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Mobile Websites

Mobile Websites

Why You Need a Mobile Website

Posted 5:57 PM by
The internet is inundated with statistics about the growing importance of mobile websites. If you haven’t gotten the message by now, you haven’t been listening. So, for the benefit of those who’ve yet to grasp the full implication of this trend, we’ll state it one more time: Smartphone usage has exploded. If you want your brand to cut through the clutter, be accessible, and look good to the hundreds of millions of people checking out your company or product on their device, you need a quality mobile website.Here’s why:Mobile is Immediate: When users... Read more →
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4 Reasons You Need a Mobile Website

Posted 6:07 PM by
A mobile website or mobile ready website is simply an internet site optimized for viewing on mobile devices or smartphones such as the iPhone, Android or Blackberry.  Because mobile gadgets are smaller than computers (with smaller screens), full websites are often difficult to view and navigate via mobile devices. Mobile websites provide a better way for consumers to learn about your organization when they’re on-the-go and typically consist of a “stripped down” version of a website, with less information, prioritized or more important to the mobile user.Visit the Internet Marketing Dictionary for a detailed definition of... Read more →
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Mobilegeddon Is Here – Are You Still Ignoring It?

Posted 7:07 PM by
We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:... Read more →
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Google to Penalize Non-Mobile Sites Starting in April

Posted 1:55 PM by
Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet - what are you waiting for?... Read more →
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Responsive Web Design versus Dedicated Mobile Sites: What’s Right for You?

Posted 5:41 PM by
Nearly 20 percent of web traffic comes through mobile devices. As smart phones become even more ubiquitous, that number will only increase. As a result, companies are compelled to create mobile-friendly versions of their websites. The debate that’s arisen from this growth is whether an organization should use responsive web design – creating a site that works similarly on a PC and a mobile device – or opt to create a dedicated mobile site.What’s the Difference?A responsive website is exactly how it sounds: It shifts and scales based on the vehicle the user is employing to see... Read more →
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Credibility is Paramount for Small Business Websites

Posted 9:18 PM by
When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do. Even if a prospect doesn’t find your business via search or online marketing, but rather through traditional sales, marketing or word of mouth, they’re still more than likely to visit your website.Why? Possibly to learn... Read more →
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What's Your Mobile Website Strategy?

Posted 9:35 AM by
The rise of smartphone usage over the past few years has come at a staggering pace.  There are now over 91.4 million smartphones in the United States alone (this stat is a few months old, and with the release of the iPhone 5 in late September, the number is probably over 100 Million in the US alone).  So, how does your website look to any one of these 100 million people that view your site on the device?  Clunky? Unreadable? Empty white boxes where Flash graphics are located? While we understand designing your site for multiple devices is a... Read more →
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PIPA and SOPA - My Letter to Congress

Posted 1:45 PM by
I'm really not a big protestor but I do protest this legislation and I hope you will too. This will inevitably affect everyone who uses the Internet. Here's my letter to Senator Dan Coats, Senator Richard Lugar, and Representative Dan Burton. Look up your representatives and senators to send a clear message that you do not want this legislation to pass.Representative/Senator _______,  I have a small business that provides a good living for many people. We are happy and we work very hard. Our business is not without its risk, though. We provide a system that... Read more →
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5 Elements of Great Website Design

Posted 6:59 PM by
A lot of times, before we can implement our content management system, our clients ask us to redesign their website.  While we are always happy to provide this service to our clients, I wanted to cover a few of the aspects of what makes a website design successful.  It goes far beyond pretty pictures and colors and dives into what truly makes your business work, focusing on your business goals, objectives and visitor behavior. Here are five items to take into consideration before and during your website redesign process.Website Design is a Hands-on Process1. Clearly Branded and Aligned... Read more →
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The Sweet Life of a Website Cookie - Crumbles Revealed

Posted 7:46 PM by
Most people probably don't know this but every time you visit a website a "cookie" is placed on your computer. Not the type of cookie shown in this picture (which is one of my favorites - white chocolate chip macadamia), but the type of cookie that helps website owners track information related to their visitors and improve the overall user experience.Here's how they workA cookie is simply a character string representing a key/value pair (e.g. "visitorID=23498EFDAB323"). These key/value pairs are sent back and forth between your browser and the website's server with every... Read more →
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Is Your Form Killing Your Conversion Rate?

Posted 7:03 PM by
The purpose of most well-crafted business websites is to convert visitors into sales leads (or customers, if your site is ecommerce). There are many aspects that go into engaging your website's visitors and convincing them to give you their information. Some of these aspects are easy to modify and test, like the placement, size and color of call to action buttons. Others are a little more difficult and costly, such as an overall website design change.  However, the element that your site relies on to convert visitors to leads, the form itself, may be hurting your website's... Read more →
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Google +1 Coming to an Algorithm Near You

Posted 1:52 PM by
Earlier this week, Wired.com ran a story about Google exploring the integration of the +1 button data into their search ranking algorithm.  While this is something that most of us in the industry have expected since the launch of the +1 button, it is the first time (to my knowledge) that Google has confirmed it.  This isn't the first time, however, that Google has looked at social signals as ranking influencers.  They have already begun to use the data received from Twitter to help determine rankings for websites.  Facebook, on the other hand, hasn't allowed Google to... Read more →
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