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How Easy is Marketpath CMS? Build a New Web Page in Minutes!

Posted 9:13 PM by
The holidays and the Super Bowl are over, so it’s time to get back to our “How Easy is Marketpath CMS” series.  This week, we’ll demonstrate how easy it is to create a brand new web page using Marketpath CMS, our web content management system for small businesses.   Think about it.  Marketpath lets you create any type of new page in minutes: new product pages, promotional offers, event pages, news, resources pages, project galleries, and more.  Now days, online success is all about content marketing - and we’ll let you easily create the content and calls-to-action... Read more →
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How Easy Is Marketpath CMS? Add a Video to Your Site in Minutes!

Posted 12:00 AM by
This is our second post in our “How Easy is Marketpath CMS” series.  Last week, our video showed you how simple it is to add SEO friendly images to your website using our easy CMS.  This week we’ll demonstrate how effortless it is to add a video to your website using our web content management system for small businesses.   The best way to enhance your organization’s online marketing is to give your team a solution that makes managing and marketing your website easy.  With Marketpath, you don’t need technical experts adding unnecessary time and cost to your... Read more →
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How Easy Is Marketpath CMS? Add an Image to Your Site in less than Two Minutes!

Posted 12:00 AM by
Marketpath CMS was built on the foundation of simplicity.  Everything we do is geared towards helping small businesses and organizations to be both more effective and efficient running their website marketing.  In our opinion, the best way to do that is to make things easy!That’s why anyone can manage and market their website using Marketpath CMS, our easy to use web content management solution. With Marketpath, you don’t need any technical expertise or knowledge of HTML.  Anyone can successfully market their website, adding new pages, blogging, inserting images and videos, managing event and calendars, creating web forms,... Read more →
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Why Your Business Should Select Marketpath CMS for Web Content Management & Marketing

Posted 4:00 AM by
Is your website successful? Does your site support your brand, drive business growth, and bring in sales leads? If not, it’s time to consider upgrading your business website. In the age of technology an informative, appealing, and accessible website has a direct correlation to business growth and credibility.Marketpath CMS is the web content management and content marketing solution that can convert your website from a static billboard into a valuable marketing tool that can drive business growth. Here are just a few of the reasons why your business should choose Marketpath CMS:Great Tool Set-Marketpath CMS provides... Read more →
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How Easy is Marketpath CMS? SEO Tools make Optimization Simple!

Posted 12:00 AM by
Your website isn’t maximizing its value if no one can find it- right?  That’s why Marketpath includes on-site search engine optimization (SEO) services with every website design we provide our clients.  But optimizing a new site is only the beginning.  To improve your rankings with search engines like Google, Bing, and Yahoo, you’ll need to have a living, breathing site that continuously provides new, relevant content for your target audience. Marketpath makes it easy to add content to your site, but that’s just the start.  Marketpath CMS also provides SEO tools that allow you, the... Read more →
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Migrating to a New CMS

Posted 7:14 PM by
Are you starting to outgrown your current web content management system or blogging platform? Migrating your website or blog to a new content management system can be an intimidating task, depending on how much content your current site has.  But no matter what the reason for the move (capability, cost, support, etc.), there are a few steps that you should ensure are handled carefully while performing the migration.  First things first:Get Your ContentWhether this means getting into a database and downloading all of the previous content or posts, or copying the content manually, don’t shut the old site... Read more →
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CMS ProTip #2 - Accessible On-Page SEO Elements

Posted 8:45 PM by
While this is a common feature of the majority of content management systems these days, if your current CMS doesn’t allow you to modify certain on-page elements, it may be time to start shopping around.  Each page within your site should be crafted and optimized with the overall goal of higher rankings and increased traffic in mind.  Here are a few elements to check:Title TagsTitle tags are probably the easiest, yet most important, element of any page to modify with most Content Management Systems.  Each page within your site should have a well-crafted title tag that... Read more →
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CMS Protip #1 - Automate Homepage Content

