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Innovative Building Products (IBP)

Project Overview:

Type:
Website Design and Development with Search Engine Optimization (SEO)
Agency:
MP Web Services
Website:
https://www.innovativebuildingproductsllc.com
Industries:
Construction, Building Products Manufacturer, Roofing Supplier
Location:
Three Rivers, Michigan (near Kalamazoo)
Solution Overview

The site was built to showcase IBP's metal roofing and siding products and services. It includes a flexible photo gallery, easy-to-change featured projects, a news blog, and a flexible product section.

CMS Features
Services
Marketpath Results

Results

Search Engine Optimization (SEO) Rankings - Change within 6 months of new site vs. old site for targeted keywords/phrases

  • Increased Top 1 Search Results by 330.0% (Google SERP Results)
  • Increased Top 10 Search Results by 145.5% (Google SERP Results)
  • 43 Keywords Ranked #1 on Google SERP Results (vs previous 10 keywords ranked)
  • 88 Keywords Ranked in Top 3 of Google SERP Results (vs previous 39 keywords ranked)
  • 135 Keywords Ranked in Top 10 of Google SERP Results (vs previous 55 keywords ranked)
  • Featured multiple times in Google AI summaries

Traffic - Significant increase in website traffic, new users, and page views

Leads - Significant increase in website leads and new business directly from those leads in first 9 months

Thank you to the Marketpath team for the good work on building our new website. We have definitely seen an increase in our search engine (SEO) rankings on Google as well as an increase in leads and orders!

- Alfred Eberly (Owner)