Digital Marketing Insights | The Marketpath Web Digest

8 Reasons to Have a Responsive Web Design (Infographic)

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With the staggering growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

View Marketpath's Infographic: 8 Reasons to Have a Responsive Web Design In our latest infographic, we've outlined the top 8 reasons your business should have a responsive website. Read below for additional insights into the importance of responsive web design and those eight (8) reasons covered in our infographic.

  1. Mobile Usage Is On The Rise

    Currently, more than 58% of American adults own a smartphone and almost 60% of all website traffic is from mobile devices. In fact, there are currently more mobile devices on earth then their are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they'll likely have a lower option of your brand, and they'll also be more likely to visit a competitor's site.

  2. Shopping On Mobile Devices Is Steadily Growing

    Online shopping is easier than hopping in the car and driving to the store and it is even easier if you can do it in your favorite chair, while watching TV. 80% of consumers regularly use their smartphones to shop online. And 70% of shoppers now use mobile phones while in stores during the holidays. If your products and services aren't easy to view from a phone, you're missing out on an opportunity.

  3. Social Media Increases Mobile Visitors

    Over 55% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. So if you have a social marketing strategy and want to leverage social sharing of content, get responsive.

  4. Responsive Sites Improve SEO Rankings

    Responsive development is Google's recommended approach for mobile web design. Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for seperate mobile versions of websites.

    Furthermore, mobile phones now have a seperate Google search algorithm as well, so just because your site ranks high via a desktop search doesn't mean it will continue to rank well for individuals for perform the same search via their phone. This issue becomes even more critical when you consider that mobile searches will overtake desktop searches in 2015! If you think search optimization (SEO) is important, than your site better be responsive.

  5. Responsive Designs Adapt To Multiple Devices Sizes

    Want your web design to look great, no matter the device or screen size? Then responsive web design is the way to go. But don't just think about today with smartphones and tablets. Think about tomorrow with smart watches, and Google Glass, and whatever new devices pops up for internet viewing. Responsive web design and development will work for them too.

  6. One Site Is Easier To Manage And Increase R.O.I.

    There are currently many organizations that actually have two websites: 1) their main site and 2) a second mobile version of their site. This was a fairly common practice before responsive development became the preferred method. That meant mutiple versions to manage and update - inefficiency!

    With a responsive site, your site will adapt to each device, providing the relevant layout and content that best meets the users' needs. It also means that your business will only have one site to manage, meaning you'll only have to update content one time, regardless of how different people consume your content. That also means lower web content management costs and higher R.O.I.

  7. Reponsive Sites Provide A Better User Experience

    There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience. A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesn't fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception.

  8. A Better Bathroom Experience

    Finally, the most disturbing stat about the growth of mobile usage:

    75% of Americans bring their phones to the bathroom!

    That's certainly gross and it may also be an indicator of the downfall of mankind, but it is true. And if people are going to browse from the restroom, you can at least provide them with a positive user experience.

Go Responsive!

