The typical business owner has a fairly stable gauge for assessing success. Solid revenue, a strong sales funnel, and opportunities for growth. Sure, there are plenty of other metrics you can apply, but these form the core. How a business owner goes about establishing that foundation, however, is open for discussion. At the very least, passively waiting around for the phone to ring is a bad idea. You have to proactively get business.For many companies, hard sales tactics don’t work. Small businesses frequently can’t afford a dedicated sales team. In many cases, the owners know they’re... Read more →

Some people just get it. They find perfect pictures for every page or post on their website with ease. They tend to match up high-level concepts of content with some abstract vintage photograph. These people are highly creative, probably avoid wheat products, and do their best work at a coffee shop while sipping a $5 latte.Then there's the rest of us. We really suck at this and our graphic designer (if we're lucky enough to have one) has no problem telling us repeatedly. But they're so busy with other tasks that asking for a simple... Read more →

I loved these things in my single digits. Heck, I would still love playing with them now if I had any because I truly enjoy building things. That is one part of my childhood I'm happy to say I've always carried with me into my (gulp) late thirties. Give me a bunch of sticks and I'll build something fun or useful out of them. And the name is perfect for these little guys, isn't it? Tinker Toys. Toys meant for tinkering. And that's what made them so great. The tinkering part. Try this, then try... Read more →

Maintenance is a topic that has been on my mind quite a bit lately. Maintenance of my lawn, house, vehicles, finances, children, diet, relationships, hair, and clothing are just a few of the things that must be maintained on a regular basis. Marketpath also requires regular maintenance of our finances, infrastructure, culture, client relationships, custom software, and much more. The key to success is maintaining items in small doses on a regular basis (i.e. performing small tasks here and there). The more consistent I am with regular maintenance, the more likely major problems won't appear. Failure to maintain... Read more →

I just finished up with a sales meeting and demo of our product.  The potential customer knows they need help (which is a great first step), but even better, one thing was said that made me note they are ahead of the game when it comes to understanding why they need help (going beyond the usual “we need more traffic” statement).  The company admitted they had no idea what their prospects called their products.  Of course they use their industry lingo, but how many different terms could be used to describe their product,  Judging by how many different synonyms he... Read more →

The holidays and the Super Bowl are over, so it’s time to get back to our “How Easy is Marketpath CMS” series.  This week, we’ll demonstrate how easy it is to create a brand new web page using Marketpath CMS, our web content management system for small businesses.   Think about it.  Marketpath lets you create any type of new page in minutes: new product pages, promotional offers, event pages, news, resources pages, project galleries, and more.  Now days, online success is all about content marketing - and we’ll let you easily create the content and calls-to-action... Read more →

Marketpath is excited to be named as one of three finalists for the 2011 Innovation of the Year Award as part of Techpoint's 12th annual Mira Awards initiative. The Mira Awards, which recognize excellence and achievement of Indiana's outstanding technology industry performers, annually include some of the technology industry's leading companies and individuals.Marketpath is being recognized this year for a comprehensive internet marketing solution for automotive dealers, developed in conjunction with DriveVelocity, a Marketpath partner who specializes in marketing automation for the auto industry. The solution, branded "Customer Relation Automation," seamlessly integrates a dealer's website,... Read more →