Site speed has an enormous impact on the stickiness and visibility of your website. Visitors who reach your site and are greeted with slow loading pages abandon the site more quickly. A slow loading site can also lower your search engine ranking because search engines use load times as a ranking variable.
Site speed is one of the core considerations of the Marketpath CMS architecture. We are leveraging over two decades of content rendering experience to provide features that produce dramatic improvements in site speed. Couple that with web development best practices and your site can reach nearly instant load times.
Dynamic sites not only query some type of data source to render a page, they also have to process any conditional markup that utilizes the data to eventually render an HTML page. Home pages are a great example of this because they generally render feeds and pull other data from various areas of the site. Caching servers exist to help with this but they are typically very expensive to setup and integrate with sites and often have a lag time before new updates are visible.
Marketpath’s AICE engine is built into the core framework of Marketpath CMS and updates the cache automatically, and instantly, when data changes take place. Because of this, we can achieve a high level of caching that significantly improves overall site speed.
Marketpath CMS allows customers to have isolated instances. The default is a shared instance, which can be shared by hundreds of sites. For larger and heavily trafficked sites, however, isolated instances allow customers to free themselves from the traffic increases other sites may spawn.
Each isolated instance can then be scaled up (increased server capacity) and scaled out (more servers to handle the load).