Find answers to common questions about Marketpath CMS, website performance, SEO and AI optimization, accessibility, hosting, security, and ongoing support. Whether you’re evaluating Marketpath or already building and managing a site, these FAQs explain how our platform and services help you create fast, secure, search-friendly websites that scale over time.
Learn how Marketpath builds fast, search-friendly websites that perform well across Google, AI-driven search experiences, and real users—both at launch and long term.
Many of the same best practices for SEO also assist with GEO, AEO, and other AI optimizations. In addition, there are some additional improvements to the website strategy and structure that make a big impact to AI-related functionality, such as focusing on FAQs and adjusting content flow for machine readability – though not at the expense of human readability. There are also a number of off-site opportunities that in some cases make an even bigger difference for AI. This is a new and rapidly-growing field in website development, and you should contact Marketpath if you are interested in learning more about the latest developments and how you can leverage them for your own business.
Every website starts with a strategy, which includes relevant components such as market and keyword research, user journeys, and content flow. This informs our approach to website performance and SEO strategies, because not every site is the same. After the strategy is approved and the site is built, Marketpath performs a comprehensive QA – including checks for Core Web Vitals, accessibility, SEO, structured data, frontend and backend usability, responsiveness, and more – to identify and resolve any issues that could negatively affect page speed, search visibility, or user experience.
Marketpath prides itself on optimizing SEO performance and search engine rankings, as well as AI overviews, for our clients. Marketpath CMS includes built-in SEO features that make on-page SEO easy to manage. We also provide SEO services, including industry and keyword research, both on-site and off-site optimization, site speed optimization, mobile‑friendly pages, and technical SEO with clean structure and schema.
Our results speak for themselves - our clients increase their top 3 Google search result rankings (SERP rankings) by an average of 1,649% for targeted keywords and significantly increase their website leads.
Yes, Marketpath optimizes all of our websites for speed and performance. We offer various built-in tools that ensure fast page loads, enhancing site usability and SEO results. These tools include image compression, advanced image presets, fast cache rendering, and our content delivery network (CDN). Additionally, speed testing is part of our normal development and quality assurance process.
Marketpath CMS is built for sustained speed and reliability. Marketpath continuously monitors and scales their infrastructure to ensure that all sites remain responsive at all times, including during unexpected traffic spikes. Features like image compression, caching, and CDN delivery keep sites fast without manual upkeep. Automated monitoring and alerts provide immediate notice of unexpected slowdowns or other issues - such as DNS or SSL errors. No third-party code and non-breaking updates guarantee your site stays fast and secure year after year and does not change without your consent.
Understand how Marketpath proactively tests, monitors, and protects your website to ensure uptime, speed, and reliability—even during traffic spikes or unexpected issues.
Before going live, every Marketpath website is tested against Core Web Vitals and other QA tools. After launch, Marketpath CMS provides automated and customizable uptime and server monitoring. We also offer regular performance scans and ongoing optimization after launch. In addition to Core Web Vitals and CrUX, this often includes regular SEO analysis and improvements to keep your content and brand in front of your audience.
In addition to the 24/7 continuous monitoring of the infrastructure and applications that power your website, Marketpath offers the additional reassurance of regular URL monitoring for specific pages on your paid site. You can configure these monitors to send you an email when the page is slow or fails to return the expected response. The number of URLs monitored and the minimum frequency of monitoring depend on your plan. To manage your URL monitors, log in to Marketpath CMS and navigate to Site -> Url Monitors.
You do not have to have any URL monitors if you do not want them. If you do not already have one configured, it will be automatically created for you when you go live with your site. However, you can always delete or disable your url monitor(s) after go-live to prevent them from running. This may be desirable in order to lower your pageviews, to give you time to fix known issues on your site, or if there is any other reason why you would not want or need monitors running on your site.
We have good news for you. When you go live with your site, Marketpath automatically creates a URL monitor for your home page if you do not already have any URL monitors configured. The default URL monitor will send any email notifications to the person who went live with the site, but it could also be edited to send notifications to someone else. It also assumes that you have a home page and uses default values, which may in rare cases result in unhelpful error notifications being sent shortly after go-live. Most of the time when this happens you will want to correct the error, but you may decide to delete, disable, or modify the default URL monitor to fit your needs instead.
URL monitors may either be configured to re-send emails periodically while they remain unhealthy or to only send emails when the URL monitor first becomes unhealthy. The frequency with which follow-up emails are sent is configurable so that you do not receive emails more frequently than you are prepared to handle. Most of the other email timing is also configurable, including delaying the original unhealthy email in case of false negatives, whether or not tos end deprecation emails and their timings, and whether or not to send follow-up "OK" emails when the URL monitor becomes healthy again. Additionally, URL monitors may be temporarily or permanently disabled while the issue is being addressed, and any permanently disabled URL monitors may later be re-enabled again when you are ready to resume monitoring.
Marketpath keeps detailed information about recent URL checks, and also keeps lifetime statistics for each URL monitor. Both are based on the number of URL checks and not the time that the URL monitor was in a specific state. This may be slightly misleading due to the ability to configure the healthy, deprecated, and unhealthy intervals separately. For example: If the healthy interval is 12 hours and the unhealthy interval is 15 minutes, then a page that has been healthy for a month and unhealthy for a day would have 60 healthy URL checks and 96 unhealthy URL checks and so it would be displayed as 61% unhealthy (96/156) even though it has only been unhealthy for 3% of the time. Because of this, it is recommended that you reset your lifetime statistics after resolving health issues in order to avoid future confusion.
