We’ve all heard the saying, “If it ain’t broke, don’t fix it.” This applies to many facets of life, but it does not apply to your website.
Great marketers will argue that a website needs to be a living, breathing source of information, value, and conversion opportunities for prospects and customers–and they’d be correct. This article isn’t about the content displayed on a site.
It’s about the underlying software platform that delivers that content. Web-based software needs to be updated regularly to avoid known security vulnerabilities. When updates fall behind, the risk of a broken site–or worse yet, a hacked site–increases dramatically.
While the content of a site may not be broken, the underlying platform might be. What may appear to be in working order could be a cluster bomb with a very short fuse. All it needs is a small spark to go off.
Most content management platforms are deployed in silos. Each site is an individual installation of the underlying platform. This requires individual attention and maintenance for every single site.
On an FAQ page, one of our competitor’s questions is “Will updating my platform affect my site?”. The answer is elusive, at best. It basically says, “not if you avoid custom or paid themes, plugins, multisite setups, or certain server environments.” This is comical because I’ve never come across a single site using the competitor’s platform that avoids all of this.
Many CMS platforms are a messy mix of custom plugins and themes that modify the core management and rendering behaviors of the platform. Naturally, when a platform update occurs it can override or break those customizations.
Marketpath took a different approach. We built our platform so updates don’t impact sites. Content and template code, and the packages derived from them, do not modify the core platform in any way. You can rest assured that future updates will leave your code intact and operational.
As a matter of fact, we take it one step further. We don’t have plugins in Marketpath CMS. In our twenty years of content management experience, we’ve found that nearly all plugins built in competitor platforms can be ported to Marketpath CMS and take advantage of the non-breaking benefits with no need to renew costly third-party plugins. Platform updates and technical assistance go hand-in-hand with every client. We don’t play favorites–every user gets unlimited support.
We handle the grisly details behind the scenes of your website. Create your site. Market your brand. The rest is up to us. And that’s a real value that lowers stress and lets you rest easy while you focus solely on content that drives conversions.
Take Marketpath CMS for a free test drive and see how you can build sites more efficiently, effectively, and more securely.