by Emily Oskay Gerrick
Online presence is key in every business venture to date. At the heart of an online presence is a website that is easy to update and maintain with current content from your place of business. There are hundreds of content management platforms available divided into proprietary and open sourced software. So the question arises, what do you choose? Let’s take a look at the pros and cons of each so you can decide what is best for your business.
First and foremost, to answer your questions, a “CMS” is a Content Management System where you have total control and access to all the content on your website without the knowledge of computer code. You can post blogs, pictures, events and update web page content with nothing more than basic computer knowledge.
This simply means that the code source and platform is shared across everyone. One party manages it (i.e. Wordpress) but anyone can access it, contribute to it or modify their site if they have the skillset to do so. Open source can be hosted anywhere and the software is typically free; the modification, customization, hosting and design of your website are not unless you have the knowledge to change it yourself.
Proprietary CMS’s are built and maintained by a single company. This company is in charge of the features and functionality offered, the hosting of the site itself, and it is often required to have a license of use for this software. Proprietary software companies typically do not allow access to the source code of their product, but often offer API’s or other integration capabilities.
Check out PART TWO of this Three Part Series where I lay out the Pros & Cons of Open Source CMS.
Emily joined the Marketpath team in December of 2014 as a User Experience (UX) Designer. She serves as the product designer for Marketpath CMS, and the lead designer for the Pro Services division. Emily works directly with clients to establish their online marketing goals and outlines any functional requirements the custom website may need before designing client websites.
Emily obtained her Masters of Science in Information Architecture & Knowledge Management with a concentration in User Experience Design from Kent State University in 2018. She previously attended Purdue University and graduated from Purdue University in May of 2013 with a B.A. in Visual Communication Design and Computer Science. In her free time, Emily enjoys cooking, drawing and designing, traveling the world, and spending time with her family and friends.