The site was built to promote Paris Insurance's affordable insurance solutions, their expertise, and their business insurance, home insurance, and auto insurance offerings. The site includes an area for clients to login, and a blog with "Insurance Tips and Insights".
Lead Generation - The new website generated more leads in the first 9 months than the old site had generated in 3 years
Search Engine Optimization (SEO) Rankings - Change within 3 months of new site vs. old site for targeted keywords/phrases
AI Overviews - Paris Insurance showed up in Google AI overviews for 116 targeted keywords
I should begin this review by stating that, for some time in my professional career, I worked in digital advertising, so I'm no stranger to what developing a website entails or the many layers involved in effective SEO marketing.
From my earliest conversations with Marketpath, I could tell this was the right direction. Their professionalism, organization, and "behind-the-scenes" prep work really stood out. It was clear they'd already done their homework.
For me, the most important aspect of the new website was SEO - because let's be honest, no one scrolls past the first page of Google or goes deeper than a few pages on an insurance agency's website. :) I needed to ensure my agency would show up in relevant searches and be found by the right people at the right time, and more importantly, that my clients could log in to my website to pull important insurance documents and communicate with me easily.
Marketpath didn't just deliver a sleek, functional, easy-to-navigate website - they delivered results. Kevin and their team walked me through every step of the process, communicated regularly, and made the entire experience feel collaborative rather than transactional. I never once felt like just another client in a long queue.
Thank you, Marketpath for the recent influx of leads. The results have been excellent—I am currently closing about seven of them. Please extend my thanks to your SEO team for this great performance. The volume is so strong that I could consider bringing on another part-time agent to help manage it.
Marketpath is an excellent company to work with!
- Jill Paris (President)
