Client
TechPoint
Description of Organization
The mission of TechPoint is to accelerate Indiana's emerging and vibrant information technology sector
and economic growth.
Website
www.techpoint.org
Industry
Technology
Challenges
- Need for rapid adoption of social media and web 2.0 technologies in real time, including integration of multiple 3rd party systems
- Design flexibility required, as new site was complex, with various themes, formats and content layouts
- Need to improve website efficiency & ease of use
- Time to Launch - new site needed in less than 3 months to support key initiative
- Limited budget to support complex website
Solution
Selected Marketpath CMS for their web content management solution.
Results
- 3rd party software from five (5) organizations integrated seamlessly
- Project completed in less than 60 days
- 30.2% increase in site traffic in 2 months
- 50% reduction in site maintenance & update time
Testimonials
"Marketpath CMS is so easy to use and so flexible that we have cut our updating and maintenance time by 50%", said Joshua Hall, TechPoint Director of Marketing. "And their tech support is some of the best - every time I have an issue or question, I get an immediate response.
I have helped to build and maintain numerous websites during the past 15 years, and I can say with absolute certainty that Marketpath is way ahead of its competitors in the content management business. Our most recent project with Marketpath was by far the smoothest and fastest website development processes I have ever experienced."
- Joshua Hall, Director of Marketing, Techpoint
Enhancing Techpoint's Website Capabilities
TechPoint's mission is to accelerate Indiana's emerging and vibrant information technology sector, and economic growth, through education and networking programs, government advocacy, and strategic economic development initiatives. To achieve those objectives, TechPoint needed to enhance its web presence, positioning itself as a technology leader, while at the same time, finding a solution that improved its website effectiveness and allowed non-technical individuals to manage the site more efficiently. Marketpath, an industry leader in SaaS web content management and web marketing solutions, provided TechPoint with the perfect mix: ease of use, functionality and affordability.
TechPoint's Challenge
In mid-2010, TechPoint needed to improve its online marketing and web presence to support the TechPoint brand, enhance its credibility as a technology leader, and build a dynamic website that would showcase its initiatives and drive two way communications within Indiana's public and private sectors. The site needed to incorporate the newest technologies, but also needed flexibility to evolve, in real time, as technologies changed. As the TechPoint management team developed their vision for the new website, they
had five major goals:
1. Incorporate and allow for rapid adoption of web 2.0+ technologies and Social Media
2. Integrate multiple 3rd party systems into the new site and future versions
3. Extensive design flexibility from chosen Content Management System(CMS)
4. Ease of Use (CMS anyone could use without any programing knowledge)
5. Rapid Deployment Time (to support new campaign)
Marketpath's Solution
TechPoint selected Marketpath CMS for its web content management needs in the summer of 2010, and the new TechPoint site launched in August, meeting all the major project goals listed above. The flexibility of Marketpath CMS made it easy to integrate both Facebook and Twitter, streaming real-time content to TechPoint's homepage and various inside pages. Furthermore, the site integrates, not only with Techpoint's Twitter and Facebook pages, but also with the social media sites of various TechPoint partners, streaming live blog posts and Tweets to the partner pages on the TechPoint site. In addition to the social media integrations mentioned, Marketpath's flexibility also allowed for the seamless integration of various 3rd party technologies including:
- Cantaloupe's Backlight system for video management
-As well as YouTube, Vimeo and other video sharing services
- Formstack for online form building
- Compedium for business blogging
- Flickr for picture sharing and management
- Facebook & Twitter for community engagement
- Google Maps for event location and directions
As the above technology companies are all Indiana based, the new TechPoint site is both functional and cutting edge, while also highlighting the growing Indiana tech marketing industry. Flexibility in design was also a necessity for TechPoint's CMS partner, as TechPoint leads various initiatives that require their own brand identity, look and feel, and original content layout. Over time, TechPoint may have up to seven or eight different designed themes that support specific channel brands or microsites, but all areas must function as part of the main TechPoint site. While many content management systems limit design flexibility and utilize basic templates, Marketpath prides itself on its ability to work with any site a web designer can create, giving Marketpath customers the best of all worlds.
Results and Value Delivered
Other vendors may have been able to integrate 3rd party systems into TechPoint's site, but with Marketpath, TechPoint has added significant functional enhancements while also benefiting from dramatic efficiency improvements in their site management. TechPoint now has a system that is so easy to use that even their administrators and interns can make site updates in minutes, adding text, images, videos, and even new pages. For TechPoint and their management team, the results have been impressive.
Furthermore, TechPoint has seen significant increases in site traffic and time on the site since the launch. This is a direct result, Hall believes, of more relevant content and more consistent content updates - now possible with Marketpath CMS.
Want more good news? The entire project, from start to finish, was completed in less than two months!
If you'd like to find out how Marketpath could possible help streamline your website updating process, please let us know.
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