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Built-In On-Page Search Engine Optimization

Enhance page ranking with key SEO features on each page.

The Title Tag is a text field, and can be customized in Marketpath CMS

Customize Page Titles

Effortlessly override the page name to convey to visitors what the content of the page is about.

Text Field

A page’s title tag is derived from a single text field. In this field, you can include keywords and the brand name, and define the length.

Used across the Internet

Not only will the title tag be used in search engine result pages (SERPs), but web browsers and social networks will display your title tag.

Custom URL in Marketpath CMS

Customize URLs

SEO best practices indicate that structure and keywords in the file path of a URL are beneficial to ranking and visitors.

Text Field

A page’s URL is derived from a single text field. In this field, you can define the folder or path of the page and include keywords.


Header Tags

Important for SEO, usability, and accessibility, editors have the freedom to configure all headings on the page, including the H1.

Image Alt Text

Inserting an image is as easy as three clicks, and adding alt text is one option in the process. Whether you prefer to do it in the dialogs of inserting an image or in source code, you have the ability to improve SEO and accessibility.


Content on each page should be unique, which makes it more linkable. With the WYSIWYG editor, easily add internal or external links to influence rankings.

Customize the fields that assist with on-page SEO within Marketpath CMS

Canonical Tag

Duplicate content within a website can negatively impact SEO. Marketpath CMS features a link dialog to help you quickly identify the version of the page you want to show in SERPs.

Meta Description

Google has stated that meta descriptions are not included in their ranking considerations, but this content area provides full flexibility to the user to influence click-through rates.

Robot Meta Tags

As they’re also known, Robots Meta Directives provide search engine crawlers instructions on how to crawl and index the page. This is a text field where editors can set the preferences.


Doing more than benefiting SEO, redirects can be configured for each page or in the Redirect area of the CMS.

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