Comments (41)
westek wrote
awesome post. I am very glad by reading such posting
Posted Feb 6 2015 3:53 PM
web development india wrote
I really impressed with your infographic. It is very useful and informative infographic about responsive design. Thanks to update my knowledge about it. Keep up sharing such amazing post with us.
Posted Feb 10 2015 12:19 PM
ake your Website Responsive Designed wrote
I have just gone through to your blog, it seems a brilliant use of content and images to express your information. Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of device.Thank you so much to sharing this article.
Posted Apr 3 2015 10:47 AM
John Abay wrote
Thanks for sharing this information with infographic. It shares really good understanding.
Posted Apr 13 2015 1:04 PM
jahangir wrote
I think now most important reason to make a website responsive is seo.In this month,Google release his new algorithm update for SEO.The most important point is responsive design for a website.Because google get about 60% people search by mobile.Thats why I google did it.Now without responsive design any website can not get targeted visitors.
Posted Apr 30 2015 10:13 AM
Priyanka wrote
Thanks for sharing useful ideas. The benefits of responsive web design are clear. Today, most people use mobile devices to surf web. If your web design is responsive, that is an advantage and great experience.
Posted Jun 9 2015 12:43 PM
Lucy wrote
thanks for sharing this great info...responsive webdesign is very important to keep user stay on your page and also visiting your site again..people use their cell phones to browse and search and if they open your website that doesn't fit the screen and not mobile responsive then they would just navigate away from your will lose it is very important to have responsive website design..
Posted Jun 10 2015 8:04 PM
Web Design Miami wrote
great post
Posted Jun 25 2015 1:57 AM
web design delhi wrote
Hi..thanks for sharing this information with us. responsive web designs are very important for seo ranking. In the upcoming era all websites are becoming mobile friendly.I like your concept and the idea you shared with the users. grateful for sharing.
Posted Jun 29 2015 6:40 AM
Herby Design wrote
As I read this blog , I realized the reasons why we are need a website responsive design.
Posted Jun 30 2015 7:09 AM
v wrote
Informative post. Thanks for sharing. Responsive web design is now becoming a basic requirement now. Smart business owners know this.
Posted Jul 6 2015 1:53 PM
Yogopa ltd wrote
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Posted Jul 13 2015 8:39 AM
Sachin Patil wrote
Such A nice post on responsive website design subject, I would like to request you if it is possible for you to write Responsive Web Design for E commerce websites then it will very useful for us.Thanks you
Posted Jul 13 2015 10:59 AM
SharkWeb wrote
Yes, a mobile web design is truly important if we want to capture more customers who browse the Internet on their phones, which is basically half of the world.
Posted Jul 29 2015 2:04 PM
SharkWeb wrote
Yes everyone's using their mobile devices to browser the Internet now.
Posted Aug 7 2015 2:22 PM
Jannysimon wrote
Great article, It's one of the best content in your site. I really impressed the post. Good work keep it up. Thanks for sharing the wonderful post.
Posted Aug 8 2015 4:49 AM
Jessica Lacy wrote
Well done! This was well written, so easy to read and got right to the heart of the matter for me.
Posted Aug 13 2015 8:18 AM
Rain wrote
This is really an awesome post!love all your points especially point 8! haha. Would like to ask how would you weigh which one to have: responsive wed design or a native mobile app? Because personally I feel that having a mobile app is getting more and important. often I have many clients having a hard time choosing in between mobile app or a responsive web design. And google recently announced that mobile app's content will be index by Google. This would be another huge plus point for business owners to have mobile app. Although mobile app may cost more than a responsive web, the popularity of mobile app is increasing at such a rapid rate, sooner or later it would be the future! When that happens, a responsive web may not be as favourable anymore.So would like to hear your point of view. App or Responsive web?
Posted Sep 14 2015 5:38 AM
Wez Barber wrote
Fantastic Post! I am loving it!! Will be back later to study some much more.
Posted Oct 7 2015 11:13 AM
John Anderson wrote
I like the tips that were shared. There have been many time where I was trying to shop on my phone and for one reason or another it didn't work. The same goes for when I use my desktop also.It's cool to see that technology is improving so much.
Posted Oct 13 2015 1:50 AM
responsive web site designs wrote
Wow! This blog is jam-packed full of useful information. The points made here are clear, concise, readable and poignant. I honestly like your writing style.
Posted Oct 15 2015 3:11 AM
aliza wrote
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Posted Oct 17 2015 11:09 AM
Samyak wrote
Very Informative Info-graphics , Website really have responsive design for all means like seo ,smo and also increases online business & ROI . I really glad to know about this.
Posted Nov 8 2015 9:35 AM
Affordable web design wrote
Love this post, and also love Moomin!
Posted Nov 9 2015 8:26 AM
Kordahi wrote
With only one website and URL, it also becomes easier for users to engage in the content and share to social media outlets. A study by ComScore has found that 55% of social media use is on a mobile device, so if a user shares a link to a social media application such as Twitter or Facebook, it is most likely going to be opened by another user on a mobile device.
Posted Nov 20 2015 5:34 AM
web development in jaipur wrote
Great list of Infographics for learning Responsive Website Designing. This infographics can be helpful to learn basics of Responsive Website Design. However any designer should remember that designing a responsive website is not an easy task. It needs lots of learning.
Posted Nov 23 2015 6:58 AM
Wordpress Website Design wrote
please keep sharing of knowledges with us.Thanks a lot for your great posting.
Posted Nov 23 2015 7:47 AM
Google and other search engine love responsive Designs and gives better ranking them. I think this is the best reason for making responsive webdesign.
Posted Nov 24 2015 7:05 AM
sscsworld wrote
I was little bit confused about responsive design and how it's help on blog. Thanks for sharing this informative information. It's really very helpful to me.
Posted Dec 1 2015 5:24 AM
website design company jaipur wrote
This is Great Wonderful information.. Thanks..Responsive web design is SEO friendly. Many of the people is like the mobile friendly so more visitors in your website.
Posted Dec 4 2015 7:22 AM
santoshshiva wrote
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Posted Dec 15 2015 9:31 AM
santoshshiva wrote
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Posted Dec 15 2015 9:32 AM
santoshshiva wrote
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Posted Dec 15 2015 9:33 AM
santoshshiva wrote
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Posted Dec 15 2015 9:33 AM
Miami Web Design wrote
this is nice and informative blog Post about Web Designing.I have seen many posts about web designing and development but I really impressed to me.Thanks for this valuable Post.
Posted Dec 24 2015 9:08 AM
priyajain wrote
A better responsive design needs modern processes like thinking Content-First,Mobile-First,Presenting lower-fidelity design options earlier in process.
Posted Jan 8 2016 9:21 AM
David Heath wrote
Responsive improvement is Google's suggested approach for portable web plan. Per Google, responsive sites will perform better in inquiry rankings since they give a superior client experience than locales that are not portable benevolent.
Posted Jan 29 2016 12:53 PM
kepran wrote
Good Article, thanks for sharing this
Posted Mar 8 2016 5:49 AM
Chameleon Print wrote
Great post to mention. The features of the new design websites are awesome and very impressive. Also this kind of sites work very well as compared to other law firm websites. Thanks for sharing this with us.
Posted Jul 12 2016 7:22 AM
nikil wrote
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Posted Jul 13 2016 5:04 AM
Joseph wrote
Responsive web design is must for successful online business and these reasons are very effective.
Posted Jul 15 2016 9:25 AM
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