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How Easy is Marketpath CMS? Build a New Web Page in Minutes!

Posted 9:13 PM by
The holidays and the Super Bowl are over, so it’s time to get back to our “How Easy is Marketpath CMS” series.  This week, we’ll demonstrate how easy it is to create a brand new web page using Marketpath CMS, our web content management system for small businesses.   Think about it.  Marketpath lets you create any type of new page in minutes: new product pages, promotional offers, event pages, news, resources pages, project galleries, and more.  Now days, online success is all about content marketing - and we’ll let you easily create the content and calls-to-action... Read more →
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How Easy Is Marketpath CMS? Add a Video to Your Site in Minutes!

Posted 12:00 AM by
This is our second post in our “How Easy is Marketpath CMS” series.  Last week, our video showed you how simple it is to add SEO friendly images to your website using our easy CMS.  This week we’ll demonstrate how effortless it is to add a video to your website using our web content management system for small businesses.   The best way to enhance your organization’s online marketing is to give your team a solution that makes managing and marketing your website easy.  With Marketpath, you don’t need technical experts adding unnecessary time and cost to your... Read more →
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How Easy Is Marketpath CMS? Add an Image to Your Site in less than Two Minutes!

Posted 12:00 AM by
Marketpath CMS was built on the foundation of simplicity.  Everything we do is geared towards helping small businesses and organizations to be both more effective and efficient running their website marketing.  In our opinion, the best way to do that is to make things easy!That’s why anyone can manage and market their website using Marketpath CMS, our easy to use web content management solution. With Marketpath, you don’t need any technical expertise or knowledge of HTML.  Anyone can successfully market their website, adding new pages, blogging, inserting images and videos, managing event and calendars, creating web forms,... Read more →
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To App or Not to App? That is the Question.

Posted 1:54 PM by
I seem to have this conversation often. While meeting with clients and prospects to discuss their websites and general Internet marketing strategies they lean in and say with some degree of certainty, "we also need an app." My response, 9 times out of 10, is "no, you don't." Here's why:Apps are expensive. Utilized primarily for the marketing and promotion of your products or services, an app will not yield a very good return on your investment. An app must be built for multiple platforms (iOS and Droid at the very least), requires developers who are currently very... Read more →
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Was Net Neutrality a Loss for the American Public?

Posted 1:41 PM by
Yesterday the D.C. Circuit Court of Appeals struck down the FCC's net neutrality rule. There are many pundits who are claiming this is the end of free expression over the Internet and the beginning of content censorship. With this ruling Internet providers now have the legal authority to block, slow down or speed up any content they want that is delivered over their networks. Imagine MSNBC paying Comcast and AT&T to speed up and prioritize the delivery of their content so that a rival like Fox News gets relegated to a slower speed or blocked entirely. Or... Read more →
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Top 5 Best Practices in Franchise Website Design

Posted 8:25 PM by
Franchises have an interesting dilemma when it comes to search marketing and website design. The corporate hub usually maintains overarching control of the brand, but local franchisees need a relevant website that connects with their nearby customers. To ensure that local franchisees are able to develop a robust presence in their market while adhering to corporate mandates requires a delicate balance. Below are the top 5 best practices for franchise website design and marketing.Defer to Corporate on Branding: Your franchise has likely built its multi-million dollar brand through years of trial and error. Though you have rights as... Read more →
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Responsive Web Design versus Dedicated Mobile Sites: What’s Right for You?

Posted 5:41 PM by
Nearly 20 percent of web traffic comes through mobile devices. As smart phones become even more ubiquitous, that number will only increase. As a result, companies are compelled to create mobile-friendly versions of their websites. The debate that’s arisen from this growth is whether an organization should use responsive web design – creating a site that works similarly on a PC and a mobile device – or opt to create a dedicated mobile site.What’s the Difference?A responsive website is exactly how it sounds: It shifts and scales based on the vehicle the user is employing to see... Read more →
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Top Reasons Your Small Business Should Use Google+

