social

The Social Media Revolution

The revolution of social media marketing has and continues to impact the way people spend their time and how we interact with each other and our brands. As of 2015, over 27% of the time people spend on the internet is spend on social marketing websites such as Facebook, Twitter, Instagram, Pinterest, Linked In, and Google+. So if your organization wants to reach customers and prospects today, you need to understand that social media is where people are and how they want to communicate.

Social Marketing Strategy

Social marketing is certainly an important component to any organization’s digital marketing strategy, but how individual companies utilize social media will vary greatly depending on their industry, target audience and individual business. A consumer focused business might emphasize Facebook, while a B2B company might leverage Linked In. A consulting firm might see value from Twitter, while an organization with visual products or services, like a kitchen remodeler, might want to utilize Instagram, Pinterest or Houzz.

Regardless of your situation, Marketpath can help you develop a plan to support your unique business strategy and determine how social marketing fits into your overall digital marketing plan. It is our belief and experience that a well thought out and executed online digital plan will leverage strong content together with social marketing, to support brand credibility, organizational visibility, and enhanced search engine optimization

It is important to have a strategy that connects your website and social channels, so that they work together - Marketpath will help you come up with the correct strategy to fit your business.

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Social Marketing Services


An organization's social marketing strategy should be a logical offshoot of their their broader digital marketing strategy. To be effective, social marketing should work hand in hand with your website, content marketing, and search engine optimization initiatives. Marketpath has experience with all of these critical digital marketing components and can help your organization develop an effective plan to support your unique objectives. 

Need help creating social marketing websites that look professional, increase your credibility, and support your search engine optimization (SEO) objectives? Marketpath has experience creating and working with most major social media sites including Facebook, YouTube, LinkedIn, Twitter, Instagram, Pinterest and more.

Don't have the resources or experience to manage your social media sites and marketing? If not, Marketpath has the expertise and resources to manage your sites for you, including content posting, audience targeting and growth initiatives, campaigns, and ongoing communications.

Social Media Strategy

 

An organization's social marketing strategy should be a logical offshoot of their their broader digital marketing strategy. To be effective, social marketing should work hand in hand with your website, content marketing, and search engine optimization initiatives. Marketpath has experience with all of these critical digital marketing components and can help your organization develop an effective plan to support your unique objectives. 

Social Site Design & Creation

Need help creating social marketing websites that look professional, increase your credibility, and support your search engine optimization (SEO) objectives? Marketpath has experience creating and working with most major social media sites including Facebook, YouTube, LinkedIn, Twitter, Instagram, Pinterest and more.

Social Management

Don't have the resources or experience to manage your social media sites and marketing? If not, Marketpath has the expertise and resources to manage your sites for you, including content posting, audience targeting and growth initiatives, campaigns, and ongoing communications.

Featured Social Media Marketing Projects

digital marketing insights

EquiTeam Launches Commercial Construction Website

Working closely together, Marketpath and EquiTeam developed a plan for the new website that included a number of key features.

What You Can Learn from Bounce Rate & How to Improve It

Bounce rate importance depends on the goals of your website. For some, bounce rate is key to website conversion. For others, bounce rate isn’t as relevant to website success. However, taking some measures can help your company improve their bounce rate and overall website success.

Credit Union Launches Website to Promote Member Financial Health

Financial Health Federal Credit Union (FHFCU) approached Marketpath about redesigning their website to promote who they are and what they do. As a credit union, they wanted to highlight the difference between credit unions and banks, while increasing their visibility and better communicating their unique services and value-adds to both customers and prospects.