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Digital Marketing Insights | The Marketpath Web Digest

Venture Logistics Launches New Business & New Website!

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Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as a leader in Premier Trucking Services.

Venture Logistics, the 2nd largest trucking company in Indiana, is a full service trucking and logistics company that has been in operation since 1993. Venture Logistics has increased its fleet of trucks from just a small handful of operating vehicles to over 1,000 asset based power units.

Indiana Trucking Services (Venture Logistics)Mike Kuebler, their Director of Business Intelligence, feels that the new site does a better job in conveying the company’s leadership and expertise.

“Marketpath developed an outstanding website that is clean, professional, modern, and informational.  The website is sharp!  But what made Marketpath different was their interest in a partnership.  From the beginning, Marketpath took deep interest in understanding our business and the reasons why we wanted a new website.  They were extremely easy and fun to work with and did a great job of guiding us through the development process.  I highly recommend this company and look forward to working with them in the future.  Bottom line, the quality and professionalism is top notch, but they do it all with a partnership mentality with fabulous customer service.”
                     -Mike Kuebler,  Director of Business Intelligence.

Modern, Responsive Web Design
The new website created by Marketpath, Inc. is structured around Venture Logistics’ services (3PL Logistics, Expedited Freight, Dedicated Fleet, and Asset Based Truckload), the company’s culture and the importance of hiring the industry’s best drivers, to differentiate Venture Logistics from their competition. The site now has a responsive design which improves the user’s experience on the site.  The new site was developed using a responsive (mobile-friendly) web design framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the site and interacting with Venture Logistics.

Indianapolis Web Design & Development (Marketpath, Inc.)

Content Strategy and Site Optimization
The site also features the News & Trucking Blog which provides helpful information and announcements for any person looking to learn about the company, its employees/drivers, and services. The site was also developed with search optimization (SEO) in mind, so that www.venturelogistics.com receives greater visibility for individuals searching the web for the best trucking and freight providers. The blog is just one component of Venture’s content marketing strategy, which focuses on leveraging their website and other digital assets to support their company growth, by providing valuable content that is relevant to both customers and truck drivers.

Indianapolis Website Development (Marketpath)Interactive Mapping
Furthermore, the site features a number of interactive maps that help clients understand coverage areas for shipping, while allowing truck drivers to find jobs by state and by specific Venture Logistics terminals. The custom development component adds a nice feature that can expand with Venture Logistics as they add new regions to their shipping area.

Learn More

To learn more about Venture Logistics visit their new site at www.venturelogistics.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs and sites, visit our Mobile Website Project Gallery.
 

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