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Venture Logistics Launches New Business & New Website!

Posted 3:13 PM by
Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as a leader in Premier Trucking Services.Venture Logistics, the 2nd largest trucking company in Indiana, is a full service trucking and logistics company that has been in operation since 1993. Venture Logistics has increased its fleet of trucks from just a small handful of operating vehicles to over 1,000 asset based power units.Mike Kuebler, their Director of Business Intelligence, feels that the new site does a better... Read more →
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Minimum Viable Website Marketing for a Small Business

Posted 1:32 PM by
Small businesses have an especially difficult time providing their products and services while simultaneously marketing them. Day to day fires and calls to arms pull you away from important promotional activities that are the fuel for future business opportunities. It always starts with good intention - defining an ongoing marketing strategy, pulling the trigger, and going strong for about a month or two. But then something happens. An emergency occurs that pulls you away for days or weeks and other emergency-like demands raise their hand to steal your attention. As soon as the intended marketing plan is abandoned once, it... Read more →
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Ten (10) Questions to Determine if You Need a New Website

Posted 12:35 PM by
So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.... Read more →
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Mobilegeddon Is Here – Are You Still Ignoring It?

Posted 7:07 PM by
We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:... Read more →
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Why Your Business Should Select Marketpath CMS for Web Content Management & Marketing

Posted 4:00 AM by
Is your website successful? Does your site support your brand, drive business growth, and bring in sales leads? If not, it’s time to consider upgrading your business website. In the age of technology an informative, appealing, and accessible website has a direct correlation to business growth and credibility.Marketpath CMS is the web content management and content marketing solution that can convert your website from a static billboard into a valuable marketing tool that can drive business growth. Here are just a few of the reasons why your business should choose Marketpath CMS:Great Tool Set-Marketpath CMS provides... Read more →
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Saint Dunstan's Website Upgrade

Posted 1:09 PM by
St. Dunstan’s Episcopal Church recently upgraded their website to support their parish and extend invitation for new worshippers in the Maryland area. St. Dunstan’s is located in Bethesda, Maryland and achieved its parish status in 1965. Today, they still have original members of their congregation who were present at the time of the creation and dedication of the church. St. Dunstan’s has remained successful because of their focus on education and music in their thriving Christian Formation Programs.The new website, designed and developed by Marketpath, is structured to provide up-to-date information on the church... Read more →
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Google to Penalize Non-Mobile Sites Starting in April

Posted 1:55 PM by
Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet - what are you waiting for?... Read more →
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Stenz Construction Launches Responsive Website

Posted 12:31 PM by
Stenz Construction Corporation launched a new website this week to support their growth and to further position their organization as a leader in Indianapolis Construction Services.Stenz is a full-service general contractor, construction manager and real estate services firm, headquartered in Downtown Indianapolis.  Since their founding in 1973, Stenz has built an impressive resume of work throughout the Midwest and across a variety of project types; ranging from interior remodels to complex high-rise construction, and demanding historic renovation and adaptive reuse projects. Stenz's mission is to deliver quality, innovative and cost effective solutions to their partners and... Read more →
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3 Responsive Website Frameworks to Consider in 2015

Posted 11:41 PM by
If you're not using a responsive framework to develop websites you should seriously consider changing course this year. Using a pre-built framework can save you time, help you avoid errors, and lead to a more thorough and better developed site. Here are three that we really like.... Read more →
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The Elusive Reality of Effective Website Marketing

Posted 9:05 PM by
Improving website visibility requires more than a nice looking website. Most small businesses fail at driving traffic to their site and here's why.... Read more →
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Marketpath is Hiring - Website Designer

Posted 7:53 PM by
We are seeking an experienced, full-time Website Designer to join our Indianapolis, Indiana team. If you are interested in applying for our Website UX/UI Designer position or in learning more about a career in web design and development and marketing technology solutions click here.Or if you'd like to learn more about Marketpath, Inc., view our About Marketpath page. Contact us now if you'd like to join an innovative and growing marketing technology firm.... Read more →
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The Peters Group Re-Brands and Launches New Responsive Website

