Thanks for visiting Marketpath. We use cookies to make this website work better for you and to track site visits anonymously.
by Emily Oskay Gerrick
Bounce rate is the percentage of single-page sessions on your website, meaning a person left your website from an entrance page without visiting another page on your website.
As a rule of thumb, an average bounce rate can range from 41-60%. An excellent bounce rate will be between 20-40%, but most websites will fall into the 41-60% range. Anything over 70% should be considered for improvement outside of blogs, news and event websites that users will view an article and leave.
People agree to disagree on this matter, most experts believe bounce rate may impact SEO, either directly or indirectly, but there isn't definitive proof (as with most SEO factors as Google doesn't want to give away specifics of their algorithm) as to the significance of the impact. Google's Gary Illyes stated in 2015 that they do not use bounce rate data from Google Analytics. So while you are not directly affected by your bounce rate in search rankings, it does not mean your website is performing to the best of its ability. Bounce rate’s impact really depends on your website’s goals. If you are looking to convert leads on your website, bounce rate is very important to your company’s site. Single page engagement and a high bounce rate means a user is not filling out a form, downloading your white papers or taking the next step in doing business with you. However, if you are a company that puts out media - blog posts, videos, and news - a high bounce rate is fairly typical as the individual is reading the article or watching the video that most interests them and leaving. While bounce rate is not the most pertinent area of your website you need to clean up, depending on your website goals, it is certainly an area to consider cleaning up purely for better user experience and conversion rates.
Bounce rate importance depends on the goals of your website. For some, bounce rate is key to website conversion. For others, bounce rate isn’t as relevant to website success. However, taking some of the above measures can help your company improve their bounce rate and overall website success.
Related Tags: Website Marketing, Website Tips & Best Practices, Website Speed Optimization, User Experience, Marketing, Digital Marketing, Development, Website Development, Website Design
Emily joined the Marketpath team in December of 2014 as a User Experience (UX) Designer. She serves as the product designer for Marketpath CMS, and the lead designer for the Pro Services division. Emily works directly with clients to establish their online marketing goals and outlines any functional requirements the custom website may need before designing client websites.
Emily obtained her Masters of Science in Information Architecture & Knowledge Management with a concentration in User Experience Design from Kent State University in 2018. She previously attended Purdue University and graduated from Purdue University in May of 2013 with a B.A. in Visual Communication Design and Computer Science. In her free time, Emily enjoys cooking, drawing and designing, traveling the world, and spending time with her family and friends.
Build custom websites faster, with complete control,
and avoid the fear of updates breaking your sites.