Website SEO Tools

Optimizing your website for specific services and keywords can help your organization achieve higher rankings on search engines such as Google, Bing and Yahoo and drive more, relevant traffic to your site. Built with website SEO in mind, Marketpath CMS provides tools that allow marketers to manage their on-page SEO, while also building engaging site content. Marketpath’s SEO tools and features include:

Marketpath SEO Services

SEO Friendly URLs & Page Titles

With Marketpath CMS, marketers can easily create custom, descriptive, and search-friendly URLs and page titles, that positively impact search rankings, while also enhancing website usability. Any number of Custom URLs can be created to clearly describe web and landing pages. These are also easier to remember and useful for marketing campaigns and literature. For example, instead of this: “mysite.com/landingpages/default.aspx?i=302393&l=en”; your URL can look like this “mysite.com/summer2011”.

Metadata & On-Page SEO Components

As you create a page with Marketpath CMS, you can easily build in components such as page title tags, meta description tags, title headings (H1, H2, H3), and meta keywords to optimize your page for search engines. You can even create customizable links and SEO friendly images, with ALT image tags, to support your SEO implementation strategy. Since search engines can only read text, ALT image tags allow the search engines to match the image description to the site's content, potentially fostering your search engine rankings.

SEO Friendly Blogging

With easily customizable and keyword rich blog categories and tagging capabilities, Marketpath Blogging was built with SEO in mind. And just like on a typical web page, SEO friendly URL's are generated each time a blog post is published.

E-Commerce SEO

Marketpath Storefront automatically creates search engine friendly URL's for every product and product category in your store, helping to optimize both your site and specific products. Storefront also allows you to create customized title tags for every product and category in your e-commerce site.

XML Site maps

Marketpath CMS and Storefront automatically create XML sitemaps based on the industry standard Sitemaps XML format. Sitemaps help search engines index a website’s pages, blogs, store items, etc based on their priority. Pages, like landing pages or conversion pages, can be easily excluded from the sitemap.

Page Speed

The time it takes your website to load is not only important for visitors, it’s also important to search engines too! Google specifically calculates the load time and total size of page content and uses those results in their search algorithms. Marketpath CMS is built with speed in mind and we are always working to improve the rate at which content is delivered.