Search Engine Optimization, or SEO, is a very broad term which may require a myriad of services to do well. The goal of any SEO endeavor is to increase the search engine result ranking position for a given keyword that is relevant to that particular website. There are hundreds of ranking factors that search engines, such as Google, take into account. These ranking factors can be classified into two major categories - On-Page SEO and Off-Page SEO.
We perform on-page SEO services for the majority of our clients. This includes performing keyword research to develop a list of targeted phrases, engineering important factors such as page title tags, H1 tags, etc, and setting up a blog to help with content creation strategies. Great on-page SEO can be viewed as the foundation of any great website. It helps visitors find information they are looking for, and it helps search engine spiders determine what your website is about. Depending on how competitive a key phrase is (how many websites are trying to rank for it), on-page SEO can, often times, be enough to improve ranking position and increase site traffic.
In addition to our services, Marketpath CMS includes a comprehensive set of search engine optimization (SEO) tools that will enable you to keep your site optimized as you grow your website and your business.
Off-page SEO is an entirely different animal. To do well, it can take a small army of highly-trained and knowledgeable individuals to accomplish in the right (white hat) way. Off-page factors can include content creation and marketing, social media influence and content distribution, and link profiles created from external websites. Off-page search engine optimization has become a specialty of its own, with some companies having better track records than others. Marketpath is not an off-page SEO firm, but we can connect you to a few of our trusted partners that are.
We know SEO can be confusing, so if you feel overwhelmed and want someone to explain the basics in easy to understand terms and examples, please download our SEO Guidebook.