The rise of smartphone usage over the past few years has come at a staggering pace. There are now over 91.4 million smartphones in the United States alone (this stat is a few months old, and with the release of the iPhone 5 in late September, the number is probably over 100 Million in the US alone). So, how does your website look to any one of these 100 million people that view your site on the device? Clunky? Unreadable? Empty white boxes where Flash graphics are located? While we understand designing your site for multiple devices is a difficult trend to keep up with, we also realize that falling behind can be costing you…big time.
According to the Huffington Post, the average smartphone user spends approximately 25 minutes per day browsing the internet. If you think your website is safe from mobile visitors, you’re probably wrong. Go check your analytics. One of our clients has about 20% of their traffic coming from mobile devices!
So, what’s your strategy? Do you display a different website? Different content? Well, that decision is likely unique to your business or organization.
Put some thought into mobile. The market is only going to grow as phones get better. Aim to truly understand how visitors are interacting with your site, and you’ll be better off for it.