by Emilie Toll
Scaling your agency is impossible if your marketing team is wasting time and money. Troubleshooting, client hand-holding, or the minutiae of other details do not add to your bottom line. They redirect time from billable activities, getting results, and growing your team. How can you trim waste and focus on helping your agency increase billing, margins, and growth? Let’s see.
One of the most serious issues facing marketing agencies is providing work clients have not paid for. Your profit margins and team pay for the overages. And when your team becomes overworked, productivity and efficiency suffer.
Your agency's most precious resource and greatest financial investment is your team. Follow the above advice to balance your service and pricing, and have a happier, more productive team.
To increase the productivity of your agency, bridge the gap between your team, clients, and technology with these recommendations:
As your agency scales, continue to analyze your team's workflow. Identifying inefficiencies prevents them from turning into much larger issues. Your optimized workflows allow your agency to focus on the future and do more than just keep the lights on.
Don’t worry about hosting, uptime, or support with our fully-managed CMS. Need a campaign to go live at 12:00 AM? Schedule it the night or week before and let your team member sleep through the night. Centralized content management means you can create or edit call-to-actions, banners, and many other things within any page.
Emilie serves as the Marketing Project Manager for Marketpath. She obtained an M.B.A. in Marketing and International Business from the University of Indianapolis. She enjoys every aspect of marketing, and finds the analytics just as fascinating. As a former restaurant owner, the entrepreneurial spirit lives on in her, and she wants to help others establish their ideal online presence.
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