To empower digital marketing agencies, developers, and business with powerful, easy-to-use software that cultivates successful website marketing initiatives and helps them grow.
2001 - 2004
Marketpath was founded February 20, 2001 as an application development consulting firm to bring web-based software solutions to organizations of all sizes.
Marketpath releases its first web content management tool called Webtools. Webtools gave non-technical users the ability to create and edit content without the need to know HTML.
Marketpath releases an email collaboration tool called Viewpoint that offers web-based email, calendar, contact management, tasks, and notes.
Marketpath releases a web-based e-commerce tool called NETemporium which allowed businesses to manage products and sell online.
Marketpath releases a more scalable web content management system called Marketpath CMS. This system published content as fully rendered, static HTML files to remote FTP servers.
Marketpath releases Marketpath Storefront, an e-commerce module for Marketpath CMS. Marketpath discontinues NETemporium software service.
Marketpath releases Marketpath CMS version 3.0. All sites and pages are rendered dynamically with no publishing to remote FTP servers.
Marketpath also releases Crisis Plan Builder, a software-as-a-service tool that allows non-technical users to build site-specific emergency plan documents for educational facilities.
Marketpath partners with auto dealer CRM company Drive Velocity to provide an auto dealer website management toolset, based in Marketpath CMS, that integrates with CarFax, True Car, Edmunds, and other automotive content providers. This offering was discontinued in 2014.
Marketpath releases siteTropolis, a crowd-based website design service that hosts website design competitions for graphic designers all over the world. This service had a favorable proof-of-concept phase but was discontinued before reaching general availability so we could refocus on our core competencies in web content management.
Marketpath begins development of the new Marketpath CMS, a fully managed web content management platform for professional digital marketing agencies.
Marketpath CMS enters beta November 2016 with its first site: https://www.fhealthfcu.org/
Marketpath CMS enters general availability. All customers in the the legacy system are migrated to the new system and the old system is retired.
Marketpath CMS adds features for digital marketing agencies including self-service provisioning, data automation with Zapier, SEO tools, and personalization capabilities.
Matt helped architect and build the first version of the popular email marketing tool, ExactTarget (not Salesforce Marketing Cloud). Matt provided software development, technology consulting, and various planning, execution, and ongoing management services to Indiana University. Additionally, Matt built and oversaw the development of multiple content management platforms for school districts, auto dealers, churches, manufacturers, and many other industries.
With his experience as a marketer, software developer, tech adviser, and business owner, Matt brings a unique understanding of how new products and technologies can be leveraged and applied to increase market opportunities and improve organizational processes.
Matt graduated with a BS in Computer Science from Indiana University. He is married with three children and regularly contributes to charitable organizations and their boards. He enjoys building and growing things - doesn't really matter what. He is not a good dancer but can play guitar and piano.
Kevin Kennedy - VP Marketing & Professional Services
Kevin joined Marketpath in June 2009 and is responsible for marketing and sales initiatives, focusing primarily on Marketpath's strategic direction, branding, and partner channels, as well as customer strategy. Kevin brings a unique perspective on business strategy, and both traditional and interactive marketing, based on previous leadership roles with Delta Faucet Company and as an independent consultant. At Delta, Kevin held diverse positions including roles as Director of E-Business, where he led the company's technology strategy, and Director of Interactive Marketing, where he was responsible for three national brands and both B2C and B2B marketing initiatives.
Kevin graduated with a BBA in Finance from the University of Notre Dame and received his MBA from Eastern Michigan University. Kevin and his wife, Bridget, have five children. In his spare time, Kevin spends time with his family (usually driving them somewhere). He also enjoys travel and having a good beer or wine with friends. Kevin is also president of the board for The Children's TherAplay Foundation and is actively involved with The Oaks Academy.
Emilie Toll - Marketing & Project Manager
Emilie joined Marketpath in September 2018 as the Marketing and Project Manager. Her responsibilities include: communicating regularly with customers on their project status and tasks, maintaining and adhering to project schedules and deadlines, managing invoices for customers, and contributing to marketing initiatives. She provides strategic guidance and content creation of marketing campaigns on behalf of clients through digital and social marketing. Emilie graduated from the University of Indianapolis with a BA in Marketing and French and an MBA in Marketing and International Business.
Levi Carter - Senior Application Developer of Software Products
Levi is a software developer with experience in marketing and web development. He graduated from Taylor University in 2010 with a BS in Computer Science - New Media/Systems. His primary responsibility is creating and maintaining the next version of Marketpath CMS - which is going to be amazing.
Marketpath CMS is a fully managed web content management, automation, and personalization platform for digital marketing agencies. Marketpath CMS is a decoupled CMS, which means that it's management backend is fully separated from it's live, public front end. It is also a headless CMS. Management and rendering of a website can be performed entirely by using the management API or the live API.
All features, capabilities, and pricing details can be found by visiting https://www.marketpath.com/features.
September 27, 2019 - What is Trending in Digital Marketing (quoted)
August 23, 2019 - Powderkeg Tech Culture Awards Spotlight
June 12, 2017 - The Future of Websites (quoted)
June 2, 2011 - Startup aims to make online car shopping easier
All inquiries should be directed to:
Marketing & Project Manager
3850 Priority Way S Dr, Suite 100
Indianapolis, IN 46240