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EquiTeam Launches Commercial Construction Website

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Working closely together, Marketpath and EquiTeam developed a plan for the new website that included a number of key features.
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Top Blog Posts of 2016

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As the end of 2016 approaches, we’re looking back at some of our most memorable, interesting, and useful blog posts related to web design and development, SEO, social and content marketing. The following is a list of our top 11 most popular articles of the past year from our Digital Marketing Insights blog.
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Why Keyword Research is (Still) Critical to Your Website’s Success

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Despite what you may have heard, Keyword research should still be a prerequisite or component of any search optimization (SEO) planning or website design and development project. Then why, you might ask, have I read so many headlines like:“keywords are dead?”
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5 Easy Ways to Speed up Your Website without calling Your Developer

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The speed at which your site loads for end users is enormously important. And it’s not just that Google thinks it’s important, it’s that your visitors think it’s important. Make them wait around too long and your traffic will drop like a rock, if you have any to begin with. Here are a few simple tricks you can use to improve site speed without calling a developer.
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Proprietary vs. Open Source CMS: Part 1 of 3

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There are hundreds of content management platforms available divided into proprietary and open sourced software. So the question arises, what do you choose? Let’s take a look at the pros and cons of each so you can decide what is best for your business.
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Why User Experience Matters for Small Business

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For your small business, the way in which users experience your website is a critical factor for turning them into happy, paying customers. Big businesses already have a leg up with their strong brand awareness, loyalty, and of course, deep marketing pockets. While you may not be able to compete with their reach and spend you can compete with them by implementing a simple, intuitive user experience on your website.
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Go Responsive or Go Home

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Why the Responsive Design Trend Is Becoming the New Industry Standard

According to SearchEngineWatch.com, mobile Internet usage increased by over 73% in the year 2014 and now exceeds PC Internet usage for the first time in history.  This means that businesses should consider responsive web design as a solution to ensuring their website is compatible across any and all devices.  

Responsive Web Design is often misunderstood as a term to describe any website that appears “mobile-friendly”, but there are many differences to an actual responsive site and a site that merely appears mobile-friendly. Responsive websites use one single HTML code that fluidly changes the size of the site using CSS as the size of the user’s device changes. The key difference is in the amount of HTML codebases: a responsive site will always have only one, while a dynamically-served site will have multiple codebases that a server will choose from depending on the size of the device detected.

With so many mobile users in the world, it is critical to have a website that responds to the variable screen size rather than scaling down to a lower resolution. A website must appear beautiful on all kinds of devices - from a 50” television to a tablet, a laptop and every phone in between. There are many strategies for developing a mobile-friendly website, but choosing a responsive web design offers additional benefits that increase user-experience and aid in business:

  1. Flexible web page rendering: the user will always experience a 100% width website that is adapted to their particular screen size. There will never be a need to zoom on a responsive website because the site has already adapted to the user.
     
  2. Search engine optimization (SEO): Google, the largest search engine to date, dictates what search engine optimization practices websites need to adhere to in order to be found. Google has clearly indicated that it prefers responsive web designs to mobile templates because there is a single website URL to crawl and index the website. Likewise, there is a greater reduction in search engine optimization errors because all occur only once rather than for desktop and for mobile.
     
  3. Easy long-term maintenance: using one HTML file structure for the entire site means less development on the backend. Less development means time efficiency and a lower cost when making changes and maintaining the site.
     
  4. Bounce rate reduction: User experience strongly dictates your business’s bounce rate. If there is a consistent user experience among devices as well as an ease of navigation, the website is considered more trustworthy to the user. The easier to navigate, the longer a user is likely to stay on your site.
     
  5. Easy sharing: Instead of detecting multiple URL’s (such as m.title.com and www.title.com), responsive web design only uses one URL that allows for consistent and easy sharing among all users, devices, social marketing platforms, and experiences.

As technology evolves, websites- how they are designed and how they are built, will adapt further, (perhaps even into 3D?). 5.1 billion people in the world of the 6.8 billion-world population are now smartphone users. While responsive design may not be feasible for every business, it is a great option to consider when considering your customer base. 

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Google to Penalize Non-Mobile Sites Starting in April

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Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet - what are you waiting for?
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8 Reasons to Have a Responsive Web Design (Infographic)

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Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.
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3 Responsive Website Frameworks to Consider in 2015

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If you're not using a responsive framework to develop websites you should seriously consider changing course this year. Using a pre-built framework can save you time, help you avoid errors, and lead to a more thorough and better developed site. Here are three that we really like.
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