Marketpath is a software development firm providing solutions to help you automate marketing campaigns and customer interactions. We will gladly work with you and your creative agency to automatically deliver highly relevant content to your customers and visitors.

Automation Leveraging Online and Offline Activity
Every organization has different marketing practices. Your company may practice marketing and advertising through email, search engines, direct mail, radio, tv, magazine or newspaper. Marketpath can help you not only track and measure the results of those campaigns, but build automation through event driven interaction, both online and off.

Personal and Relevant Customer Communications
Marketing automation does not have to be impersonal. By tracking customer responses to marketing efforts and their interaction with your website, we can derive preference information and utilize it to deliver more personalized marketing. For example, if we know a visitor clicked on the link in your email and browsed around for watches, then we could send him future correspondence highlighting deals on men's watches. Or perhaps browsing for expensive watches signified his taste in high-end mens wear. We could send him a message about fine suits, shoes or tailored shirts. The driver is automation... meaning this type of interaction happens automatically, potentially adding directly to your bottom line.

The options available for this type of marketing are endless. Marketpath not only has the technical expertise to make this automated interaction happen, we also have non-stop ideas on how to further automate marketing campaigns.