Blogging is an effective marketing strategy that allows businesses to promote their expertise in an industry. Promoting your tips and insights within your industry is a great way to grow a strong following because most visitors are coming to your blog to gain knowledge on a specific topic. As you grow followers using your blog they will learn about your company through your blogs and by searching your website for related content.
If your goal is to increase the number of consumers to enter your site I would recommend first increasing the number of blog posts. Once you begin to create content on a regular basis it is important to start promoting this content through social media. If you still are not getting the organic traffic and results you are looking for you can begin looking into paid advertisements.
Below are a number of blog posts that might help your blog strategy and planning:
blogging – the small business (not-so) secret weapon
3 mistakes your corporate blog may be guilty of
blogging - is it worth it?