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Digital Marketing Insights | The Marketpath Web Digest

Custom vs. Off-the-Shelf Software

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Business needs vary enormously from one organization to the next. So, naturally, continual improvement to processes and techniques to effectively run the business is a must. Business owners always have to step out of the normal day to day to evaluate whether or not we're being effective, how we can improve inefficiencies and how we can plan for the future. 

Because competition comes so strong and swift, we are in an age of process perfection. That is, we must understand our processes and constantly mine them for improvements. In many ways, we need to be like McDonald's where every small step has a predetermined sequence. This doesn't mean we'll abandon creativity and personality. With all their systems, McDonald's can be an amazingly creative force (e.g. Monopoly, kid's meals, play places). It's a common misunderstanding that boundaries limit creativity, but the contrary is really true (see "Creative Constraint: Why Tighter Boundaries Propel Greater Results"). Instead, we need to impose boundaries by tightening processes. One way to do this and track results effectively is with specialized software.

This isn't an easy task and choosing the right software to help you grow and adapt is crucial. The question often becomes "should I build a custom app that fits my needs exactly, or can I adopt off-the-shelf software to get close enough?"

Sometimes, this is an easy decision. Accounting software is used by just about every business, so there are an enormous number of flavors to choose from - Quickbooks, Microsoft Dynamics, MAS90, etc. Building custom software for your accounting needs usually doesn't make sense. The biggest issue arises when the business need is not a commodity, such as, a recycling company that needs to monitor pickups, drop-offs, sorting, and selling. Or a school district that wants to monitor facility usage and automatically adjust the HVAC system and unlock doors. 

But, even with non-commoditized needs, someone out there probably has fulfilled the need and built an off-the-shelf solution that you might be able to use. So, the decision ultimately becomes how good is the fit or can you do it better with a bigger bottom-line impact by building a custom application?

Here are some pros and cons of both. 

Off-the-Shelf Software

PROS:

  • Lower up-front cost
  • Contains many features, often more than you need
  • Support is often included or can be added with a maintenance contract
  • Upgrades may be provided for free or at reduced cost
  • If it's software-as-a-service (SaaS) there is no hardware or software to install

CONS:

  • Slow to adapt or change to industry needs
  • Your feature request may get ignored if it doesn't benefit the larger customer base
  • May require you to change your process to fit the software
  • Higher customization fees (proprietary software vendors often charge ridiculous hourly fees unless they provide an open API)

Custom Software

PROS: 

  • You can start with the minimum necessary requirements and add on later
  • Can be tailored to your exact business needs and processes
  • Changes can be made quickly

CONS:

  • Very high initial cost
  • All changes and feature requests will be billable
  • May incur additional costs ramping up new developers

Ultimately, you'll need to decide if you can use out-of-the-box software and fit a square peg into a round hole without too much pain or if you should build around the processes and systems you've worked so hard to develop. I suppose you could also do nothing and stick to the old way you do things but what's the fun in that?

I was once told by a business veteran that if there is a software solution that is good enough, then why incur the expense for custom development? I guess the answer depends on how fanatical you are about your business systems and how effective you believe yours to be over theirs. 

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Comments (3)
Intuit Quickbooks support online wrote
thanks for the article. Cheers
Posted Oct 14 2015 11:36 AM
aliza wrote
The best custom web application development company is available for all. The primary web application progression association is accountable for all custom web applications the affiliations may require.
Posted Jan 26 2016 8:08 AM
Chanel Leung wrote
Hi,I run a manufacturing and distribution business and I am in need of a quote on the development of customised accounting software. Currently, the business is using Excel spreadsheets for its analysis.Firstly, my business supplies health food products to small cafes and retailers and currently employs 15 staff members but we are expanding to 50 given our Australia-wide campaign is successful.We are in need of software that is scalable and provides for both the manufacturing and distribution sides of the business. Therefore, the features we will require are: advanced inventory management, cloud-based software as we have several production plants and warehouses, scalability, need to be able to handle foreign currency, and customisable and industry specific reporting.Please respond urgently.
Posted Feb 15 2017 3:26 AM
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