The Art of Code Reuse and Re-Usable Components For Rapid Website Development

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    Everything is expected to get faster and better. Like it or not, that is simply the nature of our competitive world and it applies to website development. Whether you're building a simple site or a complex custom website with many features, speed and efficiency are paramount. Every minute saved in the development process can have a significant impact on project timelines and overall profitability.

    Which Leads UsTo “Reusability.”

    In the world of website development, reusability is a crucial concept that can significantly enhance productivity, code maintainability, and efficiency. One of the key aspects of reusability in web development is the use of reusable components. These components serve as building blocks that can be utilized across multiple pages, sections, and even projects.

    In this article, we will explore what reusable components are, how reusable components can increase web development speed and benefit digital agencies, and how a content management platform can support “reusability.”

    What are Reusable Components?

    Reusable components, sometimes called UI components, are self-contained elements that encapsulate specific functionality, design patterns, or user interface elements. These components can be used multiple times within a website or different websites and applications, promoting modular development and code reusability. By reusing these components, developers and technical marketers can save time and effort in creating common functionalities and design elements from scratch. This is especially beneficial for “multi-site management,” where scale is important for businesses or marketing agencies that create and manage large numbers of websites.

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    Benefits of Reusable Components:

    Content management systems (CMS) that promote “reusability” can add significant value to developers and website managers/marketers including:

    Increased Web Development Speed:

    Reusable Components and code reuse allow developers to leverage existing code instead of starting from scratch for every new project. By using pre-existing modules, libraries, frameworks, and packages, developers can save a considerable amount of time in coding repetitive functionalities. This time savings translates into faster project completion, as developers can focus more on implementing new and unique features rather than rewriting common code.

    Rapid Prototyping: 

    Marketpath CMS - Fast and Flexible Website DevelopmentReusable components provide a foundation for rapid prototyping. With a library of reusable components at hand, developers can quickly assemble layouts, test different design elements, and iterate on concepts. Some CMS platforms provide libraries of full websites, page types, as well as partial page components (partials). This functionality supports accelerated prototyping and allows for faster decision-making, enhanced client collaboration, while expediting overall project timelines. 

    Collaboration: Reusable components facilitate collaboration among developers and enhance team efficiency for digital agencies and businesses. When developers can reuse well-documented and standardized components, it streamlines the collaboration process, as team members can easily understand and integrate these components into their projects. This efficient collaboration eliminates duplication of efforts, reduces conflicts, and promotes seamless knowledge sharing among team members. Furthermore, teams can establish component libraries or style guides, enabling developers to quickly access and implement standardized components.

    Efficient Maintenance and Scalability: 

    Reusable components simplify the maintenance and update process for websites developed by digital marketing agencies. When a bug fix or feature enhancement is required, developers only need to update the reusable component once, and the changes are propagated across all instances where the component is used. This streamlined maintenance approach reduces the time and effort spent on maintaining individual projects, allowing agencies to focus on generating new business and maximizing their profitability.

    Maintainability and Scalability:

    As websites grow in complexity, maintaining and updating the codebase becomes increasingly challenging. Reusable components help address this issue by providing a modular approach to development. When a bug fix or feature enhancement is required, developers only need to update the component in one place, and the changes are reflected across all instances where the component is used. With some content management platforms, these updates can be done across multiple sites at the same time. This streamlined maintenance approach reduces the time and effort spent on maintaining individual projects, and lowers the likelihood of errors, allowing agencies to maximize their profitability.

    Consistency and Design Patterns:

    Reusable components promote consistency in design and user experience. By creating consistent components for common UI elements such as buttons, forms, navigation menus, and cards, developers can ensure a unified and cohesive look and feel throughout the website. This improves usability and is very beneficial for franchises and companies that want brand consistency across various sites.

    Testing and Bug Fixing:

    Testing is a critical aspect of web development, and reusable components simplify the testing process. Since components are self-contained and modular, developers can test them individually, ensuring that they function as intended. This targeted testing approach makes it easier to identify and fix issues or bugs within specific components, rather than testing the entire website. As a result, developers can streamline the debugging process and deliver more reliable and robust websites.

    Reusability Features of Marketpath CMS

    Marketpath CMS was designed with agencies and developers in mind. That’s why our focus is always on improving the flexibility, and speed of website development and maintenance. Below are a few of the ways Marketpath supports reusability. 

    Re-usable Components and Rapid Website Development (Marketpath CMS)Package Manager - The Marketpath CMS package manager allows developers to build customized packages for use and distribution between sites. When a package is used on a site and a new version is released, it can be set to update automatically, manually, or not at all. Developers are able to setup custom package repositories that can be shared within their agency, with other agencies or accounts, or for use by anyone. 

    Package and Component Library - Marketpath already offers a free library of packages that is growing every day for all CMS users. Search our library for full site packages by industry type, pages templates (team pages, contact pages, galleries, project pages, etc.), partial templates, and more. 

    Import / Export and Site Copy - Marketpath CMS gives you the ability to export content or selected objects and their information from one website and import that same content or code to another site, dramatically reducing development time. Export/Import entire sites, including templates, style sheets, scripts, forms, datastores, as well as content, such as images, documents, tags, articles, etc., or a specific type of component like blog posts, tags, images, or an individual template.

    Full and Partial Templates - Leverage templates, in conjunction with package manager or our import/export tool to speed up development efficiency. Full-page templates or partials for image galleries, content cards, calendar entries, headers & footers, menus, and more, provide unlimited capabilities and flexibility.

    Agency Accounts and Collaboration - Enhance reusability by managing all of your client sites in one place. Switch between sites with one login, manage accounts, set permissions, and more.

    Datastores - Leverage reusable datastores that allow you to build custom repositories of data that simplify editing and provide limitless opportunities for rendering and distributing data.

    Snippets - Snippets are pre-built, structured data types that simplify the development and editing of websites. These reusable components benefit marketers and editors, in addition to developers, as they allow components such as CTA (calls to action), footers, rotating testimonials, etc. to be inserted and reused throughout a single site. This improves editing and site maintenance efficiency.

    Are You Maximizing Code and Component Reuse?

    Code reuse and reusable components have emerged as powerful tools for accelerating website development, maintenance, and marketing capabilities. If you are a developer, run an agency, or manage multiple websites the art of code reuse holds immense potential for enhancing your processes, improving your efficiency, and increasing your profits.

    Embracing reusability will lay the foundation for building scalable and maintainable websites and applications, while positioning your business for sustainable growth in today’s ever-evolving digital landscape. Contact Marketpath to learn more.

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    About the Author

    Kevin Kennedy

    Kevin Kennedy, Marketpath’s VP Marketing and Professional Services, has been working on business strategy, digital marketing, and website technology for over 20 years. Prior to joining Marketpath in 2009, Kevin worked for Delta Faucet Company, including roles as Director of E-Business, where he led the company's technology strategy, and Director of Interactive Marketing. 

    Kevin graduated with a B.B.A. in Finance from the University of Notre Dame and received his M.B.A. from Eastern Michigan University. In his free time, Kevin enjoys spending time with his wife, Bridget, and their five children, travel, and various sports activities, while also participating on the non-profit boards for The Children's TherAplay Foundation and Juega Como Campeon.

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