New Study: Search Engine Optimization & Search Intent

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February 5, 2020 by Emilie Toll

I thought I'd share a piece of treasure on search engine optimization which entailed asking 500 people, ages 25-60, about search intent.

If you're like me, you receive tens of newsletters in your inbox daily. I had a few minutes before a meeting, and discovered this tidbit of marketing industry news. It's articles like this that I crave from every newsletter I subscribe to.

Key Findings From Recent Survey

Ranking #1 isn’t everything. While ranking higher is better, many surveyed said they looked at more than 3 search results before clicking.
Meta descriptions continue to be a crucial SEO element. When asked which factor has the most significant impact on their decision to click a result, 62.9% responded it was the description.
Most searchers are satisfied with the search results returned by search engines. 72% of respondents said that the search engine was mostly accurate at matching their queries with search results.
Written content still reigns supreme. If you're struggling to decide if you should branch into video, 55% of people prefer to see written content in the search results over video.

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Emilie Toll

Emilie serves as the Marketing Project Manager for Marketpath. She obtained an M.B.A. in Marketing and International Business from the University of Indianapolis. She enjoys every aspect of marketing, and finds the analytics just as fascinating. As a former restaurant owner, the entrepreneurial spirit lives on in her, and she wants to help others establish their ideal online presence.