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Why You Need a Mobile Website

by Kevin Kennedy

The internet is inundated with statistics about the growing importance of mobile websites. If you haven’t gotten the message by now, you haven’t been listening. So, for the benefit of those who’ve yet to grasp the full implication of this trend, we’ll state it one more time: Smartphone usage has exploded.

Benefits of a Mobile Website For Your Brand

  • Cut through the clutter
  • Be accessible
  • Look good to the hundreds of millions of people checking out your company or product on their device

Consumer Behavior Changes as a Result of Mobile Websites

Consumers Can Immediately Look Up Your Brand

Mobile is Immediate - When users hear about your product or service, they don’t have to wait until they park themselves in front of their laptop to get a glimpse. They flip out their phone, tap their browser and get to work. The Will Rogers quote still applies: “You never get a second chance to make a good first impression.” State your case and make your contact options – email and phone – obvious and easy.

You Have Less Time to Convey Information to Viewers

Mobile Removes the Fluff - The average mobile web surf lasts less than a few minutes. Your mobile audience wants you to get to the point. They expect simple, direct, memorable, and concise calls to action. Content is valuable, but make a user wade through the morass of excess copy and large images and you risk ticking them off. They don’t want to have to modify images or tweak resolution. Put yourself in the user’s shoes. Make it easy for them to understand your sales proposition.

Consumers Expect Your Website to be Up-to-date with Technology

Mobile Means Forward Thinking - A potential customer wants reassurance that you’re at least on pace with the industry curve. If they bring your business up on their smart phone and find something archaic – or nothing at all – that leaves a negative impression. A quality mobile website indicates that you’re thinking not just about the current state of your business, but where it’s headed going forward. Perception is critical.

Marketpath can Help with your Mobile Website

What’s the current state of your company’s mobile website? Would you like to learn more about optimizing your mobile presence? Contact us today to find out more about designing your website and implementing a quality mobile website.

Related Tags: Marketing, Marketing Industry News, Website Design, Website Marketing Strategy, Website Tips & Best Practices, Digital Marketing

Kevin Kennedy, VP Marketing, Marketpath

Kevin Kennedy

Kevin Kennedy, Marketpath’s VP Marketing and Professional Services, has been working on business strategy, digital marketing, and website technology for over 20 years. Prior to joining Marketpath in 2009, Kevin worked for Delta Faucet Company, including roles as Director of E-Business, where he led the company's technology strategy, and Director of Interactive Marketing. 

Kevin graduated with a B.B.A. in Finance from the University of Notre Dame and received his M.B.A. from Eastern Michigan University. In his free time, Kevin enjoys spending time with his wife, Bridget, and their five children, travel, and various sports activities, while also participating on the non-profit boards for The Children's TherAplay Foundation and Juega Como Campeon.

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