Website and Content Management New Year's Resolutions

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    New Year's resolutions are made by 45% of Americans each year. Creating resolutions for yourself both professionally and for your organization should also be done. Below is a list of website and content management action items to make 2020 a successful year!

    Measure, then Analyze

    If you're not using any web analytics tools, why not? If you have Google Analytics, consider adding Google Tag Manager to easily track conversions. Then, commit to checking these tools quarterly or monthly. Do you have a benchmark for how your website performed each month in 2019 and in 2019 overall? Don't forget about your email platform and social media channels.

    Speed Up Your Site

    If you have a new site, then chances are it was optimized for speed. If it's been a while try tools like  Google’s PageSpeed Insights and GTMetrix to give you an idea of your page load times. The results don't necessarily require a developer. Most of the time, you can compress images and see a second drop off page load times. These reporting tools will give you a detailed list of what can be done to improve your site's speed. 

    Don't just do this one time per year. Shoot for at least three times in 2020. Or, to make it easier on yourself sign up for GTMetrix's free monitoring. Each week you'll receive a report and they track performance for you!

    Use Marketing Automation

    Marketpath CMS just released integration with Zapier. You can create Zaps to link web form submissionss to your email platform, download to Excel or Google Sheets, or send web conference invites for you. Or, integrate with any of Zapier's 54 social media accounts and marketing applications. When you publish a blog post or an event, a Zap can be configured with LinkedIn or Hootsuite to promote the new content, and you can move along to your next task.

    Consider Your Marketing Toolkit

    If you're like most marketers, you're managing multiple tools that don't collaborate with each other. Take some time to take a step back and evaluate all the tools you're using. If there are overlaps, consider consolidating (your budget will thank you). Perhaps there's software out there that can do the same thing as three of your tools for 75% of the price. 

    If you're unhappy with your CMS or your website needs a refresh, consider using Marketpath. Does your current content management system allow you to build unique and custom solutions, automate processes, and take your marketing to the next level with personalization? 

    Just Resolve To Continue to Improve

    You may not have the bandwidth or budget to attempt to do all of the above or more. So, don't. Pick one or two things and do them well in 2020. When 2021 arrives, you'll have established the base and you can take on more!

    If there is anything we can do to help, let us know. Not only can we provide you with a fast and flexible platform for websites, but we can help with design, development, content and social media marketing, and custom application development.

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    About the Author

    Kevin Kennedy

    Kevin Kennedy, Marketpath’s VP Marketing and Professional Services, has been working on business strategy, digital marketing, and website technology for over 20 years. Prior to joining Marketpath in 2009, Kevin worked for Delta Faucet Company, including roles as Director of E-Business, where he led the company's technology strategy, and Director of Interactive Marketing. 

    Kevin graduated with a B.B.A. in Finance from the University of Notre Dame and received his M.B.A. from Eastern Michigan University. In his free time, Kevin enjoys spending time with his wife, Bridget, and their five children, travel, and various sports activities, while also participating on the non-profit boards for The Children's TherAplay Foundation and Juega Como Campeon.

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