Top CMS Features: Content Scheduling | Marketpath Content Management System

Thanks for visiting Marketpath. We use cookies to make this website work better for you and to track site visits anonymously.

Tell Me More Ok, Continue

April 19, 2019 by Emilie Toll

Schedule your content to publish or unpublish with a few clicks of the mouse with Marketpath CMS’ content scheduling feature. Whether it be a contest, a promotion, a product update, or an event, you won’t need to wake up at midnight, work after hours, or on the weekend to click a launch your content.

The content scheduling functionality allows users to schedule content at a certain time on a certain date and within a certain timezone. In the same dialog, editors can also set an unpublish content for a certain time, date, and time zone, and the content will automatically expire and remove itself from your website at a designated time.

Scheduling and Publishing a Page in Marketpath CMS

If a mistake was made when scheduling a content publish or unpublish, updating the time, date, or time zone is easy. Simply click the “Save and Schedule” button again to update the information.

Clicking on Save and Publish in Marketpath CMS with Scheduled Publishing

If you begin to heavily adopt the content scheduling functionality, it could be confusing to know what is scheduled to be published or expire. Not with Marketpath CMS, as icons are used to easily identify the status of website content.

Statuses for content and scheduled publishing in Marketpath CMS

When you think of content scheduling, blog posts probably come to mind. Why stop there? In addition to updating current website content, the content schedule feature can be used to launch a new landing page, microsite, calendar event, form, or navigation menu item.

Calendar Event

Schedule Calendar Events in Marketpath CMS

Navigation Menu Item

Benefits of the feature:

Time-saver: With content scheduling, you’re able to set aside a block of time to create or update content, as opposed to interrupting your workflow or setting manual reminders for yourself.
Time-zone friendly: Go-live with content when you’re offline (even if your visitors aren’t). You’ve just avoided working during your free time.
Consistency: Coordinate your content launch or conclusion across all forms of media.
Analytics: Looking to see how content performs across time frames? You now have an automation tool that can help you get a baseline for performance.
Minimize distractions: Bulk create and schedule content in one sitting or frame of mind, instead task switching to publish the content or campaign at a specific time.

If you’re ready to schedule your content now, sign up for Marketpath CMS and see just how easy it is to use to manage your content.

Emilie Toll

Emilie serves as the Marketing Project Manager for Marketpath. She obtained an M.B.A. in Marketing and International Business from the University of Indianapolis. She enjoys every aspect of marketing, and finds the analytics just as fascinating. As a former restaurant owner, the entrepreneurial spirit lives on in her, and she wants to help others establish their ideal online presence.