Transitioning from Services to Software

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    For years, Marketpath has fought a battle on two big fronts by trying to be multiple businesses. On one front, we provided professional services in the form of website design and development, custom application and database development, content marketing, and other web related services. On the other front, we provided our software-as-a-service content management platform (Saas CMS).

    Professional services is a labor intensive operation. You need talented people to perform the work promised and deliver on clients’ expectations. This doesn’t scale easily. And in a small company, when one prized staff member leaves, it creates a huge hole that’s hard to fill and causes inevitable project delays.

    Saas products, like Marketpath CMS, scale incredibly well. We can add hundreds or even thousands of new customers before adding a single new employee. This is why it’s always been our goal to move to a software-only focus.

    And that’s exactly what we’ve done.

    The Change

    As of September 1st, 2022 we stopped accepting new Pro Services clients and started focusing almost exclusively on growing our CMS platform.

    Both sides of the business required sales, marketing, operations, developers, project managers, and more. The resource requirements and sales cycles to market and sell professional services is far different than that of software. At one point, we had two different websites, two different email and content marketing campaigns, two customer retention initiatives, and so much more. This led to a great deal of confusion from prospects and even bigger issues maintaining all these efforts.

    We decided to refer any new professional services clients to our Marketpath Agency Partners who are much better at all the gory marketing services than we are. We’re great designers and developers and strong with just about anything related to technical marketing. The fluffier stuff, like branding and messaging, just isn’t in our blood. I think we’d all rather drink curdled milk than take on that type of work.

    However, since we aren’t complete barbarians, we will continue to support and provide all the usual professional services to our existing clients. I think it’s good to maintain this because it keeps us sharp and aware of the needs of our core users.

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    Our Goals

    I have been with Marketpath for over two decades now - a very long time during which I probably should have closed and reopened multiple types of companies. During that time my wife went from supportive to simply tolerant and understandably so. She and my family and friends have all heard the same goals, the same optimism, and the same challenges. But what they haven’t heard or seen was a fully focused concert of vision and effort - all aimed at the same end result.

    That’s what we’re quickly moving towards.

    Our vision is to provide you with a maintenance-free, fully-managed web content management system that handles the hard stuff and ugly backend tech–giving you time back to grow your business.

    Marketpath is changing. For the better. If you’re not already on board, you should join us so you can see for yourself the true value and importance of our platform.


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    About the Author

    Matt Zentz

    Matt Zentz launched Marketpath from a small Broad Ripple bungalow in February 2001 with a focus on custom web application development. He built the first, basic version of a hosted CMS called Webtools and shortly afterward expanded his team and created the first version of Marketpath CMS.

    Matt has worked for a national consulting firm, taught computer programming to high school juniors and seniors , and led the information technology arm of the auxiliary business units at Indiana University.

    Matt graduated from Indiana University in 1999 with a B.S. in Computer Science and has built custom web applications since 1995. Matt is husband to an amazing & supportive wife, has three beautiful children, supreme master to Archimedes (Archie) the dog, and mostly tolerant victim of 2 flying rats (cockateils).

    He coaches various kid sports, enjoys furniture and home renovation projects, and plays guitar and piano. Matt is also active with his church as a parishioner, technical advisor and board member on the festival committee.

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