Posted 4:00 AM by
The number of social media outlets continues to expand. Because of its quantity of users, Facebook is a must for most businesses, especially if they are consumer focused (B2C). Beyond that, the debate opens up. LinkedIn is extremely important to building professional relationships and for business to business (B2B), Twitter is the most dynamic, and YouTube has a sizable portion of the video market. But the social network with the most significant expansion is Google+ (or Google Plus).Here are the top reasons your small business should use Google+.The primary reason your business can’t afford to ignore Google+... Read more →
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Blogging – The Small Business (Not-So) Secret Weapon

Posted 1:59 PM by
Small business owners may find themselves unsure where to focus their online marketing resources. Email endeavors, newsletters, and the plethora of social media options (Facebook, Twitter, LinkedIn, Google+, Pinterest and so on) – the number of channels can be overwhelming. And finding the time to dedicate enough resources to those efforts adds another layer to the puzzle. That’s why the simplicity of business blogging – the not-so-secret weapon of a small business – is so appealing.Blogging may seem unsexy compared to some options, but it works. Here’s how:Blogging creates credibility – Potential customers are looking for expertise. Blogging... Read more →
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Credibility is Paramount for Small Business Websites

Posted 9:18 PM by
When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do. Even if a prospect doesn’t find your business via search or online marketing, but rather through traditional sales, marketing or word of mouth, they’re still more than likely to visit your website.Why? Possibly to learn... Read more →
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What is the Value of Your Time? The Case against Open-Source CMS

Posted 5:06 PM by
The debate has raged on for years now about the value of an open-source Content Management System (CMS) versus the on-demand Software-as-a-Service (SaaS) CMS model. Yes, Wordpress, which holds a large chunk of the market, is free. Anyone can pick a template and toss something up on the web. And everyone likes things that are free, right? Perhaps, but you also get what you pay for.The concept of a free CMS is a bit misleading. Yes, it’s true that open-source code is developed by a community of people who offer it to... Read more →
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Why You Need a Mobile Website

Posted 5:57 PM by
The internet is inundated with statistics about the growing importance of mobile websites. If you haven’t gotten the message by now, you haven’t been listening. So, for the benefit of those who’ve yet to grasp the full implication of this trend, we’ll state it one more time: Smartphone usage has exploded. If you want your brand to cut through the clutter, be accessible, and look good to the hundreds of millions of people checking out your company or product on their device, you need a quality mobile website.Here’s why:Mobile is Immediate: When users... Read more →
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Four Questions to Help You Select the Perfect Website Design Company

Posted 2:54 PM by
Selecting the right web designer for your website can be a tough decision. Costs, levels of experience, and expected outcomes all factor into the pick. You’re not alone if it all seems a bit overwhelming. But it doesn’t have to be if you keep your process simple and focused. Consider these four questions for selecting the perfect website design company:Can you show me some examples of your work? A simple question and one that should be completely expected by a design firm. Of course you want to see what prospective company has done of late. Do they... Read more →
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Don't be a Screamer

Posted 12:51 AM by
It's 8 AM on a Monday morning. I just dropped two kids off at school and one at daycare. The entire trip is about an hour of driving with constant chatter - sometimes laughing and giggling, sometimes whining or crying, usually just a lot of questions and bickering.After my parental duties are finished for the morning I check out by listening to the 70's station on satellite radio and Player's Baby Come Back is streaming through the speakers. What a great classic song as I let out a sigh of relief.I look at the car to... Read more →
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Website Magazine Names Marketpath One of Top Content Management Platforms

Posted 1:06 PM by
Marketpath is honored to have Marketpath CMS, our easy to use website content management system, named as one of the industry’s Top Content Management Platforms by Website Magazine. Last month, Website Magazine selected Marketpath CMS as one of their Top 50 Web Content Management Platforms (CMS), based on extensive evaluation criteria. Although Marketpath is primarily focosed on the small to mid-sized businesses and organizations, Website Magazine's rankings included solutions focused on all areas: enterprise level, small business, open source, etc.                                                  Website Magazine (www.websitemagazine.com) presents expert information for website and marketing professionals on how to succeed... Read more →
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Startups Have it Easy, Sort of