By default, URL monitors use public DNS records, which causes them to fail (become unhealthy) when DNS records change or expire. Most of the time this is helpful because it alerts you of issues with your DNS records relatively quickly. However, if you would still like to continue monitoring your site if your public DNS records are not properly configured to point to your Marketpath CMS site, you can disable the use of public DNS records and the URL monitor will check the Marketpath servers directly. Additionally, this may result in SSL certificate errors - which may be ignored by selecting the "Ignore invalid SSL certificates" option.
We love to see our customer's traffic grow. However, we also want it to be for the right reasons. If your site sees an unusual spike in traffic volume due to bad actors/bots/AI/etc., we can help you find ways to prevent this malicious traffic from affecting the monthly cost of your site.
Explore how Marketpath CMS makes it easy to manage content, create pages, and use built-in AI tools—without needing technical expertise.
No. Marketpath CMS was designed with non-technical users in mind. You can edit and create pages, blog posts, menus, and other types of content without code. We even have easy-to-use AI tools that make content creation easier than ever.
Yes, Marketpath offers AI Content Generation tools for smarter, faster, and better content creation, including AI chat functionality, and on-page AI text and image creation functionality.
Datastores in Marketpath CMS operate as your own mini-database that you can use to manage data on your site. You're able to create custom objects with as many properties you may need. Some examples include an "Employee" datastore, which could contain a list of employees, storing the employee names, contact information, biographies, etc. Alternatively, you can create a "Location" datastore, which could store information about a particular branches of your business, with information about the name, address, images, etc. The possibilities are pretty well endless and can be completely customized to your needs.
Learn more about using datastores here: Working with Datastores
An image preset in Marketpath CMS is a way for you to consistently format images that you use on your site. This is most often used to specify fixed widths/heights for images. For example on a search page, if you want the main image for the page to be a specific width so that all search results line up, image presets can help.
Additionally, image presets can be used to shrink the size of any images down using specific file types, such as 'webp'.
For more information about image presets and how to use them, view this article.
Site instructions are a handy feature added to Marketpath CMS that allows anyone with access to your site to create information that can be viewed by anyone else with access to your site. These can range from reminders on how to perform certain tasks, such as "how to create a blog post", to a list of screenshots, to links to external resources that are commonly needed on your site (such as a link to a YouTube video or training session).
You can discover a bit more about Site Instructions in our release documentation.
This will vary based on the plan that your site is currently on. Our paid plans range from 2GB to 25GB. This will typically be enough space to allow you to store hundreds of photos, images, PDFs, etc.
You can view the data limits for each plan by visiting Pricing Info.
See how Marketpath handles hosting, security, updates, and infrastructure so your site stays fast, secure, and stable without ongoing maintenance.
Yes. A Marketpath CMS subscription includes website hosting, automatic upgrades and backups, security, site monitoring, 99.9% uptime, and unlimited technical support. We handle all the technology issues, so you can focus on your brand and growing your business.
No, you’ll receive an SSL certificate for free with your Marketpath CMS subscription and website hosting. We’ll also update your SSL certificate automatically when needed.
We have a number of checks in place to ensure that data that's gone does not simply disappear. We employ change logs so that you can identify who made what change and our versioning system allows for easy reversal of changes. In the event of larger malicious damage to a site, we frequently back up our databases to ensure that we can recover from serious issues.
No, Marketpath CMS is a managed CMS (content management system) with automatic updates of both our platform and packages, so that your website always works and is always secure.
Marketpath currently assesses website accessibility for public websites according to the WCAG 2.1 AA guidelines, which is the standard typically applied for determining ADA compliance.
Get clarity on ownership, support, migrations, and what it’s like to work with Marketpath before, during, and after your website launch.
No, you’ll receive unlimited technical support with your Marketpath CMS subscription. Whenever you have a question or issue with your site, you can talk to a real person on the phone or a live screen share on your computer. Additionally, we offer a support portal, and track all support requests to ensure fast attention to our customers.
* NOTE: Content changes on your specific site are subject to billable charges. We will teach you how to make the changes, but if we're doing the changes for you, that qualifies as billable time. *
We have designers and developers in house who can help you with making changes to how your site looks or functions. We can also work with you to build your own custom or semi-custom website. View more information about our custom design services.
It depends on the type of project. Custom web design and development projects typically launch in 8–12 weeks, depending on scope. Projects that leverage our professional, industry-specific themes can launch in as few as 1-2 weeks.
Absolutely. Marketpath can move all or part of your content over from your old website. We'll preserve SEO value or update content as needed to enhance your search engine optimization. Either way, we'll handle the heavy lifting.
Yes, whether you create the content or Marketpath creates it for you, you own that content and can reuse it, even if you leave Marketpath.
No, if you stop using Marketpath CMS, you still own and can re-use all your website content, and code HTML code, whether you created it yourself or whether Marketpath created it for you.* We even have an export tool that makes it easy and convenient to export your content if you decide to leave.
Additionally, if Marketpath provides custom design services for you, then you own the designs (and design files) that we created. You are more than welcome to use them with another vendor if you'd like.
*The only possible exception to this, would be related to certain stock images, depending on the specific image licensing type.
Depending on the type of integration, you might be able to simply copy and paste a javascript reference onto a page/template (such as adding an AI chatbot/widget). More advanced integrations (such as e-commerce or interactions with 3rd party APIs) may require the use of a developer to build templates and integrations between services. We also offer custom development services, so that is also an option you can pursue with Marketpath.
In order to utilize your CMS website with a custom domain, a few things must happen:
Find info on going live here: Site Go Live
Find info on creating custom domains here: Adding a Custom Domain
Find info on swapping your development domain for your custom domain here: Swapping a Domain
