by Matt Zentz
This past year was a big deal for Marketpath. We made significant changes to Marketpath CMS to help users see the value of our platform more quickly and easily by adopting a Product Led Growth strategy. We still have work to do, but we've made big strides.
Building a content management system that has the power and flexibility of ours, making it easy to create and manage content, and then rapidly guiding new users to those first "Aha!" moments is no easy feat. There's a lot to set up and a lot to digest.
While user onboarding is always a work in progress, we have come a long way. Let's highlight some of the big changes we've made.
Free Sites. We decided to build a freemium offering of Marketpath CMS so new users could build a personal portfolio site to highlight their expertise and achievements or help out small charitable organizations by building them a free site. The free site does have feature, page, and visitor limits but it's a stepping stone as a user or organization grows. Create your own free site now.
CMS Dashboard. Our CMS dashboard was pretty generic. So we beefed it up with helpful announcements, recent blog posts, and other personalized information.
Site Insights Dashboard. Brand new to Marketpath CMS is a site-specific dashboard that provides site usage details, recent activity, and other important information. For new sites, this also shows a new site video to help users more quickly find value out of the platform.
Updated Image Compression. We replaced our 3rd party image compression library with our own simplified but effective version. Images are still auto-compressed (based on site settings) which makes sites load faster.
Package Manager Improvements. We have utilized the package manager ourselves more than ever this past year and that has uncovered all sorts of inefficiencies, challenges, and bugs. We completely removed Package Repositories and instead introduced Package Collections. This allows anyone to create their own collections of related packages.
We also introduced the ability to add one or more labels to a package so users could filter by industry, type, framework, site standard, etc.
And finally, we introduced our Package Development Guidelines that help developers follow Marketpath CMS best practices for structure, organization, and ease of editing.
Marketpath Site Standards 1 (MPSS1). We introduced a development standard called MPSS1. The goal with sites that follow this standard is to easily pull in common page templates and simply have them work with existing header and footer templates. For example, an editor could grab the Team Pages package that holds various ways to organize and display team members on a website - with no developer needed.
New Site Workflow. A drastic improvement in new user onboarding and site creation. The new site dialog is a massive change that reduces and simplifies the steps required to create a site.
Check out our new site process now.
If you've made it this far, then something has piqued your interest and I highly recommend you check out Marketpath CMS. It may just change your site development and marketing efficiencies for the better - giving you more time to do actual marketing and not grisly website maintenance.
We're always changing and improving our paltform so your content management efforts are seamless and easy-to-use. We hope you agree.
Matt Zentz launched Marketpath from a small Broad Ripple bungalow in February 2001 with a focus on custom web application development. He built the first, basic version of a hosted CMS called Webtools and shortly afterward expanded his team and created the first version of Marketpath CMS.
Matt has worked for a national consulting firm, taught computer programming to high school juniors and seniors , and led the information technology arm of the auxiliary business units at Indiana University.
Matt graduated from Indiana University in 1999 with a B.S. in Computer Science and has built custom web applications since 1995. Matt is husband to an amazing & supportive wife, has three beautiful children, and supreme master to Archimedes (Archie) the dog. He coaches various kid sports, enjoys building furniture, and plays guitar and piano. Matt is very active within his church community and several area not-for-profits.