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Digital Marketing Insights | The Marketpath Web Digest

How To Set Up Facebook for Business

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Facebook has become very influential in our daily lives. If your company is currently not on Facebook it is time to make the shift! Why is it important? The average user spends 55 minutes on Facebook daily (Convince and Convert). Facebook is important for customer interaction and prospective clients.

If you don't want to spend the money on hiring someone who can set up your company's Facebook page then follow my step by step guide to set up your page: 

Creating and Promoting your Facebook Business Page

Before you can set up a Facebook Business page you must create a personal profile. You can not have a business page without it being attached to a personal page. Each profile can moderate multiple Business pages.

Step 1: Create a Facebook Profile
Go to http://www.facebook.com and sign up

Step 2: Create a Facebook Page
Click on “Create a Page” and start filling in your company or brand details. You can find “Create A Page” while logged into your personal account in the top right drop down arrow next to your Privacy Shortcuts.
Select a category for your business (Local, Brand or Product, or Artist, Band or Public figure). Fill out the additional fields related to your business.

Once your page is created, add company information and upload an image or logo to use as your profile picture.

Pro Tip: Consider keyword rich descriptions when adding your company information. Keyword rich information is important for search!

Step 3: Adding additional admins to your page

If you need more than one person to have access to post on your Company's page it is very easy to add admins to your page. Click on Settings in the top right of your company page (next to Help). You will click on Page Roles.  Type a name or email in the box:

  • If the person is your Facebook friend, begin typing their name and select them from the list that appears.
  • If the person isn't your Facebook friend, type the email address associated with their Facebook account.

Click Editor  to select a role from the dropdown menu. Click Save and enter your password to confirm.

Step 4: View Facebook Insights
Facebook Insights is a great way to see how your posts are performing on your company page. Insights is located on the top menu of your company page.
 


 

Step 5: Adding additional admins to your page
If you need more than one person to have access to post on your Company's page it is very easy to add admins to your page. Click on Settings in the top right of your company page (next to Help). You will click on Page Roles.  Type a name or email in the box:

  • If the person is your Facebook friend, begin typing their name and select them from the list that appears.
  • If the person isn't your Facebook friend, type the email address associated with their Facebook account.

Click Editor to select a role from the dropdown menu. Click save and enter your password to confirm.

Still Need Help?

If you would like help setting up your social media for your business let us help! Contact Us Today

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Comments (2)
Yatish Patil wrote
You should do the same with b2b portals like IndiaBizClub. So you establish your presence on social media + amongst Business network
Posted Feb 15 2017 4:53 AM
Mark Adams wrote
A good basic overview of how to get your business started with Facebook. Thanks for sharing! I think it’s also worth noting that admins can boost certain posts (without even having to deal with ad manager etc.)
Posted Apr 21 2017 12:29 PM
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