The Marketpath™ Blog

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Seth Godin for President!

Posted 12:55 PM by
As Seth Godin points out in his candidacy announcement, today's marketers (and politicians) should connect with people based on relevant, meaningful content to better engage and form lasting relationships.... Read more →
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Ten (10) Questions to Determine if You Need a New Website

Posted 12:35 PM by
So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it. What should you do? Ask yourself or your team these ten questions. If 75% -100% of your answers are “Yes” then you can feel somewhat secure that your current website is doing its job and supporting your organization’s well-being. If, on the other hand, most of your answers are “No” or “I don’t know”,... Read more →
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Mobilegeddon Is Here – Are You Still Ignoring It?

Posted 7:07 PM by
We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:Google to Penalize Non-Mobile Sites Starting in April8 Reasons to Have a Responsive Web Design (Infographic)Responsive Web Design versus Dedicated Mobile Sites: What’s Right for You?Now we have proof that the impact of Google’s most recent algorithm change may be having an even bigger impact than most experts predicted on SEO. As shown in a recent search engine optimization study by Stone Temple... Read more →
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Go Responsive or Go Home

Posted 1:12 PM by
Why the Responsive Design Trend Is Becoming the New Industry StandardAccording to SearchEngineWatch.com, mobile Internet usage increased by over 73% in the year 2014 and now exceeds PC Internet usage for the first time in history.  This means that businesses should consider responsive web design as a solution to ensuring their website is compatible across any and all devices.  Responsive Web Design is often misunderstood as a term to describe any website that appears “mobile-friendly”, but there are many differences to an actual responsive site and a site that merely appears mobile-friendly. Responsive websites use one single... Read more →
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Facebook Eliminates Organic Reach

Posted 1:23 PM by
What Does This Mean for Your Social Marketing Strategy?In November 2014, Facebook announced that beginning in January 2015 they would be killing the organic reach for business page posts in user’s newsfeeds, meaning businesses cannot offer promotional deals via a post for their business such as:“Huge sale on Mother’s Day bouquets! Use the code FacebookMOM for an additional 15% off.”Posts like this will no longer show up on an individual’s newsfeed. Instead, the business will have to pay to advertise on the site to show up as promotional. While this is good for the... Read more →
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Why Your Business Should Select Marketpath CMS for Web Content Management & Marketing

Posted 4:00 AM by
Is your website successful? Does your site support your brand, drive business growth, and bring in sales leads? If not, it’s time to consider upgrading your business website. In the age of technology an informative, appealing, and accessible website has a direct correlation to business growth and credibility.Marketpath CMS is the web content management and content marketing solution that can convert your website from a static billboard into a valuable marketing tool that can drive business growth. Here are just a few of the reasons why your business should choose Marketpath CMS:Great Tool Set-Marketpath CMS provides... Read more →
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Saint Dunstan's Website Upgrade

Posted 1:09 PM by
St. Dunstan’s Episcopal Church recently upgraded their website to support their parish and extend invitation for new worshippers in the Maryland area. St. Dunstan’s is located in Bethesda, Maryland and achieved its parish status in 1965. Today, they still have original members of their congregation who were present at the time of the creation and dedication of the church. St. Dunstan’s has remained successful because of their focus on education and music in their thriving Christian Formation Programs.The new website, designed and developed by Marketpath, is structured to provide up-to-date information on the church... Read more →
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Mysterious Floating Head Found in Application

Posted 8:02 PM by
Indianapolis, IN - Employees of Marketpath, Inc. logged into the company's internal project management and support application and found a floating head of the founder and CEO, Matt Zentz, chasing the mouse wherever it was moved. Accompanying the floating head were terrible one-liner jokes that nearly caused one team member to choke on their morning Mocha Latte."I couldn't get the obnoxious head to go away and then these awful, awful jokes showed up," said Emily Oksay, a Senior Designer, "It scared me to death. I thought our site was hacked and was worried our support cases were... Read more →
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Google to Penalize Non-Mobile Sites Starting in April

Posted 1:55 PM by
Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet - what are you waiting for?... Read more →
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How Your Organization Should Best Utilize Instagram

Posted 4:00 AM by
In an earlier post, I talked about the benefits of using Instagram for your business or not-for-profit. Using Instagram as part of your social marketing strategy is a way for your business to visually market products and services, establish your company’s personality, create trust within clients, show expertise in your industry, and drive more traffic to your website. However, simply creating an Instagram account won’t do these things for your business. Here are some ways on how to best market your company on Instagram!How your small business should use Instagram:Hashtags- Just like twitter, Instagram... Read more →
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