Search Engine Optimization (SEO)

Built-In On-Page Search Engine Optimization

Enhance page ranking with key SEO features on each page.

Custom URL in Marketpath CMS

URLs and File Paths

Customize URLs

SEO best practices indicate that structure and keywords in the file path of a URL are beneficial to ranking and visitors.

Text Field

A page’s URL is derived from a single text field. In this field, you can define the folder or path of the page and include keywords.

Marketpath CMS' SEO feature displays the Browser Title and Meta Description

Title Tag & Meta Description

Customize Page Titles

Effortlessly override the page name to convey to visitors what the content of the page is about.

Configure Meta Descriptions

Google has stated that meta descriptions are not included in their ranking considerations, but this content area provides full flexibility to the editor to influence click-through rates.

Title Tag & Meta Description Preview Tool

Preview the page's Title Tag and Meta Description before publishing on both desktop and mobile browsers. Built-in length indicators help ensure Titles and Descriptions are within the recommended character widths.

Marketpath CMS makes it easy to configure on-page SEO elements like Headings, Image Alt, and Links

On-Page Content

Header Tags

Important for SEO, usability, and accessibility, editors have the freedom to configure all headings on the page, including the H1.

Image Alt Text

Inserting an image is as easy as three clicks, and adding alt text is one option in the process. Whether you prefer to do it in the dialogs of inserting an image or in source code, you have the ability to improve SEO and accessibility.


Content on each page should be unique, which makes it more linkable. With the WYSIWYG editor, easily add internal or external links to influence rankings.

Marketpath CMS' SEO feature allows users to update robots meta tags, add canonical links, and configure redirects

Other On-Site SEO Functions

Canonical Tag

Duplicate content within a website can negatively impact SEO. Marketpath CMS features a link dialog to help you quickly identify the version of the page you want to show in SERPs.

Robot Meta Tags

As they’re also known, Robots Meta Directives provide search engine crawlers instructions on how to crawl and index the page. This is a text field where editors can set the preferences.


Doing more than benefiting SEO, redirects can be configured for each page or in the Redirect area of the CMS.