Posted 11:27 AM by
These days it's a lot easier to start a software company than it used to be. With the plethora of cloud services available at the click of a mouse companies can focus less on infrastructure logistics and more on their product. In this way, startups have it easy.Before I continue I have a confession to make - Marketpath is not a startup.Wow! That felt good! You don't know how long I've been holding on to that secret.Ok, so maybe you read the about us page and you already knew that. We've been around since... Read more →
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Indianapolis Decorators' Show House & Gardens launches New Website

Posted 4:00 AM by
The St. Margaret's Hospital Guild, one of Indianapolis’ most respected and longest running volunteer groups, recently launched a new website to promote their organization’s good works and their annual Decorators' Show House and Gardens project.2013 Show House (April 27-May 12)Proceeds from the annual Show House, running April 27th - May 12th, benefit Wishard Health (Eskenazi Health) and a variety of their services and programs.  And this year’s house is extra special, featuring Indianapolis’ historic Schnull-Rauch House, located at 3050 North Meridian Street in Indianapolis.   Visit the new St. Margaret’s Guild and Decorators’ Show... Read more →
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Publisher Rebuild and Release!

Posted 2:26 PM by
One of the core mechanisms with a web content management system is its publishing process. The process for Marketpath CMS is unique because we completely separate the content editing and site management tools from the actual live website.... Read more →
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A Good Content Marketing Plan Will Keep You in Business

Posted 4:47 PM by
The typical business owner has a fairly stable gauge for assessing success. Solid revenue, a strong sales funnel, and opportunities for growth. Sure, there are plenty of other metrics you can apply, but these form the core. How a business owner goes about establishing that foundation, however, is open for discussion. At the very least, passively waiting around for the phone to ring is a bad idea. You have to proactively get business.For many companies, hard sales tactics don’t work. Small businesses frequently can’t afford a dedicated sales team. In many cases, the owners know they’re... Read more →
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How to Find Great Photography for your Website

Posted 5:41 PM by
Some people just get it. They find perfect pictures for every page or post on their website with ease. They tend to match up high-level concepts of content with some abstract vintage photograph. These people are highly creative, probably avoid wheat products, and do their best work at a coffee shop while sipping a $5 latte.Then there's the rest of us. We really suck at this and our graphic designer (if we're lucky enough to have one) has no problem telling us repeatedly. But they're so busy with other tasks that asking for a simple... Read more →
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A Tinker Toy Kind of a World

Posted 7:06 PM by
I loved these things in my single digits. Heck, I would still love playing with them now if I had any because I truly enjoy building things. That is one part of my childhood I'm happy to say I've always carried with me into my (gulp) late thirties. Give me a bunch of sticks and I'll build something fun or useful out of them. And the name is perfect for these little guys, isn't it? Tinker Toys. Toys meant for tinkering. And that's what made them so great. The tinkering part. Try this, then try... Read more →
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Happy New Year - Content Marketing 101 Refresher

Posted 1:15 PM by
It's 2013, you've survived the zombie apocalypse, and with the new year comes an opportunity to inject fresh energy and ideas into your content marketing. So let's get back to the basics a bit and walk through the fundamental elements of a good content marketing initiative. I think it's a good idea to occasionally review the basics in any project, especially as the project evolves into a bigger, more complex animal. This ensures you don't fall off course and that you stick to the general guidelines.Content marketing is the essential ingredient for Marketpath's... Read more →
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Custom vs. Off-the-Shelf Software

Posted 5:44 PM by
Business needs vary enormously from one organization to the next. So, naturally, continual improvement to processes and techniques to effectively run the business is a must. Business owners always have to step out of the normal day to day to evaluate whether or not we're being effective, how we can improve inefficiencies and how we can plan for the future. Because competition comes so strong and swift, we are in an age of process perfection. That is, we must understand our processes and constantly mine them for improvements. In many ways, we need to be like McDonald's where... Read more →
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Casey-Bertram Construction Launches Indianapolis Demolition Website

Posted 12:00 AM by
Casey-Bertram Construction, a leader in Indiana demolition services, launched their new website (www.casey-bertram.com) this week.  The site, which was designed and optimized by Marketpath and features our easy to use web content management system, positions Casey-Bertram as Indiana’s demolition services expert.With 20 years of experience, Casey-Bertram has been a leader in the Indiana demolition market for quite some time, with demolitions projects involving Indiana landmarks such as the Indianapolis Motor Speedway, Eli Lilly, the Indiana Convention Center, and the Indiana State Fair grounds.  Casey-Bertram even provided demolition services for ABC's... Read more →
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What's Your Mobile Website Strategy?