Posted 4:03 PM by
Over the next few weeks, I will be quickly covering what we are calling "CMS Protips".  This series will feature, in no particular order, a list of tips and tricks to get the most out of your content management system and your website.  Let's get this started! Protip #1 - Automate your Homepage's ContentSince your homepage is most likely the most important page on your website, automating a much of the content as possible makes a lot of sense.  This automated content can consist of blog feeds, upcoming events, news, social media content, or any other type of data... Read more →
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Getting Started with Content Creation in 3 Easy Steps

Posted 8:19 PM by
For small-to-medium sized B2B companies without dedicated marketing departments, content creation can be a daunting task. You’ve been hearing that content is king for years when it comes to search engine optimization, but you just can’t quite put together a process for creating engaging content.  You may feel like your product or service is self-explanatory enough and doesn’t need to be discussed.  You may feel that your product or service isn’t sexy enough to have a blog post written about it.  Whatever the reason (or excuse), content creation  just isn’t being done…... Read more →
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Why Use Instagram for Your Business?

Posted 7:21 PM by
The amount of social networking is immense and ever growing. To market your business it seems more and more social sites must be created and managed. How is it determined which are necessary? With Facebook, Linkedin, and Google+, Instagram does not seem to be a front runner. Yet, Instagram has grown and quickly. With 200 million active users monthly, Instagram has more user engagement than Facebook or Twitter. With this social network’s widespread popularity and the growth of visual marketing, every small business and not-for-profit needs to consider Instagram for their social marketing plan. Instagram opens a... Read more →
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The Peters Group Re-Brands and Launches New Responsive Website

Posted 10:15 PM by
The Peters Group, formerly known as Affordable Sprinklers LLC, launched a new website this week, to support their company rebranding and digital marketing initiatives.A locally owned family business that has been active in Indianapolis for over 10 years, The Peters Group is a leader in Indianapolis irrigation and lawn care, landscaping, and outdoor lighting services. Chris Peters, the founder and president of The Peters Group, feels that the new site is a dramatic improvement over the company’s previous website and that it does a much better job communicating the organization’s strengths and capabilities  - to create and maintain... Read more →
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KSM Transport Advisors Launches New Responsive Website Design

Posted 4:00 AM by
KSM Transport Advisors (KSMTA), leaders in trucking profitability strategies and trucking consulting services, recently launched a new website to support their new branding and marketing initiatives.David Roush, President of KSMTA, believes the new site does a much better of job of supporting the organization’s brand identity and communicating the organization’s leadership within the trucking industry.“KSMTA needed a new website that looked polished and up-to-date, integrating our parent brand’s visual identity, while utilizing a flexible technology platform for content expansion and management. Marketpath successfully met our needs in these areas and more. Their professionals... Read more →
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Responsive Web Design versus Dedicated Mobile Sites: What’s Right for You?

Posted 5:41 PM by
Nearly 20 percent of web traffic comes through mobile devices. As smart phones become even more ubiquitous, that number will only increase. As a result, companies are compelled to create mobile-friendly versions of their websites. The debate that’s arisen from this growth is whether an organization should use responsive web design – creating a site that works similarly on a PC and a mobile device – or opt to create a dedicated mobile site.What’s the Difference?A responsive website is exactly how it sounds: It shifts and scales based on the vehicle the user is employing to see... Read more →
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Casey-Bertram Construction Launches Indianapolis Demolition Website

Posted 12:00 AM by
Casey-Bertram Construction, a leader in Indiana demolition services, launched their new website (www.casey-bertram.com) this week.  The site, which was designed and optimized by Marketpath and features our easy to use web content management system, positions Casey-Bertram as Indiana’s demolition services expert.With 20 years of experience, Casey-Bertram has been a leader in the Indiana demolition market for quite some time, with demolitions projects involving Indiana landmarks such as the Indianapolis Motor Speedway, Eli Lilly, the Indiana Convention Center, and the Indiana State Fair grounds.  Casey-Bertram even provided demolition services for ABC's... Read more →
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