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In 2016, your website is your brand, defining how customers and prospects view your business. But your site shouldn’t stand alone. It is the hub that connects all your marketing initiatives, both online and traditional. Marketpath will work with your team to develop a unique strategy that enhances your digital presence and drives results.

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Effective website design starts with strategy. There are a lot of options for getting a nice looking website, but it is much more difficult to design a site that enhances your brand and drives business.
With every project, our objective is to increase your organization’s visibility, improve your credibility and engagement, and increase conversions and business leads.

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Every website is different, just like every client, with its own set of goals, objectives and deliverables. Our expertise in both marketing and technology allows us to seamlessly blend form and function to create effective web applications, software integrations, and technology solutions to meet the unique needs of your business. We turn opportunities into great software!

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Marketpath CMS was built on the foundation of simplicity to help small organizations more effectively and efficiently run their websites.  We believe the best way to do that is to make things easy! Our easy-to-use content management system allows non-technical users (business people) to update content and proactively market their businesses without worrying about technology.

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Any successful website includes relevant content, the ability to communicate that content how and where your audience wants it (the right social channels), and a site optimized via search-engine friendly best practices. Done correctly, these initiatives should elevate your brand credibility and expertise, while making your organization more visible to your target audience.

Search Engine Optimization

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Content Marketing

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Social Media Marketing

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Names Marketpath 1 of 20 
Most Promising Web Content Management Solution Providers

After extensive evaluation, the independent research team with CIOReview Magazine named Marketpath as one of the most promising web content management solution providers in the industry in their February, 2016 issue.
 

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digital marketing insights

Anatomy of a Web Request

When you click on a link or type a website address into your browser's address field the invisible gears of the Internet get to work. When everything is working hunky dunky you probably give little thought to how it all works. But if you're like most people you become lost and helpless when a single piece of this massive orchestration fails. My goal is to help clear that up for you, at least a bit.

Proprietary vs. Open Source CMS: Part 2 of 3

In the previous article, I laid out for you what open source CMS and proprietary CMS software is. In this article, we'll get further in depth into open source CMS detailing the benefits and drawbacks of the system. 

Proprietary vs. Open Source CMS: Part 1 of 3

There are hundreds of content management platforms available divided into proprietary and open sourced software. So the question arises, what do you choose? Let’s take a look at the pros and cons of each so you can decide what is best for your business.