Posted 9:35 AM by
The rise of smartphone usage over the past few years has come at a staggering pace.  There are now over 91.4 million smartphones in the United States alone (this stat is a few months old, and with the release of the iPhone 5 in late September, the number is probably over 100 Million in the US alone).  So, how does your website look to any one of these 100 million people that view your site on the device?  Clunky? Unreadable? Empty white boxes where Flash graphics are located? While we understand designing your site for multiple devices is a... Read more →
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Don’t Underestimate Your Website’s Copy

Posted 10:34 AM by
Every website project that Marketpath does follows the same process.  There is a hefty discovery portion of the project where we’ll discover everything from target audience & goals for the site, to design elements that will be utilized.  One question we always ask is about actual content on the site.  Who is going to write it?  What are you targeting?  Are you a good writer? Unfortunately, the content creation portion of a project is usually the portion of the projects that drag out the longest.  There are usually three different approaches to it (listed here from worst approach to the... Read more →
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Math vs. Content Problems – Why SEO as We Know it is Dead

Posted 9:29 AM by
We attended Blog Indiana 2012 last week and came away with a new viewpoint on the SEO industry.  The two day conference was packed with speakers on various topics, but somehow, SEO always popped into their presentations.  The highlight, for me, was Doug Karr giving a presentation titled “SEO is Dead” (full slides at the link).  Even with the linkbait-like title, I was immediately intrigued with the topic.SEO, or the process of gaining higher rankings for search phrases, has been around for around for about 15 years.  It has gone through hundreds of changes as search engines have... Read more →
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Online Marketing Strategy is Changing

Posted 12:36 PM by
I’m not all together sure there is a more dynamic industry than online marketing.  With new tools, networks, tactics, and things to pay attention to debuting every day, how can anyone keep up?  It is a full-time job just staying on top of the latest trends, let alone rolling them out into a marketing campaign.  Gone are the days of launching a website with some keywords in the title tag and getting results.  Gone are the days of paying an SEO firm to "magically" gain rankings.  Gone are the days where this stuff was, well…easy. ​Are you... Read more →
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3 Solutions to the Same Project

Posted 1:27 PM by
We met with a prospective client last week to discuss their upcoming website redesign & development project.  This prospect is your typical small business where the owners make all of the decisions without much input from the rest of the staff.  There isn’t a dedicated marketing department, nor is there a “techie” on staff.  If you’re a small business owner, this situation may sound familiar…and you can vouch that it’s not easy.Any vendor selection process is an exercise in analytical skills.  The two owners that we met with aren’t website guys.  This whole process is... Read more →
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5 Signs You've Hired the Wrong SEO Firm

Posted 10:12 AM by
When the time comes to hire an SEO agency to help boost your online presence and rankings, chances are you’re going to have a lot of questions.  This is okay.  I’ve been in and around the industry for close to six years and I am no expert.  Whether you’re a novice, someone who knows enough to be dangerous, or a seasoned veteran looking for some help, these 5 signs will help you eliminate a lot of so called “experts”. Guaranteed 1st Page RankingsNo SEO company can or should offer a guarantee for first page rankings for your... Read more →
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3 Mistakes Your Corporate Blog May Be Guilty Of

Posted 3:29 PM by
So, you’ve taken the plunge and launched a corporate blog.  Congratulations!  All of the people that have been telling you for years that it’s a must finally won out, right?  Now, the hard part is here…making it actually worthwhile.  If you just said “Wait, what?” I don’t blame you.  Nobody told you that it was going to be difficult and time consuming.  Nobody told you that it’s not just as easy as throwing up a random thought here and there.  So, if that was your strategy, think again.  Here are 5 common mistakes businesses often... Read more →
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Businesses Say They Want Brand Awareness - They Need More

