Lafayette Interior Fashions

Project Overview:

Custom Web Development for Consumer & Dealer Websites
MP Web Services
Consumer Goods Manufacturer, Decorative Home Products
Lafayette, Indiana
Solution Overview

Integration of consumer site and dealer portal, including custom application development (micro-sites, materials library, e-commerce, system integration).

CMS Features
  • Integration of Consumer Site and Dealer Portal
  • Custom Application and Ecommerce integrations
  • Datastore-driven sample book library, micro-sites, and video galleries
  • Fast Cache / Speed Optimization
  • Image Presets and Compression
  • B2B & B2C Digital Strategy
  • Custom Application Development (Dealer Portal and Micro-Sites, Materials Library, system integration)
  • Responsive Web Design
  • Search Engine Optimization (SEO)
  • Web Content Management (CMS)
Marketpath Results


Working with Lafayette Interior Fashions, Marketpath launched both their new B2C and B2B websites, creating a synergistic digital marketing plan and collaborative strategy to support all branches of the company.

  • Created synergistic marketing between consumer site & B2B Dealer Portal
  • Consumer site visits increased 258% from 14,967 per month to 53,516 per month
  • Page views increased from 34K to 125K per month
  • Dealer leads dramatically increased and continue still