Posted 10:15 PM by
The Peters Group, formerly known as Affordable Sprinklers LLC, launched a new website this week, to support their company rebranding and digital marketing initiatives.A locally owned family business that has been active in Indianapolis for over 10 years, The Peters Group is a leader in Indianapolis irrigation and lawn care, landscaping, and outdoor lighting services. Chris Peters, the founder and president of The Peters Group, feels that the new site is a dramatic improvement over the company’s previous website and that it does a much better job communicating the organization’s strengths and capabilities  - to create and maintain... Read more →
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Three Ways to Create Website Credibility

Posted 4:51 PM by
In a previous post, I wrote how website credibility, or creating credibility with your website, should be a small business’ number one objective.  In my post, titled Credibility is Paramount for Small Business Websites, I suggested that creating credibility for your organization should be a significant part of your website strategy, possibly even more so than site visibility (via search engine rankings) - although both strategies should be connected. The basic reason for this is that credibility can dramatically impact not only your online conversions, but offline conversions as well, which can lead to greater sales and enhanced brand perception.So... Read more →
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KSM Transport Advisors Launches New Responsive Website Design

Posted 4:00 AM by
KSM Transport Advisors (KSMTA), leaders in trucking profitability strategies and trucking consulting services, recently launched a new website to support their new branding and marketing initiatives.David Roush, President of KSMTA, believes the new site does a much better of job of supporting the organization’s brand identity and communicating the organization’s leadership within the trucking industry.“KSMTA needed a new website that looked polished and up-to-date, integrating our parent brand’s visual identity, while utilizing a flexible technology platform for content expansion and management. Marketpath successfully met our needs in these areas and more. Their professionals... Read more →
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Top 5 Best Practices in Franchise Website Design

Posted 8:25 PM by
Franchises have an interesting dilemma when it comes to search marketing and website design. The corporate hub usually maintains overarching control of the brand, but local franchisees need a relevant website that connects with their nearby customers. To ensure that local franchisees are able to develop a robust presence in their market while adhering to corporate mandates requires a delicate balance. Below are the top 5 best practices for franchise website design and marketing.Defer to Corporate on Branding: Your franchise has likely built its multi-million dollar brand through years of trial and error. Though you have rights as... Read more →
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Responsive Web Design versus Dedicated Mobile Sites: What’s Right for You?

Posted 5:41 PM by
Nearly 20 percent of web traffic comes through mobile devices. As smart phones become even more ubiquitous, that number will only increase. As a result, companies are compelled to create mobile-friendly versions of their websites. The debate that’s arisen from this growth is whether an organization should use responsive web design – creating a site that works similarly on a PC and a mobile device – or opt to create a dedicated mobile site.What’s the Difference?A responsive website is exactly how it sounds: It shifts and scales based on the vehicle the user is employing to see... Read more →
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Credibility is Paramount for Small Business Websites

Posted 9:18 PM by
When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do. Even if a prospect doesn’t find your business via search or online marketing, but rather through traditional sales, marketing or word of mouth, they’re still more than likely to visit your website.Why? Possibly to learn... Read more →
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What is the Value of Your Time? The Case against Open-Source CMS

Posted 5:06 PM by
The debate has raged on for years now about the value of an open-source Content Management System (CMS) versus the on-demand Software-as-a-Service (SaaS) CMS model. Yes, Wordpress, which holds a large chunk of the market, is free. Anyone can pick a template and toss something up on the web. And everyone likes things that are free, right? Perhaps, but you also get what you pay for.The concept of a free CMS is a bit misleading. Yes, it’s true that open-source code is developed by a community of people who offer it to... Read more →
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Why You Need a Mobile Website

Posted 5:57 PM by
The internet is inundated with statistics about the growing importance of mobile websites. If you haven’t gotten the message by now, you haven’t been listening. So, for the benefit of those who’ve yet to grasp the full implication of this trend, we’ll state it one more time: Smartphone usage has exploded. If you want your brand to cut through the clutter, be accessible, and look good to the hundreds of millions of people checking out your company or product on their device, you need a quality mobile website.Here’s why:Mobile is Immediate: When users... Read more →
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Four Questions to Help You Select the Perfect Website Design Company