Posted 5:06 AM by
Brand awareness is one of those nebulous terms we marketers like to throw around. But what does it actually mean? Brand awareness is simply a measure of how many people could pick your brand out of a lineup or say "oh yeah, I've heard of them!" In a perfect world, brand awareness is rigorously measured using market research, customer surveys and a variety of other tools to find out just who knows you. Unfortunately, most small business owners I know don't live in a perfect world. However, they still want brand awareness.According to our 2012 Small Business... Read more →
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Link Buying & Gaming the System

Posted 10:10 AM by
So, here we are, a little over a year removed from the JC Penny link buying debacle, and another major SEO player has gotten caught with their hand in the cookie jar.  I won’t go into detail about the latest case of blatant link buying, as you can find the details somewhere else, but I feel like the issue is worth revisiting.The Equivalent of Buying LinksThe Link Buying ProblemIn case you’re unfamiliar with the tactic, some SEO companies out there purchase links on their client’s behalf to help boost rankings.  This black hat tactic has been... Read more →
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Zen and the Art of Marketing Maintenance

Posted 12:16 PM by
Maintenance is a topic that has been on my mind quite a bit lately. Maintenance of my lawn, house, vehicles, finances, children, diet, relationships, hair, and clothing are just a few of the things that must be maintained on a regular basis. Marketpath also requires regular maintenance of our finances, infrastructure, culture, client relationships, custom software, and much more. The key to success is maintaining items in small doses on a regular basis (i.e. performing small tasks here and there). The more consistent I am with regular maintenance, the more likely major problems won't appear. Failure to maintain... Read more →
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Which Social Network Is Right For My Business?

Posted 8:23 AM by
As a small business owner, you’ve probably asked yourself this question.  With so many social networks out there, and more joining the list every day, it can be downright intimidating to choose the right one(s) and get started.  This post will focus on the big 5 – Facebook, Twitter, LinkedIn, Google+ and the relative newcomer and everyone’s favorite right now, Pinterest.FacebookWithout a doubt the largest social network on the web, with something like a gazillion users, a major motion picture detailing its rise, and now a $100 Billion IPO, everyone in the world has heard of Facebook.... Read more →
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Are SaaS Content Management Systems Right for SMBs?

Posted 4:41 PM by
We’ve covered this topic a bit before on our blog, but recent data that has come to light makes it worth revisiting.  The question is, being a small to medium sized business (SMB), is it time to take a hard look at software-as-a-service (SaaS) for your content management needs?  The short answer – yes.  The longer answer – SaaS CMS platforms have come a long way over the years and provide companies with flexibility and reliability that installed or open-source systems lack. It's Time to Consider SaaS CMSAccording to CMSWire, it is estimated that 34% of... Read more →
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How Much SEO is Too Much SEO?

Posted 7:15 PM by
Google’s Matt Cutts let the cat out of the bag at SXSW this year and explained that Google would be rolling out a change to their algorithm that actually penalized overly optimized websites.  While he didn’t say what Google was considering “overly optimized”, there has been some speculation as to what it could be."Stop trying to game the system...write better stuff"First things first – Too Much Onsite SEOThis will actually be a pretty common find once Google rolls out the change.  For years, people have been taught to put their top priority keywords in the title... Read more →
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What Are Your Customers Searching For?

Posted 7:28 PM by
I just finished up with a sales meeting and demo of our product.  The potential customer knows they need help (which is a great first step), but even better, one thing was said that made me note they are ahead of the game when it comes to understanding why they need help (going beyond the usual “we need more traffic” statement).  The company admitted they had no idea what their prospects called their products.  Of course they use their industry lingo, but how many different terms could be used to describe their product,  Judging by how many different synonyms he... Read more →
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6 Blog Topics You Can Use Today

Posted 11:42 AM by
Writers block? Perhaps this can help you find an easy topic for your next blog post. Six topics that might provide a jackhammer to get through the blockage.1) What does your organization do best?Every one has a core competency and strength. What is yours? Why are you the best at it? Avoid being overly blatant, though. Instead provide some examples of why you are the best and let your audience come this conclusion by themselves. Don't tell them. That just gets annoying. It might be fine for a rush hour radio commercial but not in a blog... Read more →
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Is Pinterest Really Useful for Business?

