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5 Blog Ideas to Kick off August

Posted 1:52 PM by
Kids are going back to school and family vacations (or "trips" as  my wife refers to them) are coming to an end. Maybe the content ideas have flowed freely for you this summer, but like many, I seem to step away from the mode of being a creative writer for my day job. It's not until the school year calendar kicks in that I tend to get back on track. And that's when the writer's block really begins to kick in.In an effort to help all of you that are also afflicted with Summer Break Writer'... Read more →
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Custom vs. Off-the-Shelf Software

Posted 5:44 PM by
Business needs vary enormously from one organization to the next. So, naturally, continual improvement to processes and techniques to effectively run the business is a must. Business owners always have to step out of the normal day to day to evaluate whether or not we're being effective, how we can improve inefficiencies and how we can plan for the future. Because competition comes so strong and swift, we are in an age of process perfection. That is, we must understand our processes and constantly mine them for improvements. In many ways, we need to be like McDonald's where... Read more →
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3 Mistakes Your Corporate Blog May Be Guilty Of

Posted 3:29 PM by
So, you’ve taken the plunge and launched a corporate blog.  Congratulations!  All of the people that have been telling you for years that it’s a must finally won out, right?  Now, the hard part is here…making it actually worthwhile.  If you just said “Wait, what?” I don’t blame you.  Nobody told you that it was going to be difficult and time consuming.  Nobody told you that it’s not just as easy as throwing up a random thought here and there.  So, if that was your strategy, think again.  Here are 5 common mistakes businesses often... Read more →
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6 Blog Topics You Can Use Today

Posted 11:42 AM by
Writers block? Perhaps this can help you find an easy topic for your next blog post. Six topics that might provide a jackhammer to get through the blockage.1) What does your organization do best?Every one has a core competency and strength. What is yours? Why are you the best at it? Avoid being overly blatant, though. Instead provide some examples of why you are the best and let your audience come this conclusion by themselves. Don't tell them. That just gets annoying. It might be fine for a rush hour radio commercial but not in a blog... Read more →
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Avoiding Comment Spam in your Blog

Posted 2:18 PM by
If you keep up a blog then you are probably well acquainted with comment spam. This is an inevitable fact of life if you allow comments on your blog (which you should in most cases). At Marketpath, we reached a point with our blogging platform where we were receiving a great deal of comment spam for our own blogs and many of our customers' blogs. Here's an example:Notice how well-written this comment is? Notice its perfect grammar and its amazingly descriptive word choices? That's sarcasm, of course. The good news is that if you are using... Read more →
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5 Lesser-Known Benefits of Software-as-a-Service

Posted 2:50 PM by
Since the idea of Software-as-a-Service (SaaS) has been around for quite a few years, the benefits have become pretty well known.  The SaaS proponents stand behind the lower cost of entry, the speed of implementation and availability of the software (not installed).  I wanted to dig a little deeper and take a look at some of the lesser known benefits of the Software-as-a-Service model.No IT Staff NecessaryMany small to medium sized business don't have internal IT staff, which makes them a perfect candidate for SaaS adoption.  In the world of web content... Read more →
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Why Your Business Should Select Marketpath CMS for Web Content Management & Marketing

Posted 4:00 AM by
Is your website successful? Does your site support your brand, drive business growth, and bring in sales leads? If not, it’s time to consider upgrading your business website. In the age of technology an informative, appealing, and accessible website has a direct correlation to business growth and credibility.Marketpath CMS is the web content management and content marketing solution that can convert your website from a static billboard into a valuable marketing tool that can drive business growth. Here are just a few of the reasons why your business should choose Marketpath CMS:Great Tool Set-Marketpath CMS provides... Read more →
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The Peters Group Re-Brands and Launches New Responsive Website

Posted 10:15 PM by
The Peters Group, formerly known as Affordable Sprinklers LLC, launched a new website this week, to support their company rebranding and digital marketing initiatives.A locally owned family business that has been active in Indianapolis for over 10 years, The Peters Group is a leader in Indianapolis irrigation and lawn care, landscaping, and outdoor lighting services. Chris Peters, the founder and president of The Peters Group, feels that the new site is a dramatic improvement over the company’s previous website and that it does a much better job communicating the organization’s strengths and capabilities  - to create and maintain... Read more →
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Three Ways to Create Website Credibility

Posted 4:51 PM by
In a previous post, I wrote how website credibility, or creating credibility with your website, should be a small business’ number one objective.  In my post, titled Credibility is Paramount for Small Business Websites, I suggested that creating credibility for your organization should be a significant part of your website strategy, possibly even more so than site visibility (via search engine rankings) - although both strategies should be connected. The basic reason for this is that credibility can dramatically impact not only your online conversions, but offline conversions as well, which can lead to greater sales and enhanced brand perception.So... Read more →
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KSM Transport Advisors Launches New Responsive Website Design

Posted 4:00 AM by
KSM Transport Advisors (KSMTA), leaders in trucking profitability strategies and trucking consulting services, recently launched a new website to support their new branding and marketing initiatives.David Roush, President of KSMTA, believes the new site does a much better of job of supporting the organization’s brand identity and communicating the organization’s leadership within the trucking industry.“KSMTA needed a new website that looked polished and up-to-date, integrating our parent brand’s visual identity, while utilizing a flexible technology platform for content expansion and management. Marketpath successfully met our needs in these areas and more. Their professionals... Read more →
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Casey-Bertram Construction Launches Indianapolis Demolition Website

Posted 12:00 AM by
Casey-Bertram Construction, a leader in Indiana demolition services, launched their new website (www.casey-bertram.com) this week.  The site, which was designed and optimized by Marketpath and features our easy to use web content management system, positions Casey-Bertram as Indiana’s demolition services expert.With 20 years of experience, Casey-Bertram has been a leader in the Indiana demolition market for quite some time, with demolitions projects involving Indiana landmarks such as the Indianapolis Motor Speedway, Eli Lilly, the Indiana Convention Center, and the Indiana State Fair grounds.  Casey-Bertram even provided demolition services for ABC's... Read more →
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