Posted 2:54 PM by
Selecting the right web designer for your website can be a tough decision. Costs, levels of experience, and expected outcomes all factor into the pick. You’re not alone if it all seems a bit overwhelming. But it doesn’t have to be if you keep your process simple and focused. Consider these four questions for selecting the perfect website design company:Can you show me some examples of your work? A simple question and one that should be completely expected by a design firm. Of course you want to see what prospective company has done of late. Do they... Read more →
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Website Magazine Names Marketpath One of Top Content Management Platforms

Posted 1:06 PM by
Marketpath is honored to have Marketpath CMS, our easy to use website content management system, named as one of the industry’s Top Content Management Platforms by Website Magazine. Last month, Website Magazine selected Marketpath CMS as one of their Top 50 Web Content Management Platforms (CMS), based on extensive evaluation criteria. Although Marketpath is primarily focosed on the small to mid-sized businesses and organizations, Website Magazine's rankings included solutions focused on all areas: enterprise level, small business, open source, etc.                                                  Website Magazine (www.websitemagazine.com) presents expert information for website and marketing professionals on how to succeed... Read more →
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Indianapolis Decorators' Show House & Gardens launches New Website

Posted 4:00 AM by
The St. Margaret's Hospital Guild, one of Indianapolis’ most respected and longest running volunteer groups, recently launched a new website to promote their organization’s good works and their annual Decorators' Show House and Gardens project.2013 Show House (April 27-May 12)Proceeds from the annual Show House, running April 27th - May 12th, benefit Wishard Health (Eskenazi Health) and a variety of their services and programs.  And this year’s house is extra special, featuring Indianapolis’ historic Schnull-Rauch House, located at 3050 North Meridian Street in Indianapolis.   Visit the new St. Margaret’s Guild and Decorators’ Show... Read more →
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How to Find Great Photography for your Website

Posted 5:41 PM by
Some people just get it. They find perfect pictures for every page or post on their website with ease. They tend to match up high-level concepts of content with some abstract vintage photograph. These people are highly creative, probably avoid wheat products, and do their best work at a coffee shop while sipping a $5 latte.Then there's the rest of us. We really suck at this and our graphic designer (if we're lucky enough to have one) has no problem telling us repeatedly. But they're so busy with other tasks that asking for a simple... Read more →
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Casey-Bertram Construction Launches Indianapolis Demolition Website

Posted 12:00 AM by
Casey-Bertram Construction, a leader in Indiana demolition services, launched their new website (www.casey-bertram.com) this week.  The site, which was designed and optimized by Marketpath and features our easy to use web content management system, positions Casey-Bertram as Indiana’s demolition services expert.With 20 years of experience, Casey-Bertram has been a leader in the Indiana demolition market for quite some time, with demolitions projects involving Indiana landmarks such as the Indianapolis Motor Speedway, Eli Lilly, the Indiana Convention Center, and the Indiana State Fair grounds.  Casey-Bertram even provided demolition services for ABC's... Read more →
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What's Your Mobile Website Strategy?

Posted 9:35 AM by
The rise of smartphone usage over the past few years has come at a staggering pace.  There are now over 91.4 million smartphones in the United States alone (this stat is a few months old, and with the release of the iPhone 5 in late September, the number is probably over 100 Million in the US alone).  So, how does your website look to any one of these 100 million people that view your site on the device?  Clunky? Unreadable? Empty white boxes where Flash graphics are located? While we understand designing your site for multiple devices is a... Read more →
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Don’t Underestimate Your Website’s Copy

Posted 10:34 AM by
Every website project that Marketpath does follows the same process.  There is a hefty discovery portion of the project where we’ll discover everything from target audience & goals for the site, to design elements that will be utilized.  One question we always ask is about actual content on the site.  Who is going to write it?  What are you targeting?  Are you a good writer? Unfortunately, the content creation portion of a project is usually the portion of the projects that drag out the longest.  There are usually three different approaches to it (listed here from worst approach to the... Read more →
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How Easy is Marketpath CMS? SEO Tools make Optimization Simple!