Posted 5:51 PM by
Everyone’s new favorite social network, Pinterest, has been creating front page news for a few months now.  The site has had an explosion of users and has garnered attention because of it.  And just as anyone who follows this sort of thing closely could predict, with the explosion of users came the marketing expert’s advice on how to use it for business.  There are hundreds of blog posts titled “X ways to use Pinterest for business” and “X has crazy, stupid success on Pinterest, and your business could too!”  Before you go jumping onto the bandwagon, there are... Read more →
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Why Marketpath Has Stayed Out of the SEO Game

Posted 3:59 PM by
Marketpath is not an SEO company.  We have never tried to be an SEO company.  We will never try to be an SEO company.  Now, if you’re an existing client, you may be saying to yourself “Wait, these guys had an SEO phase during our project…what gives?”  If you’re an avid reader of our blog, you may be thinking to yourself “Two out of every three articles these guys post mentions SEO…what gives?”  Well, both questions would be warranted, but allow me to retort (said in my best Samuel L. Jackson voice, of course).SEO is... Read more →
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Creating Compelling Content

Posted 8:00 PM by
Here at Marketpath, we help companies redesign and launch brand new websites with an easy-to-use content management system on the backend.  One challenge that we often run into, however, is gathering compelling content from our clients.  This is a widespread problem, not limited to just Marketpath’s client base, but to anyone that is redeveloping their online presence.  The dreaded “okay, now what do we say?” question always seems to arise.Does your content make me want to do this? Unless you’re paying an outside PR firm or freelance copywriter to write your website copy, it’s... Read more →
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How Easy is Marketpath CMS? SEO Tools make Optimization Simple!

Posted 12:00 AM by
Your website isn’t maximizing its value if no one can find it- right?  That’s why Marketpath includes on-site search engine optimization (SEO) services with every website design we provide our clients.  But optimizing a new site is only the beginning.  To improve your rankings with search engines like Google, Bing, and Yahoo, you’ll need to have a living, breathing site that continuously provides new, relevant content for your target audience. Marketpath makes it easy to add content to your site, but that’s just the start.  Marketpath CMS also provides SEO tools that allow you, the... Read more →
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Migrating to a New CMS

Posted 7:14 PM by
Are you starting to outgrown your current web content management system or blogging platform? Migrating your website or blog to a new content management system can be an intimidating task, depending on how much content your current site has.  But no matter what the reason for the move (capability, cost, support, etc.), there are a few steps that you should ensure are handled carefully while performing the migration.  First things first:Get Your ContentWhether this means getting into a database and downloading all of the previous content or posts, or copying the content manually, don’t shut the old site... Read more →
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PIPA and SOPA - My Letter to Congress

Posted 1:45 PM by
I'm really not a big protestor but I do protest this legislation and I hope you will too. This will inevitably affect everyone who uses the Internet. Here's my letter to Senator Dan Coats, Senator Richard Lugar, and Representative Dan Burton. Look up your representatives and senators to send a clear message that you do not want this legislation to pass.Representative/Senator _______,  I have a small business that provides a good living for many people. We are happy and we work very hard. Our business is not without its risk, though. We provide a system that... Read more →
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The Minimum Effective Dose for Improved SEO

Posted 7:12 PM by
Search engine optimization, for many, can be an extremely daunting and intimidating task. Many of our own clients struggle with the very basics when we are building their sites, which is why we help them out in the beginning.  In an effort to help SEO newbies and first-time website owners, I am prescribing the minimum effective dose for SEO.  For anyone not familiar, the minimum effective dose can essentially be defined as the minimum amount of dosage or activity (i.e. change) needed to produce the desired effect. This term is often used in the world of exercise science... Read more →
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Online Tutoring Service Selects Marketpath for Web Content Management

Posted 12:00 AM by
Mr. T's Online Tutoring recently launched their first website, selecting Marketpath for web content management, website design, and search engine optimization (SEO) services.  According to Chris Travers, Mr. T's founder, he selected Marketpath based on Marketpath's expertise with small business websites and the ease of use of Marketpath CMS, their web content management solution.  "Marketpath made it simple for us to launch our first website, providing the service and guidance needed to intoduce our brand to students in both North and South America," said Mr. Travers.Mr. T's Online Tutoring provides personalized, convenient and and affordable... Read more →
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CMS ProTip #2 - Accessible On-Page SEO Elements

