5 Common Website Challenges and How to Solve Them

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    5 Common Website Challenges And How To Solve Them

    Building and maintaining a successful website comes with its fair share of challenges. Whether you're a seasoned webmaster or just starting your online journey, these hurdles can sometimes feel overwhelming. We’re exploring five common website challenges and how Marketpath can help you overcome them with ease.

    1. Website Security

    Website security is a top concern for all website owners. Cyberattacks, data breaches, and malware infections are real threats that can compromise your online presence. To address this challenge, it's crucial to have robust security measures in place.

    Solution with Marketpath: Marketpath offers advanced security features, including automatic SSL certificates, regular security updates, and proactive monitoring. With these in place, you can trust that your website is well-protected against cyber threats.

    2. Content Management

    Managing and updating website content can be a time-consuming task, especially if you're not tech-savvy. Keeping your site's content fresh and engaging is essential for user experience and SEO.

    Solution with Marketpath: Marketpath's user-friendly CMS streamlines content management. You can easily edit and update your website's content without the need for extensive technical knowledge. Additionally, Marketpath provides an abundance of reusable components that improve the efficiency of website content marketing and rapid development. With this capability, you can update content in one place, but leverage that content across multiple pages, or even sites. This ensures that your website remains dynamic and up-to-date, while you improve your marketing productivity.

    3. Mobile Responsiveness

    With the increasing use of mobile devices, having a mobile-responsive website is no longer optional. If your site doesn't adapt to different screen sizes, you risk losing a significant portion of your audience.

    Solution with Marketpath: Marketpath websites are built with mobile responsiveness in mind. They automatically adjust to various screen sizes, providing a seamless browsing experience for users on smartphones, tablets, and desktops. And you can preview different versions (phone, iPad, Desktop) of new pages as you edit in Marketpath CMS, so that you ensure your site looks great on all devices.

    4. Website Speed

    Slow-loading websites frustrate visitors and can negatively impact your search engine rankings. Optimizing your site's speed is crucial for retaining users and improving SEO.

    Solution with Marketpath: Marketpath utilizes a content delivery network (CDN) and high-performance hosting infrastructure to ensure fast loading times. Additionally, we provide powerful tools such as Fast Cache, image presets, and compression functionality to enable speed-optimized websites. With Marketpath, your website will load quickly, keeping visitors engaged and satisfied.

    5. Search Engine Optimization (SEO)

    Ranking well on search engines is vital for attracting organic traffic. However, SEO can be complex, and keeping up with the ever-changing algorithms can be challenging.

    Solution with Marketpath: Marketpath provides built-in SEO tools and features that help improve your website's search engine visibility. From meta tags and structured data to XML sitemaps, you'll have the tools you need to optimize your content for search engines.

    Equip Yourself with the Right Tools

    Website challenges are a part of the digital landscape, but with the right tools and solutions, you can overcome them with ease. Marketpath offers a comprehensive CMS platform that not only addresses these common challenges but also simplifies the process.

    Whether it's security, content management, mobile responsiveness, speed, or SEO, Marketpath has you covered.  And all of that comes with unlimited support whenever you need it. Say goodbye to website woes and hello to a smoother online experience for you and your visitors.

    Ready to tackle your website challenges head-on? Discover how Marketpath can make your online journey smoother and more successful.

    Looking For Better Websites Solutions?

    Marketpath CMS - a fully managed content management platform that makes your life easier.

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    About the Author

    Kevin Kennedy

    Kevin Kennedy, Marketpath’s VP Marketing and Professional Services, has been working on business strategy, digital marketing, and website technology for over 20 years. Prior to joining Marketpath in 2009, Kevin worked for Delta Faucet Company, including roles as Director of E-Business, where he led the company's technology strategy, and Director of Interactive Marketing. 

    Kevin graduated with a B.B.A. in Finance from the University of Notre Dame and received his M.B.A. from Eastern Michigan University. In his free time, Kevin enjoys spending time with his wife, Bridget, and their five children, travel, and various sports activities, while also participating on the non-profit boards for The Children's TherAplay Foundation and Juega Como Campeon.

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