Marketpath is honored to have Marketpath CMS, our easy to use website content management system, named as one of the industry’s Top Content Management Platforms by Website Magazine. Last month, Website Magazine selected Marketpath CMS as one of their Top 50 Web Content Management Platforms (CMS), based on extensive evaluation criteria. Although Marketpath is primarily focosed on the small to mid-sized businesses and organizations, Website Magazine's rankings included solutions focused on all areas: enterprise level, small business, open source, etc.                                                  Website Magazine (www.websitemagazine.com) presents expert information for website and marketing professionals on how to succeed... Read more →

It's 2013, you've survived the zombie apocalypse, and with the new year comes an opportunity to inject fresh energy and ideas into your content marketing. So let's get back to the basics a bit and walk through the fundamental elements of a good content marketing initiative. I think it's a good idea to occasionally review the basics in any project, especially as the project evolves into a bigger, more complex animal. This ensures you don't fall off course and that you stick to the general guidelines.Content marketing is the essential ingredient for Marketpath's... Read more →

I’m not all together sure there is a more dynamic industry than online marketing.  With new tools, networks, tactics, and things to pay attention to debuting every day, how can anyone keep up?  It is a full-time job just staying on top of the latest trends, let alone rolling them out into a marketing campaign.  Gone are the days of launching a website with some keywords in the title tag and getting results.  Gone are the days of paying an SEO firm to "magically" gain rankings.  Gone are the days where this stuff was, well…easy. ​Are you... Read more →

We met with a prospective client last week to discuss their upcoming website redesign & development project.  This prospect is your typical small business where the owners make all of the decisions without much input from the rest of the staff.  There isn’t a dedicated marketing department, nor is there a “techie” on staff.  If you’re a small business owner, this situation may sound familiar…and you can vouch that it’s not easy.Any vendor selection process is an exercise in analytical skills.  The two owners that we met with aren’t website guys.  This whole process is... Read more →

When the time comes to hire an SEO agency to help boost your online presence and rankings, chances are you’re going to have a lot of questions.  This is okay.  I’ve been in and around the industry for close to six years and I am no expert.  Whether you’re a novice, someone who knows enough to be dangerous, or a seasoned veteran looking for some help, these 5 signs will help you eliminate a lot of so called “experts”. Guaranteed 1st Page RankingsNo SEO company can or should offer a guarantee for first page rankings for your... Read more →

Everyone’s new favorite social network, Pinterest, has been creating front page news for a few months now.  The site has had an explosion of users and has garnered attention because of it.  And just as anyone who follows this sort of thing closely could predict, with the explosion of users came the marketing expert’s advice on how to use it for business.  There are hundreds of blog posts titled “X ways to use Pinterest for business” and “X has crazy, stupid success on Pinterest, and your business could too!”  Before you go jumping onto the bandwagon, there are... Read more →

Here at Marketpath, we help companies redesign and launch brand new websites with an easy-to-use content management system on the backend.  One challenge that we often run into, however, is gathering compelling content from our clients.  This is a widespread problem, not limited to just Marketpath’s client base, but to anyone that is redeveloping their online presence.  The dreaded “okay, now what do we say?” question always seems to arise.Does your content make me want to do this? Unless you’re paying an outside PR firm or freelance copywriter to write your website copy, it’s... Read more →

The holidays and the Super Bowl are over, so it’s time to get back to our “How Easy is Marketpath CMS” series.  This week, we’ll demonstrate how easy it is to create a brand new web page using Marketpath CMS, our web content management system for small businesses.   Think about it.  Marketpath lets you create any type of new page in minutes: new product pages, promotional offers, event pages, news, resources pages, project galleries, and more.  Now days, online success is all about content marketing - and we’ll let you easily create the content and calls-to-action... Read more →

Mr. T's Online Tutoring recently launched their first website, selecting Marketpath for web content management, website design, and search engine optimization (SEO) services.  According to Chris Travers, Mr. T's founder, he selected Marketpath based on Marketpath's expertise with small business websites and the ease of use of Marketpath CMS, their web content management solution.  "Marketpath made it simple for us to launch our first website, providing the service and guidance needed to intoduce our brand to students in both North and South America," said Mr. Travers.Mr. T's Online Tutoring provides personalized, convenient and and affordable... Read more →

This is our second post in our “How Easy is Marketpath CMS” series.  Last week, our video showed you how simple it is to add SEO friendly images to your website using our easy CMS.  This week we’ll demonstrate how effortless it is to add a video to your website using our web content management system for small businesses.   The best way to enhance your organization’s online marketing is to give your team a solution that makes managing and marketing your website easy.  With Marketpath, you don’t need technical experts adding unnecessary time and cost to your... Read more →

A lot of times, before we can implement our content management system, our clients ask us to redesign their website.  While we are always happy to provide this service to our clients, I wanted to cover a few of the aspects of what makes a website design successful.  It goes far beyond pretty pictures and colors and dives into what truly makes your business work, focusing on your business goals, objectives and visitor behavior. Here are five items to take into consideration before and during your website redesign process.Website Design is a Hands-on Process1. Clearly Branded and Aligned... Read more →

Most people probably don't know this but every time you visit a website a "cookie" is placed on your computer. Not the type of cookie shown in this picture (which is one of my favorites - white chocolate chip macadamia), but the type of cookie that helps website owners track information related to their visitors and improve the overall user experience.Here's how they workA cookie is simply a character string representing a key/value pair (e.g. "visitorID=23498EFDAB323"). These key/value pairs are sent back and forth between your browser and the website's server with every... Read more →

Since the idea of Software-as-a-Service (SaaS) has been around for quite a few years, the benefits have become pretty well known.  The SaaS proponents stand behind the lower cost of entry, the speed of implementation and availability of the software (not installed).  I wanted to dig a little deeper and take a look at some of the lesser known benefits of the Software-as-a-Service model.No IT Staff NecessaryMany small to medium sized business don't have internal IT staff, which makes them a perfect candidate for SaaS adoption.  In the world of web content... Read more →

A mobile website or mobile ready website is simply an internet site optimized for viewing on mobile devices or smartphones such as the iPhone, Android or Blackberry.  Because mobile gadgets are smaller than computers (with smaller screens), full websites are often difficult to view and navigate via mobile devices. Mobile websites provide a better way for consumers to learn about your organization when they’re on-the-go and typically consist of a “stripped down” version of a website, with less information, prioritized or more important to the mobile user.Visit the Internet Marketing Dictionary for a detailed definition of... Read more →