Posted 8:45 PM by
While this is a common feature of the majority of content management systems these days, if your current CMS doesn’t allow you to modify certain on-page elements, it may be time to start shopping around.  Each page within your site should be crafted and optimized with the overall goal of higher rankings and increased traffic in mind.  Here are a few elements to check:Title TagsTitle tags are probably the easiest, yet most important, element of any page to modify with most Content Management Systems.  Each page within your site should have a well-crafted title tag that... Read more →
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CMS Protip #1 - Automate Homepage Content

Posted 4:03 PM by
Over the next few weeks, I will be quickly covering what we are calling "CMS Protips".  This series will feature, in no particular order, a list of tips and tricks to get the most out of your content management system and your website.  Let's get this started! Protip #1 - Automate your Homepage's ContentSince your homepage is most likely the most important page on your website, automating a much of the content as possible makes a lot of sense.  This automated content can consist of blog feeds, upcoming events, news, social media content, or any other type of data... Read more →
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Avoiding Comment Spam in your Blog

Posted 2:18 PM by
If you keep up a blog then you are probably well acquainted with comment spam. This is an inevitable fact of life if you allow comments on your blog (which you should in most cases). At Marketpath, we reached a point with our blogging platform where we were receiving a great deal of comment spam for our own blogs and many of our customers' blogs. Here's an example:Notice how well-written this comment is? Notice its perfect grammar and its amazingly descriptive word choices? That's sarcasm, of course. The good news is that if you are using... Read more →
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Getting Started with Content Creation in 3 Easy Steps

Posted 8:19 PM by
For small-to-medium sized B2B companies without dedicated marketing departments, content creation can be a daunting task. You’ve been hearing that content is king for years when it comes to search engine optimization, but you just can’t quite put together a process for creating engaging content.  You may feel like your product or service is self-explanatory enough and doesn’t need to be discussed.  You may feel that your product or service isn’t sexy enough to have a blog post written about it.  Whatever the reason (or excuse), content creation  just isn’t being done…... Read more →
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Being Everything to Everybody

Posted 7:59 PM by
As a Software-as-a-Service website content management system (CMS) provider, we have to be cautious of trying to be everything to everyone.  The fact is that no CMS is the perfect fit for every website.  We have our niche, WordPress has its niche, and there can even be a place for Microsoft’s SharePoint (if you have the budget and technical staff, of course). We have realized that there is a point at which sites grow out of the WordPress niche and graduate into our niche.  We have been pretty successful migrating these sites into our content management... Read more →
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5 Elements of Great Website Design

Posted 6:59 PM by
A lot of times, before we can implement our content management system, our clients ask us to redesign their website.  While we are always happy to provide this service to our clients, I wanted to cover a few of the aspects of what makes a website design successful.  It goes far beyond pretty pictures and colors and dives into what truly makes your business work, focusing on your business goals, objectives and visitor behavior. Here are five items to take into consideration before and during your website redesign process.Website Design is a Hands-on Process1. Clearly Branded and Aligned... Read more →
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Netflix: How Customers are the New Shareholders

Posted 3:04 PM by
If you haven't followed the Netflix debacle, here's a quick overview:In July, Netflix announced it was raising prices on accounts that have both streaming and DVD rentals from $9.99 to $15.98. This actually reflected separate pricing for each service ($7.99 each). Customers were outraged. Netflix almost instantly lost hundreds of thousands of subscribers and was expected to lose a million total - mostly from the DVD-only side. By mid-September, the Netflix stock price was down 20%. Immediately following the stock sell-off and mass cancelation spree, CEO Reed Hastings sent a letter to... Read more →
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Steve Jobs: 1955 - 2011

