Using Instagram as part of your social marketing strategy is a way for your business to visually market products and services, establish your company’s personality, create trust within clients, show expertise in your industry, and drive more traffic to your website. However, simply creating an Instagram account won’t do these things for your business. Here are some ways on how to best market your company on Instagram!
Just like Twitter, Instagram has hashtags. Utilize hashtags! They are a great way to connect with users interested in your industry and for new people to find your business. Think of hashtags as keywords or search terms used by certain social media sites. Using hashtags is a great way to create followers—as people will find your business and photos, based on hashtags that tell users what your content is about.
The best way to create a strong follower base on Instagram is to interact with your followers. If a user comments on your post, reply to their comment. If you get a new follower, follow them back. This shows respect and interest in the people that follow you. As a small business these interactions are a great way to display positive customer relations and the attention you give to current and potential clients.
One of the great things about Instagram is how easy it is to be unique and creative. Share what your company does in a new light. Each photo can easily be filtered and edited— providing a different view or perspective on your products and services. With tools right at hand, display your product or service in an aesthetically pleasing way. This will instantly catch a user’s attention and interest in your company.
Your Instagram should be more than just posting pictures of your company’s product or service. Instagram gives your business the opportunity to really show how your different. Display the whole process of your work. What happens before the finished product? Who you are? What makes you unique? Showing the whole process of your business or client success stories can be a great and easy way to establish your business’s personality and make potential customers feel more connected to your company, employees, and work. Show the early stages of your product or service. Show members of your business at work, at play, or involved in any community activities your organization supports. Ad hoc, fun photos allow followers to look at your company as real people. Personal photos on Instagram are also a great way to humanize your business, establish trust within viewers, and make your small business stand out.
Another great way to utilize Instagram is to display your expertise in your field. If you’re a landscaping company, post tips on how to keep up a garden. If you sell organic food, share tips on healthy eating. If you sell clothing to be worn during outdoor recreation, post pictures of different local hiking spots. By posting tips, fun facts, or anything related to your industry you convey your business’s credibility in an easy and fun way. This displayed expertise in your field causes your company to seem reliable and knowledgeable. Learn more about how social media can help with credibility.
The easiest, but most important thing to do for your Instagram is to give followers and viewers a way to find your website! When setting up your account, give a short description of what your company does and link your website. This provides easy access to your site so after your posts have sparked someone’s interest, they can click on the link to learn more about what you do. Indy CD and Vinyl's simple, but descriptive profile invites one to visit their store and website.
With a few tips to get you started, create an Instagram for your organization and make it your own. Instagram is a unique and manageable way to visually connect with potential customers, develop customer relations, share your company’s story, and establish trust. Only a few minutes each day are needed to snap a shot of your product, a new member of the team, or a work in progress!