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Blogging – The Small Business (Not-So) Secret Weapon

July 18, 2013 by Kevin Kennedy

Small business owners may find themselves unsure where to focus their online marketing resources. Email endeavors, newsletters, and the plethora of social media options (Facebook, Twitter, LinkedIn, Google+, Pinterest and so on) – the number of channels can be overwhelming. And finding the time to dedicate enough resources to those efforts adds another layer to the puzzle. That’s why the simplicity of business blogging – the not-so-secret weapon of a small business – is so appealing.

How Blogging Helps Small Businesses

Blogging may seem unsexy compared to some options, but it works. Here’s how:

1. Blogging creates credibility

Potential customers are looking for expertise. Blogging offers an easy way to convey your stature as a key thought leader in your industry. And those customers are likely to tell their cohorts about their new source of expertise. Learn more about how blogging gives your business credibility. 

2. Blogging gives your company a voice

As an extension of building the perception of expertise, blogging enables you to position your organization. It also provides a channel to talk about services or products your company offers, the latest industry news, and upcoming events.

3. Blogging improves sales

Blogging allows you to begin conversations with potential customers. Marketers are always looking for ways to speed up the sales cycle. A blog gets that relationship started by increasing online activity. Companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages. In addition, 7 of 10 businesses believe blogging has led to an improvement in their lead generation success.

4. Blogging helps you with social media marketing

Blogging on a consistent schedule builds a library of content to share across other social networks. Your social media audience is looking for valuable content. By pushing blog posts through these channels, you’re pulling people back to your company site and encouraging your network to share your blog posts with their extended networks as well.

5. Blogging improves search rankings (SEO)

The more you blog, the more often Google will recognize the value of your content in its overall algorithms. As long as the content is of high quality, your ranking will improve.

Make Blogging Your Secret Weapon

Blogging is here to stay. More than one-third of companies now use blogs for marketing purposes, and those companies that do blog receive 55% more website traffic than companies that don’t. More traffic leads to more opportunities for sales. For the small business owner, ignoring the value of blogging as a marketing tool is a poor business decision.

Does your company need assistance creating a blog and putting together a content marketing strategy? If you are planning an upcoming web design or website development project, don’t forget to include a business blog.  Marketpath can help get you started. Contact us at our Indianapolis office today!

Related Tags: Website Tips & Best Practices, Digital Marketing, Marketing, Small Business, Search Engine Optimization (SEO), Website Marketing Strategy, Content Marketing Ideas

Kevin Kennedy, VP Marketing, Marketpath

Kevin Kennedy

Kevin Kennedy, Marketpath’s VP Marketing and Professional Services, has been working on business strategy, digital marketing, and website technology for over 20 years. Prior to joining Marketpath in 2009, Kevin worked for Delta Faucet Company, including roles as Director of E-Business, where he led the company's technology strategy, and Director of Interactive Marketing. 

Kevin graduated with a B.B.A. in Finance from the University of Notre Dame and received his M.B.A. from Eastern Michigan University. In his free time, Kevin enjoys spending time with his wife, Bridget, and their five children, travel, and various sports activities, while also participating on the non-profit boards for The Children's TherAplay Foundation and Juega Como Campeon.

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