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Related posts tagged with Website Marketing

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Why User Experience Matters for Small Business

Posted 7:24 PM by
For your small business, the way in which users experience your website is a critical factor for turning them into happy, paying customers. Big businesses already have a leg up with their strong brand awareness, loyalty, and of course, deep marketing pockets. While you may not be able to compete with their reach and spend you can compete with them by implementing a simple, intuitive user experience on your website.Big company websites often try to provide information on everything they do or sell in as many places as possible. After their committees, focus groups, branding directors, marketing departments, and... Read more →
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Seth Godin for President!

Posted 12:55 PM by
As Seth Godin points out in his candidacy announcement, today's marketers (and politicians) should connect with people based on relevant, meaningful content to better engage and form lasting relationships.... Read more →
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Ten (10) Questions to Determine if You Need a New Website

Posted 12:35 PM by
So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.... Read more →
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Go Responsive or Go Home

Posted 1:12 PM by
Why the Responsive Design Trend Is Becoming the New Industry StandardAccording to SearchEngineWatch.com, mobile Internet usage increased by over 73% in the year 2014 and now exceeds PC Internet usage for the first time in history.  This means that businesses should consider responsive web design as a solution to ensuring their website is compatible across any and all devices.  Responsive Web Design is often misunderstood as a term to describe any website that appears “mobile-friendly”, but there are many differences to an actual responsive site and a site that merely appears mobile-friendly. Responsive websites use one single... Read more →
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Facebook Eliminates Organic Reach

Posted 1:23 PM by
What Does This Mean for Your Social Marketing Strategy?In November 2014, Facebook announced that beginning in January 2015 they would be killing the organic reach for business page posts in user’s newsfeeds, meaning businesses cannot offer promotional deals via a post for their business such as:“Huge sale on Mother’s Day bouquets! Use the code FacebookMOM for an additional 15% off.”Posts like this will no longer show up on an individual’s newsfeed. Instead, the business will have to pay to advertise on the site to show up as promotional. While this is good for the... Read more →
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Why Your Business Should Select Marketpath CMS for Web Content Management & Marketing

Posted 4:00 AM by
Is your website successful? Does your site support your brand, drive business growth, and bring in sales leads? If not, it’s time to consider upgrading your business website. In the age of technology an informative, appealing, and accessible website has a direct correlation to business growth and credibility.Marketpath CMS is the web content management and content marketing solution that can convert your website from a static billboard into a valuable marketing tool that can drive business growth. Here are just a few of the reasons why your business should choose Marketpath CMS:Great Tool Set-Marketpath CMS provides... Read more →
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8 Reasons to Have a Responsive Web Design (Infographic)

Posted 1:16 PM by
Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.... Read more →
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The Elusive Reality of Effective Website Marketing

Posted 9:05 PM by
Improving website visibility requires more than a nice looking website. Most small businesses fail at driving traffic to their site and here's why.... Read more →
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Three Ways to Create Website Credibility

Posted 4:51 PM by
In a previous post, I wrote how website credibility, or creating credibility with your website, should be a small business’ number one objective.  In my post, titled Credibility is Paramount for Small Business Websites, I suggested that creating credibility for your organization should be a significant part of your website strategy, possibly even more so than site visibility (via search engine rankings) - although both strategies should be connected. The basic reason for this is that credibility can dramatically impact not only your online conversions, but offline conversions as well, which can lead to greater sales and enhanced brand perception.So... Read more →
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What Does Google’s Hummingbird Mean for SEO in 2014?

Posted 8:41 PM by
Semantic Search.That’s the phrase to keep in mind with the introduction of Google’s new Hummingbird algorithm. While previous updates Penguin and Panda were modifications to the company’s existing algorithm, Hummingbird is a complete replacement. What does that mean for SEO? In a nutshell, the days of extensive keyword data are over – at least in regard to individual search terms driving your site optimization strategy.Hummingbird is based on semantic search, which means that individual terms are no longer the main driving force behind what gets found during an online search. Instead, Google provides results it believes... Read more →
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