Tell us about your project

 
social

Optimization = Visibility = Leads

A major goal for most organizations is to be found when someone searches on Google, Bing or Yahoo, not just for your company name, but for the products or services you offer. If a prospect does a “Google Search” for your service, you want to show up on the first page of the search engine results page (SERP), hopefully in the top few positions. This won’t happen unless your website has been optimized for search.

If done well, an optimized site can dramatically impact your business, increasing website traffic, visibility for your brand, and ultimately, leads to grow your business. Regardless of the type of business you are in and whether you are a national, regional, or local business, search engine optimization, or SEO, should be a top priority when you are developing your digital marketing strategy and your website design plans.  

Optimization (SEO) Services

Search Engine Optimization, or SEO, is a very broad term which may require a myriad of services to do well.  The goal of any SEO endeavor is to increase the search engine result ranking position for a given keyword that is relevant to your particular website.  But there are hundreds of ranking factors that search engines, such as Google, take into account. Marketpath can help improve your organization’s visibility by providing 1) SEO Strategy and Keyword Research, 2) On-Page SEO Services, and 3) Off-Page SEO Services.

 


Search Engine Optimization (SEO) Services


Successful website optimization starts with business strategy. Before we can enhance the optimization of your website, we must first understand the industry you are in, your target audience, and how those targets search for your products and services. Marketpath will lead you through a process to 1) understand how people search for your offerings, 2) to prioritize keywords and phrases you should target, and 3) to measure keyword ranking results.

On-Page or On-Site SEO encompasses everything that is done on your website to improve your visibility for targeted keywords or phrases. It starts with your site map and content strategy, as it is critical to have strong, relevant content about topics you want to rank for. With years of experience optimizing websites, Marketpath will utilize SEO best practices, engineering important factors such as page title tags, H1 headings, image tags, as well as blog set-up and strategy  

Great on-page SEO can be viewed as the foundation of an effective website strategy.  It helps visitors find information they are looking for, and it helps search engine spiders determine what your website is about.

Off-site SEO services are directly related to getting quality inbound links to your website. Now days, the best way to do that is with a well though-out content marketing and social marketing plan that drives social media influence and content distribution. Other off-page strategies may include reviews (Google+, Yelp, Facebook) and urging quality links from influencers. 

In addition to our services, Marketpath CMS includes a comprehensive set of search engine optimization (SEO) tools that will enable you to keep your site optimized as you grow your website and your business.

SEO Strategy & Keyword Research

Successful website optimization starts with business strategy. Before we can enhance the optimization of your website, we must first understand the industry you are in, your target audience, and how those targets search for your products and services. Marketpath will lead you through a process to 1) understand how people search for your offerings, 2) to prioritize keywords and phrases you should target, and 3) to measure keyword ranking results.

On-Page SEO Services

On-Page or On-Site SEO encompasses everything that is done on your website to improve your visibility for targeted keywords or phrases. It starts with your site map and content strategy, as it is critical to have strong, relevant content about topics you want to rank for. With years of experience optimizing websites, Marketpath will utilize SEO best practices, engineering important factors such as page title tags, H1 headings, image tags, as well as blog set-up and strategy  

Great on-page SEO can be viewed as the foundation of an effective website strategy.  It helps visitors find information they are looking for, and it helps search engine spiders determine what your website is about.

Off-Site & Ongoing SEO

Off-site SEO services are directly related to getting quality inbound links to your website. Now days, the best way to do that is with a well though-out content marketing and social marketing plan that drives social media influence and content distribution. Other off-page strategies may include reviews (Google+, Yelp, Facebook) and urging quality links from influencers. 

In addition to our services, Marketpath CMS includes a comprehensive set of search engine optimization (SEO) tools that will enable you to keep your site optimized as you grow your website and your business.

Featured Search Engine Optimization Projects

digital marketing insights

Anatomy of a Web Request

When you click on a link or type a website address into your browser's address field the invisible gears of the Internet get to work. When everything is working hunky dunky you probably give little thought to how it all works. But if you're like most people you become lost and helpless when a single piece of this massive orchestration fails. My goal is to help clear that up for you, at least a bit.

Proprietary vs. Open Source CMS: Part 2 of 3

In the previous article, I laid out for you what open source CMS and proprietary CMS software is. In this article, we'll get further in depth into open source CMS detailing the benefits and drawbacks of the system. 

Proprietary vs. Open Source CMS: Part 1 of 3

There are hundreds of content management platforms available divided into proprietary and open sourced software. So the question arises, what do you choose? Let’s take a look at the pros and cons of each so you can decide what is best for your business.