The Marketpath™ Blog

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2016 Digital Marketing Checklist

Posted 5:54 PM by
As you’re finally getting over your holiday hangover and becoming excited about a successful and prosperous 2016, it's a good time to take a step back and make sure you have all of our ducks in a row regarding our organization's digital marketing plans and strategy.Below is a list of questions to review and consider as you get started with your 2016 marketing plans.Does your organization need a Website Refresh?Is your site adding value to your business? Creating leads for yoursales team? Does it support your brand by making you more credible? Do you... Read more →
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Images for the Web 101

Posted 4:19 PM by
If a picture is worth a thousand words, you want to be displaying the sharpest, cleanest and best images to represent your business on your website. Graphics can transform an otherwise bland site into a striking and powerful communication channel for your brand. With screen retina displays providing greater clarity and device sizes constantly varying, it is important to put a conscious effort into your photo size, clarity and choice when adding photos to your website.Images are very powerful but can often be overused. Try to use graphics where it makes sense and keep images relevant to the content... Read more →
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Venture Logistics Launches New Business & New Website!

Posted 3:13 PM by
Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as a leader in Premier Trucking Services.Venture Logistics, the 2nd largest trucking company in Indiana, is a full service trucking and logistics company that has been in operation since 1993. Venture Logistics has increased its fleet of trucks from just a small handful of operating vehicles to over 1,000 asset based power units.Mike Kuebler, their Director of Business Intelligence, feels that the new site does a better... Read more →
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Responsive Web Design & Social Marketing Elevate Indianapolis Cleaning Business

Posted 2:16 PM by
Accent Maid Service launched a new website to support their growth in the Indianapolis area as a leader in Professional Cleaning Services.  Accent Maid Service is a professional cleaning service that has been around since 1982.  They offer home cleaning, condo and apartment cleaning, corporate housing cleaning, and commercial office cleaning. With a small team, Accent Maid creates a more personalized cleaning experience for the customer.  Accent Maid uses the best products including eco-friendly and green products. Cheri Forslund, the owner of Accent Maid Service, Inc. feels that the new site does a better job in conveying the company’... Read more →
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Minimum Viable Website Marketing for a Small Business

Posted 1:32 PM by
Small businesses have an especially difficult time providing their products and services while simultaneously marketing them. Day to day fires and calls to arms pull you away from important promotional activities that are the fuel for future business opportunities. It always starts with good intention - defining an ongoing marketing strategy, pulling the trigger, and going strong for about a month or two. But then something happens. An emergency occurs that pulls you away for days or weeks and other emergency-like demands raise their hand to steal your attention. As soon as the intended marketing plan is abandoned once, it... Read more →
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10 Christmas Gifts for Designers and Developers

Posted 1:31 PM by
I Void Warranties T-shirtSensu Solo Stylus Cordies50 Shades of Grey PosterThe Web Designer's Idea BookMicrosoft Sculpt Ergonomic KeyboardPixel RulerWeMo Light SwitchGunnar Phantom Gaming / Computer GlassesI'm Here Because You Broke Something T-shirt... Read more →
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How to Effectively Market for Local Businesses

Posted 5:00 AM by
Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets, offline being mailers, newspaper ads, etc. On average, before a consumer will convert with a business, they will find information about your company seven times. These seven times may be from a magazine ad, hearing a promotion on the radio, visiting your website, seeing social media posts, or receiving an email, but seven is the lucky number for consumer interaction to lead generation for service-oriented businesses.... Read more →
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Thank You Veterans

Posted 1:13 PM by
Thanks to all of our Veterans, the men and women who have served this great country and sacrificed to give us the freedoms we sometimes take for granted, but should always cherish. And thanks to the families of Veterans who have also sacrificed in so many ways. Finally, thanks to all the men and women who are currently in our armed forces. We greatly appreciate what you do and have done for us.Happy Veterans Day. We salute you.Below are photos of some of our memorials that honor our United States Veterans, taken on my recent trip to Washington... Read more →
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57 Channels (and Nothin' On)

Posted 11:54 AM by
There's an enormous amount of content on the web that's interesting, educational, and entertaining and this makes it very difficult to capture attention but it doesn't mean we should stop trying.... Read more →
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Marketpath's Visibility, Engagement, and Conversion Funnel

Posted 10:57 AM by
Visibility, Engagement, and Conversion. These are the three pillars of effective website marketing I started writing about in 2008. A great deal has changed since then but the basic premise behind these has not. Let's dive into each and learn how building a fundamental understanding of each phase can help you become a better marketer.... Read more →
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