Seth Godin for President!

Table of Contents

    Subscribe for Email Updates

    Today Seth Godin announced his candidacy for President of the United States of America. And then seven paragraphs later he stepped out of the race. It was a good run and he had a strong message worth reading.

    If you know Seth Godin (any self-respecting marketer should) then you know that Seth is all about connecting with people using meaningful, relevant messages. He's not about the traditional interruptions of advertising and has written book after book on how to build lasting relationships without it.

    The point of his blog post touches on a place in Internet marketing so many of us neglect - specific, focused messaging. It's easy to get caught up in who your message will appeal to and how broad a stroke you can make with your content to grab the widest audience. Because the widest audience means the most potential leads, right? Not likely.

    Instead, we need to focus on the group that is interested. This allows us to engage with them at a deeper and more meaningful level which eventually creates a relationship based on interest and commonality. This is how we build our constituency. It may not be as fast as a broad, generic, wide-reaching stroke but the relationships we build will be longer lasting and far more valuable down the road.

    Further reading: 

    The Guide to Designing a Content Strategy

    What is Content Marketing?

    Content Marketing for the Customer-Focused Marketer

    Related Tags:

    About the Author

    Matt Zentz

    Matt Zentz launched Marketpath from a small Broad Ripple bungalow in February 2001 with a focus on custom web application development. He built the first, basic version of a hosted CMS called Webtools and shortly afterward expanded his team and created the first version of Marketpath CMS.

    Matt has worked for a national consulting firm, taught computer programming to high school juniors and seniors , and led the information technology arm of the auxiliary business units at Indiana University.

    Matt graduated from Indiana University in 1999 with a B.S. in Computer Science and has built custom web applications since 1995. Matt is husband to an amazing & supportive wife, has three beautiful children, supreme master to Archimedes (Archie) the dog, and mostly tolerant victim of 2 flying rats (cockateils).

    He coaches various kid sports, enjoys furniture and home renovation projects, and plays guitar and piano. Matt is also active with his church as a parishioner, technical advisor and board member on the festival committee.

    Subscribe for Email Updates