by Emilie Toll
With the increased interest in online education, we wanted to compile a list of our favorite resources for continued learning. While many of the below links are marketing- or developer-specific resources, there are a few that can help with professional development, career development, design, and entrepreneurship. If there are opportunities we missed, please share them below in the comments of this blog post.
This always-free on-demand resource is for individuals wishing to learn more about Marketing and Sales. You are not required to be a HubSpot user, and certifications and lessons aren’t HubSpot specific.
Moz, known for its SEO, inbound marketing, link building, and content marketing tools, has made all (but one) of its SEO specific courses free with the code wegotthis until May 31, 2020. These 13 courses typically cost $49 - $199 each and will help you level up your SEO skill set. You don’t need a subscription to Moz to get value from these courses.
Marketpath CMS Developer Basic Training is free for anyone who wants to learn how to build beautiful, engaging websites in the fully managed platform.
LinkedIn is known to help with building your professional brand and network. Take advantage of LinkedIn’s free courses to help you achieve your personal and professional goals, like any of the following links.
Google is the leader in search. Take some time to learn how a business profile on Google (through Google My Business) can help you attract and connect with customers for free. Not only will your business profile help your business’ credibility, but it will help with local SEO.
In the Google My Business basics course you can learn how to create listings that stand out to customers. This 42 minute course is for Beginners and includes an achievement once the assessment is passed.
See valuable data and track important website metrics with Google Analytics. In the Google Analytics course, you’ll learn basic and advanced Google Analytics concepts. Geared toward the intermediate level, this course will take 3.5 hours.
Google holds 73% of the U.S. search and ad market (source). If you’re looking to enter into digital advertising, Google isn’t a bad place to start. While Google offers tools that make set-up, management, and administration easy, you might want to take some time to take a course or obtain a certification through Google Ads Academy.
MIT OpenCourseWare is a web-based publication of virtually all MIT course content. Featuring more than 2,400 courses, subjects span Business, Energy, Engineering, Fine Arts, Health and Medicine, Humanities, Mathematics, Science, Social Science, Society, and Teaching and Education. Undergraduate and Graduate level courses are both offered. Or, take advantage of any of the six cross-disciplinary tracks, including Introductory Programming and Entrepreneurship
Eleven Fifty Academy’s mission is to build an ecosystem of tech talent that financially benefits the individual, their employer, and their community. They were Indiana’s first coding bootcamp and are a 501(c)(3) nonprofit.
Khan Academy is always free and an on-demand resource featuring the following courses: computer programming, computer science, entrepreneurship, economics and finance, and test prep (like GMAT).
Coursera aggregates courses from top universities for individuals to build skills across any subject. It’s always free to audit courses. If you want a certification, you’ll have to pay.
However, 85 certifications are free through the end of May 2020 as a result of the COVID-10 pandemic. Act quickly as they have specific start dates. Some interesting free certifications include:
1400 Courses are still free in the following categories: Computer Science, Business, Humanities, Data Science, Personal Development, Art and Design, Programming, Engineering, Health and Medicine, Mathematics, Science, Social Sciences, and Education and Teaching. For a complete list, visit https://www.classcentral.com/report/coursera-free-online-courses/.
Emilie serves as the Marketing Project Manager for Marketpath. She obtained an M.B.A. in Marketing and International Business from the University of Indianapolis. She enjoys every aspect of marketing, and finds the analytics just as fascinating. As a former restaurant owner, the entrepreneurial spirit lives on in her, and she wants to help others establish their ideal online presence.