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Why Metrics Matter for Small Business

Posted 4:00 AM by
Marketing doesn’t work without measurement. It’s a simple concept, but one that frequently gets overlooked. Ensuring that limited marketing resources (dollars, people and time) are used wisely is critical for all organizations. But metrics especially matter for small businesses because the margins for error are small.Your company should, at the very least, have a website and Facebook page. These are the first stops for a potential customer looking to find out more about your business. Now consider whether these online storefronts are adding value for your organization. Are they increasing visibility for your brand? What impression are... Read more →
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Online Marketing Strategy is Changing

Posted 12:36 PM by
I’m not all together sure there is a more dynamic industry than online marketing.  With new tools, networks, tactics, and things to pay attention to debuting every day, how can anyone keep up?  It is a full-time job just staying on top of the latest trends, let alone rolling them out into a marketing campaign.  Gone are the days of launching a website with some keywords in the title tag and getting results.  Gone are the days of paying an SEO firm to "magically" gain rankings.  Gone are the days where this stuff was, well…easy. ​Are you... Read more →
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Online Tutoring Service Selects Marketpath for Web Content Management

Posted 12:00 AM by
Mr. T's Online Tutoring recently launched their first website, selecting Marketpath for web content management, website design, and search engine optimization (SEO) services.  According to Chris Travers, Mr. T's founder, he selected Marketpath based on Marketpath's expertise with small business websites and the ease of use of Marketpath CMS, their web content management solution.  "Marketpath made it simple for us to launch our first website, providing the service and guidance needed to intoduce our brand to students in both North and South America," said Mr. Travers.Mr. T's Online Tutoring provides personalized, convenient and and affordable... Read more →
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How Easy is Marketpath CMS? Build a New Web Page in Minutes!

Posted 9:13 PM by
The holidays and the Super Bowl are over, so it’s time to get back to our “How Easy is Marketpath CMS” series.  This week, we’ll demonstrate how easy it is to create a brand new web page using Marketpath CMS, our web content management system for small businesses.   Think about it.  Marketpath lets you create any type of new page in minutes: new product pages, promotional offers, event pages, news, resources pages, project galleries, and more.  Now days, online success is all about content marketing - and we’ll let you easily create the content and calls-to-action... Read more →
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How Easy Is Marketpath CMS? Add a Video to Your Site in Minutes!

Posted 12:00 AM by
This is our second post in our “How Easy is Marketpath CMS” series.  Last week, our video showed you how simple it is to add SEO friendly images to your website using our easy CMS.  This week we’ll demonstrate how effortless it is to add a video to your website using our web content management system for small businesses.   The best way to enhance your organization’s online marketing is to give your team a solution that makes managing and marketing your website easy.  With Marketpath, you don’t need technical experts adding unnecessary time and cost to your... Read more →
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5 Elements of Great Website Design

Posted 6:59 PM by
A lot of times, before we can implement our content management system, our clients ask us to redesign their website.  While we are always happy to provide this service to our clients, I wanted to cover a few of the aspects of what makes a website design successful.  It goes far beyond pretty pictures and colors and dives into what truly makes your business work, focusing on your business goals, objectives and visitor behavior. Here are five items to take into consideration before and during your website redesign process.Website Design is a Hands-on Process1. Clearly Branded and Aligned... Read more →
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The Sweet Life of a Website Cookie - Crumbles Revealed

Posted 7:46 PM by
Most people probably don't know this but every time you visit a website a "cookie" is placed on your computer. Not the type of cookie shown in this picture (which is one of my favorites - white chocolate chip macadamia), but the type of cookie that helps website owners track information related to their visitors and improve the overall user experience.Here's how they workA cookie is simply a character string representing a key/value pair (e.g. "visitorID=23498EFDAB323"). These key/value pairs are sent back and forth between your browser and the website's server with every... Read more →
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5 Lesser-Known Benefits of Software-as-a-Service

Posted 2:50 PM by
Since the idea of Software-as-a-Service (SaaS) has been around for quite a few years, the benefits have become pretty well known.  The SaaS proponents stand behind the lower cost of entry, the speed of implementation and availability of the software (not installed).  I wanted to dig a little deeper and take a look at some of the lesser known benefits of the Software-as-a-Service model.No IT Staff NecessaryMany small to medium sized business don't have internal IT staff, which makes them a perfect candidate for SaaS adoption.  In the world of web content... Read more →
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