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Digital Marketing Roundup: September 2020

by Emilie Toll

Throughout the month, we share digital marketing tips on social media. In case you miss these posts, the helpful hints are right here at your fingertips. 

Moz Gives Guidance On Google My Business Categories

September 10, 2020

A Google My Business listing is one of the most important things you can do for local SEO. Much of the Google My Business’s “Info” area is easy to fill out and self-explanatory. When it comes to Categories, I feel like I’m a toddler trying to put a square block in a triangle hole. Thank goodness for people who scrape Google and give us the Category cheat codes to optimize a Google My Business listing. 

Get The Low-Down


FAQs About How Site Content Affects SEO

September 14, 2020

Google’s Martin Splitt discusses answers to the most common SEO questions about updating older page content, duplicate content, and more!



Google Pulls YouTube Transcripts into Feature Snippets

September 10, 2020

Videos generate some of the most relevant, engaging content for target audiences. But you lose out on the SEO benefits if you don’t explicitly expose transcripts. Now, implementing transcripts is even more important, as Google is pulling content from video transcripts into their Featured Snippets on SERPs.

Thanks to Brian Freiesleben for this one!

Google pulls YouTube transcript into Featured Snippet


Factors in Building An (SEO) Agency

September 10, 2020 published Part II of their trilogy “How Would An SEO Agency Be Built Today?”.  While we’re not an agency, we’re committed to helping agencies like yours so when I saw the headline, my interest was piqued. The part that resonated the most?  "What can the company NOT do so it can focus on key activities?"   This is applicable for any agency!  What’s more, web hosting is included. 

Not having to worry about website hosting, downtime, and all the other headaches is where Marketpath CMS excels. 

Pt 2 of How Would An SEO Agency Be Built Today?

Read Fully Managed vs Self-Hosted Websites


Related Tags: Search Engine Optimization (SEO), Development, Agencies, Marketing, Marketing Industry News, Website Speed Optimization

Emilie Toll, Marketing Project Manager, Marketpath

Emilie Toll

Emilie serves as the Marketing Project Manager for Marketpath. She obtained an M.B.A. in Marketing and International Business from the University of Indianapolis. She enjoys every aspect of marketing, and finds the analytics just as fascinating. As a former restaurant owner, the entrepreneurial spirit lives on in her, and she wants to help others establish their ideal online presence.


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