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Four Questions to Help You Select the Perfect Website Design Company

May 30, 2013 by Kevin Kennedy

Selecting the right web designer for your website can be a tough decision. Costs, levels of experience, and expected outcomes all factor into the pick. You’re not alone if it all seems a bit overwhelming. But it doesn’t have to be if you keep your process simple and focused.

4 Questions For Selecting the Perfect Website Design Company

Question 1. Ask for examples of the Website Design Company's past work

Can you show me some examples of your work?

A simple question and one that should be completely expected by a design firm. Of course you want to see what prospective company has done of late. Do they specialize in certain industries? Are they incorporating the latest technologies? How would they build the site? Do their designs incorporate their clients’ business objectives and strategies? You’re looking for designs that speak to you and match your rough vision.

Question 2. Ask the Web Design Company about Your Website's Data

How do you ensure I can track the data?

Building your new website is only part of the plan. You need to be able to gauge whether you’re reaching the target audience and achieving your organization’s goals. Your design firm should understand the importance of website strategy and analytics to measure site results.  They should also be able to train you on the process for assessing your traffic and conversion data.

Question 3. Ask the Web Design Firm About When and How Often You'll Hear From Them

What is your communications process?

You’re investing not just in a firm’s design capabilities, but also in its ability to convey trust. Basically, you want to feel comfortable paying the bill. The firm you select should have a proactive plan to communicate with you about the status of your project throughout the process. At no point should you be wondering what’s going on with the creation of your website.

Question 4. Ask the Website Design Firm About Their Other Services

What support and services do you provide?

A new website is just the start of the relationship. You want a firm that’s going to be there to offer customer support, training, and a plan to help you make the most of your investment. A site is necessary to carve out your organization’s online real estate, but you need to feed it. Easy to use content marketing system (CMS) and search engine optimization (SEO) solutions can go a long way to maximizing your website investment.

Marketpath For You Website and Content Management System (CMS)

The four questions above will help you make the right decision when selecting your design and website development agency. Is your company in line for a new website? Marketpath can answer these questions and more, ensuring that your online presence matches your goals.

Contact us today at our Indianapolis office.

Related Tags: Small Business, Website Tips & Best Practices, Website Marketing Strategy, Solutions, Marketing

Kevin Kennedy, VP Marketing, Marketpath

Kevin Kennedy

Kevin Kennedy, Marketpath’s VP Marketing and Professional Services, has been working on business strategy, digital marketing, and website technology for over 20 years. Prior to joining Marketpath in 2009, Kevin worked for Delta Faucet Company, including roles as Director of E-Business, where he led the company's technology strategy, and Director of Interactive Marketing. 

Kevin graduated with a B.B.A. in Finance from the University of Notre Dame and received his M.B.A. from Eastern Michigan University. In his free time, Kevin enjoys spending time with his wife, Bridget, and their five children, travel, and various sports activities, while also participating on the non-profit boards for The Children's TherAplay Foundation and Juega Como Campeon.

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