social

 


what we can help you with


In 2016, your website is your brand, defining how customers and prospects view your business. But your site shouldn’t stand alone. It is the hub that connects all your marketing initiatives, both online and traditional. Marketpath will work with your team to develop a unique strategy that enhances your digital presence and drives results.

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Effective website design starts with strategy. There are a lot of options for getting a nice looking website, but it is much more difficult to design a site that enhances your brand and drives business.
With every project, our objective is to increase your organization’s visibility, improve your credibility and engagement, and increase conversions and business leads.

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Every website is different, just like every client, with its own set of goals, objectives and deliverables. Our expertise in both marketing and technology allows us to seamlessly blend form and function to create effective web applications, software integrations, and technology solutions to meet the unique needs of your business. We turn opportunities into great software!

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Marketpath CMS was built on the foundation of simplicity to help small organizations more effectively and efficiently run their websites.  We believe the best way to do that is to make things easy! Our easy-to-use content management system allows non-technical users (business people) to update content and proactively market their businesses without worrying about technology.

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Any successful website includes relevant content, the ability to communicate that content how and where your audience wants it (the right social channels), and a site optimized via search-engine friendly best practices. Done correctly, these initiatives should elevate your brand credibility and expertise, while making your organization more visible to your target audience.

Search Engine Optimization

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Content Marketing

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Social Media Marketing

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Names Marketpath 1 of 20 
Most Promising Web Content Management Solution Providers

After extensive evaluation, the independent research team with CIOReview Magazine named Marketpath as one of the most promising web content management solution providers in the industry in their February, 2016 issue.
 

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digital marketing insights

How To Use Google Analytics: The Basics

Google Analytics is a powerful tool in helping you understand what people are accessing on your website. It can help drive the content and strategy for your website and overall marketing when you know exactly what the consumer wants. It can also point out flaws in a website if you notice users are never getting to the destination you want: conversion. But how the heck do you even access that data??

Five Lazy Social Media Habits and Ways to Avoid Them

Most small companies do not have a dedicated social media manager. Employees typically have other responsibilities than posting to their company’s social media sites. When taking on a social media role, you quickly realize how easy it is to run out of new and refreshing content so you fall into lazy habits.

Why Blog? Statistics Show the Benefits

Debating whether blogging makes sense for your business? Read the stats. Many show why blogging is one of the most effective content marketing strategies in use today.