Posted 12:00 AM by
Your website isn’t maximizing its value if no one can find it- right?  That’s why Marketpath includes on-site search engine optimization (SEO) services with every website design we provide our clients.  But optimizing a new site is only the beginning.  To improve your rankings with search engines like Google, Bing, and Yahoo, you’ll need to have a living, breathing site that continuously provides new, relevant content for your target audience. Marketpath makes it easy to add content to your site, but that’s just the start.  Marketpath CMS also provides SEO tools that allow you, the... Read more →
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How Easy is Marketpath CMS? Build a New Web Page in Minutes!

Posted 9:13 PM by
The holidays and the Super Bowl are over, so it’s time to get back to our “How Easy is Marketpath CMS” series.  This week, we’ll demonstrate how easy it is to create a brand new web page using Marketpath CMS, our web content management system for small businesses.   Think about it.  Marketpath lets you create any type of new page in minutes: new product pages, promotional offers, event pages, news, resources pages, project galleries, and more.  Now days, online success is all about content marketing - and we’ll let you easily create the content and calls-to-action... Read more →
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Migrating to a New CMS

Posted 7:14 PM by
Are you starting to outgrown your current web content management system or blogging platform? Migrating your website or blog to a new content management system can be an intimidating task, depending on how much content your current site has.  But no matter what the reason for the move (capability, cost, support, etc.), there are a few steps that you should ensure are handled carefully while performing the migration.  First things first:Get Your ContentWhether this means getting into a database and downloading all of the previous content or posts, or copying the content manually, don’t shut the old site... Read more →
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How Easy Is Marketpath CMS? Add a Video to Your Site in Minutes!

Posted 12:00 AM by
This is our second post in our “How Easy is Marketpath CMS” series.  Last week, our video showed you how simple it is to add SEO friendly images to your website using our easy CMS.  This week we’ll demonstrate how effortless it is to add a video to your website using our web content management system for small businesses.   The best way to enhance your organization’s online marketing is to give your team a solution that makes managing and marketing your website easy.  With Marketpath, you don’t need technical experts adding unnecessary time and cost to your... Read more →
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CMS ProTip #2 - Accessible On-Page SEO Elements

Posted 8:45 PM by
While this is a common feature of the majority of content management systems these days, if your current CMS doesn’t allow you to modify certain on-page elements, it may be time to start shopping around.  Each page within your site should be crafted and optimized with the overall goal of higher rankings and increased traffic in mind.  Here are a few elements to check:Title TagsTitle tags are probably the easiest, yet most important, element of any page to modify with most Content Management Systems.  Each page within your site should have a well-crafted title tag that... Read more →
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How Easy Is Marketpath CMS? Add an Image to Your Site in less than Two Minutes!

Posted 12:00 AM by
Marketpath CMS was built on the foundation of simplicity.  Everything we do is geared towards helping small businesses and organizations to be both more effective and efficient running their website marketing.  In our opinion, the best way to do that is to make things easy!That’s why anyone can manage and market their website using Marketpath CMS, our easy to use web content management solution. With Marketpath, you don’t need any technical expertise or knowledge of HTML.  Anyone can successfully market their website, adding new pages, blogging, inserting images and videos, managing event and calendars, creating web forms,... Read more →
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CMS Protip #1 - Automate Homepage Content

Posted 4:03 PM by
Over the next few weeks, I will be quickly covering what we are calling "CMS Protips".  This series will feature, in no particular order, a list of tips and tricks to get the most out of your content management system and your website.  Let's get this started! Protip #1 - Automate your Homepage's ContentSince your homepage is most likely the most important page on your website, automating a much of the content as possible makes a lot of sense.  This automated content can consist of blog feeds, upcoming events, news, social media content, or any other type of data... Read more →
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5 Elements of Great Website Design

Posted 6:59 PM by
A lot of times, before we can implement our content management system, our clients ask us to redesign their website.  While we are always happy to provide this service to our clients, I wanted to cover a few of the aspects of what makes a website design successful.  It goes far beyond pretty pictures and colors and dives into what truly makes your business work, focusing on your business goals, objectives and visitor behavior. Here are five items to take into consideration before and during your website redesign process.Website Design is a Hands-on Process1. Clearly Branded and Aligned... Read more →
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The Sweet Life of a Website Cookie - Crumbles Revealed