Posted 12:00 AM by
As a high school junior in 1985, my family purchased our first computer, a Macintosh.  Little did I know at that time that twenty-six years later, I’d be writing a blog (heck the word didn’t exist yet) about the Mac and the founder of the company that introduced it, Apple.  Since that time, Steve Jobs personally has had a hand in revolutionizing the world of technology as well as at least five different industries:computers - Apple II (1977) & Mac (1984) personal computers, Mouse (1984) , iPad (2010)phone – iPhone (2007)music – iPod (2001)retail – iTunes Store (2001), Apple’... Read more →
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Social Media is Not an Acquisition Tool

Posted 12:27 PM by
I'm sure this topic is going to rattle the cages of some self-proclaimed social media gurus, or social media ninjas (as some call themselves). There was a time, just a couple years ago, when many of these social media consultants proclaimed that traditional marketing and advertising was dead and that social media was the new way to reach your target audience. They were wrong.We've had several years to gain insight into the power of social media and the best way to use it. What we've learned is that it isn't about customer acquisition. It'... Read more →
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The Sweet Life of a Website Cookie - Crumbles Revealed

Posted 7:46 PM by
Most people probably don't know this but every time you visit a website a "cookie" is placed on your computer. Not the type of cookie shown in this picture (which is one of my favorites - white chocolate chip macadamia), but the type of cookie that helps website owners track information related to their visitors and improve the overall user experience.Here's how they workA cookie is simply a character string representing a key/value pair (e.g. "visitorID=23498EFDAB323"). These key/value pairs are sent back and forth between your browser and the website's server with every... Read more →
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5 Lesser-Known Benefits of Software-as-a-Service

Posted 2:50 PM by
Since the idea of Software-as-a-Service (SaaS) has been around for quite a few years, the benefits have become pretty well known.  The SaaS proponents stand behind the lower cost of entry, the speed of implementation and availability of the software (not installed).  I wanted to dig a little deeper and take a look at some of the lesser known benefits of the Software-as-a-Service model.No IT Staff NecessaryMany small to medium sized business don't have internal IT staff, which makes them a perfect candidate for SaaS adoption.  In the world of web content... Read more →
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Is Your Form Killing Your Conversion Rate?

Posted 7:03 PM by
The purpose of most well-crafted business websites is to convert visitors into sales leads (or customers, if your site is ecommerce). There are many aspects that go into engaging your website's visitors and convincing them to give you their information. Some of these aspects are easy to modify and test, like the placement, size and color of call to action buttons. Others are a little more difficult and costly, such as an overall website design change.  However, the element that your site relies on to convert visitors to leads, the form itself, may be hurting your website's... Read more →
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Google +1 Coming to an Algorithm Near You

Posted 1:52 PM by
Earlier this week, Wired.com ran a story about Google exploring the integration of the +1 button data into their search ranking algorithm.  While this is something that most of us in the industry have expected since the launch of the +1 button, it is the first time (to my knowledge) that Google has confirmed it.  This isn't the first time, however, that Google has looked at social signals as ranking influencers.  They have already begun to use the data received from Twitter to help determine rankings for websites.  Facebook, on the other hand, hasn't allowed Google to... Read more →
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4 Reasons You Need a Mobile Website

Posted 6:07 PM by
A mobile website or mobile ready website is simply an internet site optimized for viewing on mobile devices or smartphones such as the iPhone, Android or Blackberry.  Because mobile gadgets are smaller than computers (with smaller screens), full websites are often difficult to view and navigate via mobile devices. Mobile websites provide a better way for consumers to learn about your organization when they’re on-the-go and typically consist of a “stripped down” version of a website, with less information, prioritized or more important to the mobile user.Visit the Internet Marketing Dictionary for a detailed definition of... Read more →
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Marketpath Named 2011 Innovation of the Year Finalist

Posted 12:00 AM by
Marketpath is excited to be named as one of three finalists for the 2011 Innovation of the Year Award as part of Techpoint's 12th annual Mira Awards initiative. The Mira Awards, which recognize excellence and achievement of Indiana's outstanding technology industry performers, annually include some of the technology industry's leading companies and individuals.Marketpath is being recognized this year for a comprehensive internet marketing solution for automotive dealers, developed in conjunction with DriveVelocity, a Marketpath partner who specializes in marketing automation for the auto industry. The solution, branded "Customer Relation Automation," seamlessly integrates a dealer's website,... Read more →
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