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5 Blog Ideas to Kick off August

Posted 1:52 PM by
Kids are going back to school and family vacations (or "trips" as  my wife refers to them) are coming to an end. Maybe the content ideas have flowed freely for you this summer, but like many, I seem to step away from the mode of being a creative writer for my day job. It's not until the school year calendar kicks in that I tend to get back on track. And that's when the writer's block really begins to kick in.In an effort to help all of you that are also afflicted with Summer Break Writer'... Read more →
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Blogging – The Small Business (Not-So) Secret Weapon

Posted 1:59 PM by
Small business owners may find themselves unsure where to focus their online marketing resources. Email endeavors, newsletters, and the plethora of social media options (Facebook, Twitter, LinkedIn, Google+, Pinterest and so on) – the number of channels can be overwhelming. And finding the time to dedicate enough resources to those efforts adds another layer to the puzzle. That’s why the simplicity of business blogging – the not-so-secret weapon of a small business – is so appealing.Blogging may seem unsexy compared to some options, but it works. Here’s how:Blogging creates credibility – Potential customers are looking for expertise. Blogging... Read more →
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Custom vs. Off-the-Shelf Software

Posted 5:44 PM by
Business needs vary enormously from one organization to the next. So, naturally, continual improvement to processes and techniques to effectively run the business is a must. Business owners always have to step out of the normal day to day to evaluate whether or not we're being effective, how we can improve inefficiencies and how we can plan for the future. Because competition comes so strong and swift, we are in an age of process perfection. That is, we must understand our processes and constantly mine them for improvements. In many ways, we need to be like McDonald's where... Read more →
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3 Mistakes Your Corporate Blog May Be Guilty Of

Posted 3:29 PM by
So, you’ve taken the plunge and launched a corporate blog.  Congratulations!  All of the people that have been telling you for years that it’s a must finally won out, right?  Now, the hard part is here…making it actually worthwhile.  If you just said “Wait, what?” I don’t blame you.  Nobody told you that it was going to be difficult and time consuming.  Nobody told you that it’s not just as easy as throwing up a random thought here and there.  So, if that was your strategy, think again.  Here are 5 common mistakes businesses often... Read more →
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6 Blog Topics You Can Use Today

Posted 11:42 AM by
Writers block? Perhaps this can help you find an easy topic for your next blog post. Six topics that might provide a jackhammer to get through the blockage.1) What does your organization do best?Every one has a core competency and strength. What is yours? Why are you the best at it? Avoid being overly blatant, though. Instead provide some examples of why you are the best and let your audience come this conclusion by themselves. Don't tell them. That just gets annoying. It might be fine for a rush hour radio commercial but not in a blog... Read more →
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Avoiding Comment Spam in your Blog

Posted 2:18 PM by
If you keep up a blog then you are probably well acquainted with comment spam. This is an inevitable fact of life if you allow comments on your blog (which you should in most cases). At Marketpath, we reached a point with our blogging platform where we were receiving a great deal of comment spam for our own blogs and many of our customers' blogs. Here's an example:Notice how well-written this comment is? Notice its perfect grammar and its amazingly descriptive word choices? That's sarcasm, of course. The good news is that if you are using... Read more →
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5 Lesser-Known Benefits of Software-as-a-Service

Posted 2:50 PM by
Since the idea of Software-as-a-Service (SaaS) has been around for quite a few years, the benefits have become pretty well known.  The SaaS proponents stand behind the lower cost of entry, the speed of implementation and availability of the software (not installed).  I wanted to dig a little deeper and take a look at some of the lesser known benefits of the Software-as-a-Service model.No IT Staff NecessaryMany small to medium sized business don't have internal IT staff, which makes them a perfect candidate for SaaS adoption.  In the world of web content... Read more →
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Getting Started with Content Creation in 3 Easy Steps

Posted 8:19 PM by
For small-to-medium sized B2B companies without dedicated marketing departments, content creation can be a daunting task. You’ve been hearing that content is king for years when it comes to search engine optimization, but you just can’t quite put together a process for creating engaging content.  You may feel like your product or service is self-explanatory enough and doesn’t need to be discussed.  You may feel that your product or service isn’t sexy enough to have a blog post written about it.  Whatever the reason (or excuse), content creation  just isn’t being done…... Read more →
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Being Everything to Everybody

Posted 7:59 PM by
As a Software-as-a-Service website content management system (CMS) provider, we have to be cautious of trying to be everything to everyone.  The fact is that no CMS is the perfect fit for every website.  We have our niche, WordPress has its niche, and there can even be a place for Microsoft’s SharePoint (if you have the budget and technical staff, of course). We have realized that there is a point at which sites grow out of the WordPress niche and graduate into our niche.  We have been pretty successful migrating these sites into our content management... Read more →
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Netflix: How Customers are the New Shareholders

Posted 3:04 PM by
If you haven't followed the Netflix debacle, here's a quick overview:In July, Netflix announced it was raising prices on accounts that have both streaming and DVD rentals from $9.99 to $15.98. This actually reflected separate pricing for each service ($7.99 each). Customers were outraged. Netflix almost instantly lost hundreds of thousands of subscribers and was expected to lose a million total - mostly from the DVD-only side. By mid-September, the Netflix stock price was down 20%. Immediately following the stock sell-off and mass cancelation spree, CEO Reed Hastings sent a letter to... Read more →
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Steve Jobs: 1955 - 2011

Posted 12:00 AM by
As a high school junior in 1985, my family purchased our first computer, a Macintosh.  Little did I know at that time that twenty-six years later, I’d be writing a blog (heck the word didn’t exist yet) about the Mac and the founder of the company that introduced it, Apple.  Since that time, Steve Jobs personally has had a hand in revolutionizing the world of technology as well as at least five different industries:computers - Apple II (1977) & Mac (1984) personal computers, Mouse (1984) , iPad (2010)phone – iPhone (2007)music – iPod (2001)retail – iTunes Store (2001), Apple’... Read more →
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Social Media is Not an Acquisition Tool

Posted 12:27 PM by
I'm sure this topic is going to rattle the cages of some self-proclaimed social media gurus, or social media ninjas (as some call themselves). There was a time, just a couple years ago, when many of these social media consultants proclaimed that traditional marketing and advertising was dead and that social media was the new way to reach your target audience. They were wrong.We've had several years to gain insight into the power of social media and the best way to use it. What we've learned is that it isn't about customer acquisition. It'... Read more →
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