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To App or Not to App? That is the Question.

Posted 1:54 PM by
I seem to have this conversation often. While meeting with clients and prospects to discuss their websites and general Internet marketing strategies they lean in and say with some degree of certainty, "we also need an app." My response, 9 times out of 10, is "no, you don't." Here's why:Apps are expensive. Utilized primarily for the marketing and promotion of your products or services, an app will not yield a very good return on your investment. An app must be built for multiple platforms (iOS and Droid at the very least), requires developers who are currently very... Read more →
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Was Net Neutrality a Loss for the American Public?

Posted 1:41 PM by
Yesterday the D.C. Circuit Court of Appeals struck down the FCC's net neutrality rule. There are many pundits who are claiming this is the end of free expression over the Internet and the beginning of content censorship. With this ruling Internet providers now have the legal authority to block, slow down or speed up any content they want that is delivered over their networks. Imagine MSNBC paying Comcast and AT&T to speed up and prioritize the delivery of their content so that a rival like Fox News gets relegated to a slower speed or blocked entirely. Or... Read more →
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What Does Google’s Hummingbird Mean for SEO in 2014?

Posted 8:41 PM by
Semantic Search.That’s the phrase to keep in mind with the introduction of Google’s new Hummingbird algorithm. While previous updates Penguin and Panda were modifications to the company’s existing algorithm, Hummingbird is a complete replacement. What does that mean for SEO? In a nutshell, the days of extensive keyword data are over – at least in regard to individual search terms driving your site optimization strategy.Hummingbird is based on semantic search, which means that individual terms are no longer the main driving force behind what gets found during an online search. Instead, Google provides results it believes... Read more →
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Top 5 Best Practices in Franchise Website Design

Posted 8:25 PM by
Franchises have an interesting dilemma when it comes to search marketing and website design. The corporate hub usually maintains overarching control of the brand, but local franchisees need a relevant website that connects with their nearby customers. To ensure that local franchisees are able to develop a robust presence in their market while adhering to corporate mandates requires a delicate balance. Below are the top 5 best practices for franchise website design and marketing.Defer to Corporate on Branding: Your franchise has likely built its multi-million dollar brand through years of trial and error. Though you have rights as... Read more →
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Responsive Web Design versus Dedicated Mobile Sites: What’s Right for You?

Posted 5:41 PM by
Nearly 20 percent of web traffic comes through mobile devices. As smart phones become even more ubiquitous, that number will only increase. As a result, companies are compelled to create mobile-friendly versions of their websites. The debate that’s arisen from this growth is whether an organization should use responsive web design – creating a site that works similarly on a PC and a mobile device – or opt to create a dedicated mobile site.What’s the Difference?A responsive website is exactly how it sounds: It shifts and scales based on the vehicle the user is employing to see... Read more →
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Top Reasons Your Small Business Should Use Google+

Posted 4:00 AM by
The number of social media outlets continues to expand. Because of its quantity of users, Facebook is a must for most businesses, especially if they are consumer focused (B2C). Beyond that, the debate opens up. LinkedIn is extremely important to building professional relationships and for business to business (B2B), Twitter is the most dynamic, and YouTube has a sizable portion of the video market. But the social network with the most significant expansion is Google+ (or Google Plus).Here are the top reasons your small business should use Google+.The primary reason your business can’t afford to ignore Google+... Read more →
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Garbage Content In = Garbage Results Out

Posted 11:42 AM by
Today is trash day. Every home in my neighborhood takes their trash out to the curb and a service comes to pick it up so we never have to think about it again. It's also recycling day. Next to our trash, with no less than three feet of space between adjacent objects, we place our oversized recycling bin. This is always full, which typically leaves us with only half of one trash can.Every week I notice how some of our neighbors always have 2-3 full trash cans and often additional bags beyond that. These folks don't... Read more →
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Why Metrics Matter for Small Business

Posted 4:00 AM by
Marketing doesn’t work without measurement. It’s a simple concept, but one that frequently gets overlooked. Ensuring that limited marketing resources (dollars, people and time) are used wisely is critical for all organizations. But metrics especially matter for small businesses because the margins for error are small.Your company should, at the very least, have a website and Facebook page. These are the first stops for a potential customer looking to find out more about your business. Now consider whether these online storefronts are adding value for your organization. Are they increasing visibility for your brand? What impression are... Read more →
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What are the Right Social Media Networks for Your Business?

Posted 4:00 AM by
How does a business choose the right social media platforms? Facebook, LinkedIn, and Twitter have been around for several years now. Pinterest and Instagram are gaining traction. But many businesses are still trying to figure out ways to leverage the technologies.The first step in choosing the right social media platforms for your business is to identify your goals. Consider why you want to use a particular network. Do you want to increase customer engagement? Is your primary focus establishing an audience? Maybe it all comes down to sales? Take some time to work through the reasons your business could... Read more →
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Blogging – The Small Business (Not-So) Secret Weapon

Posted 1:59 PM by
Small business owners may find themselves unsure where to focus their online marketing resources. Email endeavors, newsletters, and the plethora of social media options (Facebook, Twitter, LinkedIn, Google+, Pinterest and so on) – the number of channels can be overwhelming. And finding the time to dedicate enough resources to those efforts adds another layer to the puzzle. That’s why the simplicity of business blogging – the not-so-secret weapon of a small business – is so appealing.Blogging may seem unsexy compared to some options, but it works. Here’s how:Blogging creates credibility – Potential customers are looking for expertise. Blogging... Read more →
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