Google to Penalize Non-Mobile Sites Starting in April

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    Google has been talking about their preference for mobile friendly and responsive websites for some time now – you may not have noticed, but they have even been telling mobile users which sites are responsive in their SERPs or search results (see image to the right), so that users can chose results that provide a more positive user experience.

    But Google has recently got very specific about the impact of not having a mobile website - on Thursday, February 26, 2015 on Webmaster Central Blog, Google announced that effective from April 21, 2015, it will update its search algorithm so that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.

    According to the announcement, Google said:

    “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

    To view the full announcement and blog post, check out Google’s Webmaster Central Blog.

    SEO Impact for Non-Mobile Friendly or Non-Responsive Websites?

    The message is clear, if your current website isn’t mobile friendly (Google prefers Responsive websites), it will start to drop in Google’s mobile search results. So pay attention to your search engine results pages (SERPs) and your site volume, and more importantly, put together a plan to upgrade your website to a responsive site.

    Why Go Responsive?

    Google’s announcement isn’t the only reason you should upgrade to a responsive web design. For more information about responsive websites and how they can positively impact your business, read our recent blog and infographic:

    8 Reasons to Have a Responsive Web Design (Infographic)

    Or contact us today to learn how we can re-design or upgrade your site with a responsive website design.

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    About the Author

    Kevin Kennedy

    Kevin Kennedy, Marketpath’s VP Marketing and Professional Services, has been working on business strategy, digital marketing, and website technology for over 20 years. Prior to joining Marketpath in 2009, Kevin worked for Delta Faucet Company, including roles as Director of E-Business, where he led the company's technology strategy, and Director of Interactive Marketing. 

    Kevin graduated with a B.B.A. in Finance from the University of Notre Dame and received his M.B.A. from Eastern Michigan University. In his free time, Kevin enjoys spending time with his wife, Bridget, and their five children, travel, and various sports activities, while also participating on the non-profit boards for The Children's TherAplay Foundation and Juega Como Campeon.

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