Digital Marketing Roundup: August 2020

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    Welcome to Marketpath's first Digital Marketing Roundup. Throughout each month, we share digital marketing tips on social media. In case you miss these posts, the helpful hints will be collected and posted here to help you along with your digital marketing initiatives.

    Google Posts About How They Improve Search Engine Results Pages (SERP)

    August 4, 2020

    This 1,351 word blog post by Google is worth reading. Learn more about Google's research team, how they use everyday users, and perform "live" experiments for feature enhancements.


    Apple Announces Their Own Business Registry

    August 5, 2020

    If you manage social media or do a little digital marketing, you should ensure you have control over your company's or clients' Google My Business accounts (it's just good practice). Plus, if you optimize a business' listing, especially if local services are provided, you'll improve your local SEO. I'd be remiss if I didn't also include Microsoft's Bing Places

    Now that you're up to speed, you can add Apple's Business Register to your to do list. Looking for another marketer's take on Apple Business Register, click here. Otherwise, to get registered with Apple Business Register, click here.


    Improve Largest Contentful Paint (LCP) with Preload

    August 8, 2020

    If you have a website that uses JavaScript to load hero images, (i.e. large banner images) and other resources that need to load earlier than HTML can locate them, add the following to the code:

    <link rel=preload>

    By preloading resources, your page won't have missing resources. This is exactly what Google is measuring with one of their newest page load speed metrics - Largest Contentful Paint (LCP). We're working on a blog post that details LCP and the other web core vitals. 

    Learn more about preload here.


    FAQs About How Migrating a Site Affects SEO

    August 27, 2020

    Google’s Martin Splitt and Glenn Gabe discuss the most common SEO questions and myths around site moves, URL migration, domain name changes, and more!

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    About the Author

    Emilie Toll

    Emilie serves as the Marketing Project Manager for Marketpath. She obtained an M.B.A. in Marketing and International Business from the University of Indianapolis. She enjoys every aspect of marketing, and finds the analytics just as fascinating. As a former restaurant owner, the entrepreneurial spirit lives on in her, and she wants to help others establish their ideal online presence.

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