Posted 7:46 PM by
Most people probably don't know this but every time you visit a website a "cookie" is placed on your computer. Not the type of cookie shown in this picture (which is one of my favorites - white chocolate chip macadamia), but the type of cookie that helps website owners track information related to their visitors and improve the overall user experience.Here's how they workA cookie is simply a character string representing a key/value pair (e.g. "visitorID=23498EFDAB323"). These key/value pairs are sent back and forth between your browser and the website's server with every... Read more →
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4 Reasons You Need a Mobile Website

Posted 6:07 PM by
A mobile website or mobile ready website is simply an internet site optimized for viewing on mobile devices or smartphones such as the iPhone, Android or Blackberry.  Because mobile gadgets are smaller than computers (with smaller screens), full websites are often difficult to view and navigate via mobile devices. Mobile websites provide a better way for consumers to learn about your organization when they’re on-the-go and typically consist of a “stripped down” version of a website, with less information, prioritized or more important to the mobile user.Visit the Internet Marketing Dictionary for a detailed definition of... Read more →
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Netflix: How Customers are the New Shareholders

Posted 3:04 PM by
If you haven't followed the Netflix debacle, here's a quick overview:In July, Netflix announced it was raising prices on accounts that have both streaming and DVD rentals from $9.99 to $15.98. This actually reflected separate pricing for each service ($7.99 each). Customers were outraged. Netflix almost instantly lost hundreds of thousands of subscribers and was expected to lose a million total - mostly from the DVD-only side. By mid-September, the Netflix stock price was down 20%. Immediately following the stock sell-off and mass cancelation spree, CEO Reed Hastings sent a letter to... Read more →
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5 Lesser-Known Benefits of Software-as-a-Service

Posted 2:50 PM by
Since the idea of Software-as-a-Service (SaaS) has been around for quite a few years, the benefits have become pretty well known.  The SaaS proponents stand behind the lower cost of entry, the speed of implementation and availability of the software (not installed).  I wanted to dig a little deeper and take a look at some of the lesser known benefits of the Software-as-a-Service model.No IT Staff NecessaryMany small to medium sized business don't have internal IT staff, which makes them a perfect candidate for SaaS adoption.  In the world of web content... Read more →
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Is Your Form Killing Your Conversion Rate?

Posted 7:03 PM by
The purpose of most well-crafted business websites is to convert visitors into sales leads (or customers, if your site is ecommerce). There are many aspects that go into engaging your website's visitors and convincing them to give you their information. Some of these aspects are easy to modify and test, like the placement, size and color of call to action buttons. Others are a little more difficult and costly, such as an overall website design change.  However, the element that your site relies on to convert visitors to leads, the form itself, may be hurting your website's... Read more →
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Google +1 Coming to an Algorithm Near You

Posted 1:52 PM by
Earlier this week, Wired.com ran a story about Google exploring the integration of the +1 button data into their search ranking algorithm.  While this is something that most of us in the industry have expected since the launch of the +1 button, it is the first time (to my knowledge) that Google has confirmed it.  This isn't the first time, however, that Google has looked at social signals as ranking influencers.  They have already begun to use the data received from Twitter to help determine rankings for websites.  Facebook, on the other hand, hasn't allowed Google to... Read more →
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Marketpath Named 2011 Innovation of the Year Finalist

Posted 12:00 AM by
Marketpath is excited to be named as one of three finalists for the 2011 Innovation of the Year Award as part of Techpoint's 12th annual Mira Awards initiative. The Mira Awards, which recognize excellence and achievement of Indiana's outstanding technology industry performers, annually include some of the technology industry's leading companies and individuals.Marketpath is being recognized this year for a comprehensive internet marketing solution for automotive dealers, developed in conjunction with DriveVelocity, a Marketpath partner who specializes in marketing automation for the auto industry. The solution, branded "Customer Relation Automation," seamlessly integrates a dealer's website,... Read more →
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