We’ve covered this topic a bit before on our blog, but recent data that has come to light makes it worth revisiting. The question is, being a small to medium sized business (SMB), is it time to take a hard look at software-as-a-service (SaaS) for your content management needs? The short answer – yes. The longer answer – SaaS CMS platforms have come a long way over the years and provide companies with flexibility and reliability that installed or open-source systems lack.
According to CMSWire, it is estimated that 34% of SMBs will become first time adopters, or switch their CMS platforms, to SaaS systems. This is a massive amount of companies that are looking to tap into the benefits of SaaS CMS platforms that are all willing to pay upwards of $500/month.
By tapping into the SaaS model, your IT department can unload tasks associated with web hosting, updates, server patches, product patches, and security flaws to the provider. With SaaS, any problems that arise are on the shoulders of the provider to fix.
Ever worry that the outdated version of WordPress that your site is running has a security flaw? How about that widget that you installed that stopped working with the latest update to your installed system? With SaaS, these problems are a thing of the past, as updates are rolled out automatically and you don’t have to worry about versioning conflicts.
Open Source or Installed options can often times lead to unexpected bills and hourly charges for updates/fixes. With SaaS, the monthly expense that you agreed to pay covers all of this. No longer do you have to worry about budget wrecking invoices.
SaaS software helps small businesses be more efficient and productive, and compete with larger competitors. Over the past few years, the adoption of the SaaS model within email marketing and CRM providers (e.g., Salesforce) and social media management (e.g., HootSuite) (among other verticals) has been huge. SaaS Content Management systems can (and do) provide the same flexibility, freedom, and power to that these early adopted verticals have already shown.
If you’re in the market for a new website content management system, you owe it to yourself to take a serious look at a SaaS platform, like Marketpath CMS. .
