Thanks for visiting Marketpath. We use cookies to make this website work better for you and to track site visits anonymously.
Google Analytics Upgrade
Google is retiring its Universal Analytics product
Google Analytics will stop collecting data for its Universal Analytics product beginning July 1st, 2023
You should upgrade to Google Analytics 4 as soon as possible to ensure you retain the most complete website visitor data when this happens.
Read more about this announcement and Google Analytics 4.
Let Marketpath do the heavy lifting for you by choosing a budget-friendly plan below
Basic Upgrade
Start tracking data in GA4 now so you have at least a year of website analytics data when Universal Analytics is shut down. We’ll set it up so both UA and GA4 are receiving data.
- Create new GA4 property
- Add code to the website to begin basic pageview tracking in GA4
- Tracking for both Universal Analytics and GA4 will run in parallel
$175
$500
Core Tracking Upgrade
Set your site up for future success and tracking initiatives and get alerts for search indexing issues by Google and Bing. Includes all of Basic Upgrade, plus
- Installation of Google Tag Manager to consolidate tags
- Set-up basic Google Reports
- Set up Google Search Console and Bing Webmaster Tools
- Access to Marketpath’s Google Analytics training webinars
Essential Insights Tracking Upgrade
We’ll build a custom tracking solution that ensures you’re capturing the highest priority data points for your website. Includes all of Core Tracking Upgrade, plus
- Track the highest priority data points on your site including:
- File Downloads - track when a visitor clicks a file download link
- Form Submissions - track when a visitor submits a form (up to 2 forms; additional forms $100 each)
- Youtube Videos - track when users play and pause YouTube videos on your site and how much of the video they watch
- External Link Clicks - track when users click links that direct them to external websites
- Scroll Depth - track how far users scroll on long pages
- Set up a Google Tag Manager data layer that tracks Marketpath CMS page details for deeper analysis. Track CMS fields, such as, page type (i.e. article, blog post, tag, etc), author, folder, template name, parent entity name, canonical, and tags
$1,500
$5,000
Site Reporting Upgrade
This is the most comprehensive tracking upgrade. We’ll work with you to learn about your key performance indicators (KPIs) and build a custom tracking solution that will set you up for success. Additionally, we will set up reports to visualize and execute on tracking data crucial to your website strategy. Includes all of Essential Insights Tracking Upgrade, plus:
- 30 minute KPI review session where we’ll work to understand your website goals in order to build an analytics plan that works best for your site.
- Custom event tracking to ensure we’re capturing data for your sites KPIs.
- Custom definitions to be tracked (i.e. user_id).
- Content groupings to help you analyze your site holistically, rather than page by page.
- Create a Google Data Studio dashboard for Google Analytics to report on:
- Visitors (new vs returning)
- Traffic Source (Search engine, direct, referrals)
- Sessions
- Form submissions
- Bounce Rate
- Duration (avg time on site)
- Top 10 most active pages
- Website contribution
- Weekly report with above dashboard data emailed to one or more email accounts
View sample reports from the Google Data Studio Report Gallery.
Don't Wait - Take Action Now!
Fill out and submit the form below or call 800-657-7786 (ext 3).
