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Website Marketing

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Minimum Viable Website Marketing for a Small Business

Posted 1:32 PM by
Small businesses have an especially difficult time providing their products and services while simultaneously marketing them. Day to day fires and calls to arms pull you away from important promotional activities that are the fuel for future business opportunities. It always starts with good intention - defining an ongoing marketing strategy, pulling the trigger, and going strong for about a month or two. But then something happens. An emergency occurs that pulls you away for days or weeks and other emergency-like demands raise their hand to steal your attention. As soon as the intended marketing plan is abandoned once, it... Read more →
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How to Effectively Market for Local Businesses

Posted 5:00 AM by
Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets, offline being mailers, newspaper ads, etc. On average, before a consumer will convert with a business, they will find information about your company seven times. These seven times may be from a magazine ad, hearing a promotion on the radio, visiting your website, seeing social media posts, or receiving an email, but seven is the lucky number for consumer interaction to lead generation for service-oriented businesses.... Read more →
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57 Channels (and Nothin' On)

Posted 11:54 AM by
There's an enormous amount of content on the web that's interesting, educational, and entertaining and this makes it very difficult to capture attention but it doesn't mean we should stop trying.... Read more →
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Marketpath's Visibility, Engagement, and Conversion Funnel

Posted 10:57 AM by
Visibility, Engagement, and Conversion. These are the three pillars of effective website marketing I started writing about in 2008. A great deal has changed since then but the basic premise behind these has not. Let's dive into each and learn how building a fundamental understanding of each phase can help you become a better marketer.... Read more →
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Why User Experience Matters for Small Business

Posted 7:24 PM by
For your small business, the way in which users experience your website is a critical factor for turning them into happy, paying customers. Big businesses already have a leg up with their strong brand awareness, loyalty, and of course, deep marketing pockets. While you may not be able to compete with their reach and spend you can compete with them by implementing a simple, intuitive user experience on your website.Big company websites often try to provide information on everything they do or sell in as many places as possible. After their committees, focus groups, branding directors, marketing departments, and... Read more →
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Seth Godin for President!

Posted 12:55 PM by
As Seth Godin points out in his candidacy announcement, today's marketers (and politicians) should connect with people based on relevant, meaningful content to better engage and form lasting relationships.... Read more →
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Ten (10) Questions to Determine if You Need a New Website

Posted 12:35 PM by
So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.... Read more →
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Go Responsive or Go Home

Posted 1:12 PM by
Why the Responsive Design Trend Is Becoming the New Industry StandardAccording to SearchEngineWatch.com, mobile Internet usage increased by over 73% in the year 2014 and now exceeds PC Internet usage for the first time in history.  This means that businesses should consider responsive web design as a solution to ensuring their website is compatible across any and all devices.  Responsive Web Design is often misunderstood as a term to describe any website that appears “mobile-friendly”, but there are many differences to an actual responsive site and a site that merely appears mobile-friendly. Responsive websites use one single... Read more →
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Facebook Eliminates Organic Reach

Posted 1:23 PM by
What Does This Mean for Your Social Marketing Strategy?In November 2014, Facebook announced that beginning in January 2015 they would be killing the organic reach for business page posts in user’s newsfeeds, meaning businesses cannot offer promotional deals via a post for their business such as:“Huge sale on Mother’s Day bouquets! Use the code FacebookMOM for an additional 15% off.”Posts like this will no longer show up on an individual’s newsfeed. Instead, the business will have to pay to advertise on the site to show up as promotional. While this is good for the... Read more →
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Why Your Business Should Select Marketpath CMS for Web Content Management & Marketing

Posted 4:00 AM by
Is your website successful? Does your site support your brand, drive business growth, and bring in sales leads? If not, it’s time to consider upgrading your business website. In the age of technology an informative, appealing, and accessible website has a direct correlation to business growth and credibility.Marketpath CMS is the web content management and content marketing solution that can convert your website from a static billboard into a valuable marketing tool that can drive business growth. Here are just a few of the reasons why your business should choose Marketpath CMS:Great Tool Set-Marketpath CMS provides... Read more →
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