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User Experience

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Calls To Action You Should Try on Your Website

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There are a number of different types of calls to action, but below are some of what we consider the most effective and why you should implement them on your website.
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How To Set Up Google+ For Business

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If you have never set up social sites for a company it can seem daunting. How horrible it would be if you set up something incorrectly!! Or so you think… I am here to show you that it isn’t that difficult or terrifying to set up your company’s social pages! The most important and beneficial social site for a company is Google Plus.
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5 Ways to Anger Your Visitors

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On average, you have 2-3 seconds to grab the attention of your website visitor and pull them into your website before they go looking elsewhere. Therefore you want your site to look as nice, perform quickly, and grab the viewer’s attention all within milliseconds. The worst thing you can do is anger or frustrate your website visitors.
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Why User Experience Matters for Small Business

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For your small business, the way in which users experience your website is a critical factor for turning them into happy, paying customers. Big businesses already have a leg up with their strong brand awareness, loyalty, and of course, deep marketing pockets. While you may not be able to compete with their reach and spend you can compete with them by implementing a simple, intuitive user experience on your website.
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Go Responsive or Go Home

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Why the Responsive Design Trend Is Becoming the New Industry Standard

According to SearchEngineWatch.com, mobile Internet usage increased by over 73% in the year 2014 and now exceeds PC Internet usage for the first time in history.  This means that businesses should consider responsive web design as a solution to ensuring their website is compatible across any and all devices.  

Responsive Web Design is often misunderstood as a term to describe any website that appears “mobile-friendly”, but there are many differences to an actual responsive site and a site that merely appears mobile-friendly. Responsive websites use one single HTML code that fluidly changes the size of the site using CSS as the size of the user’s device changes. The key difference is in the amount of HTML codebases: a responsive site will always have only one, while a dynamically-served site will have multiple codebases that a server will choose from depending on the size of the device detected.

With so many mobile users in the world, it is critical to have a website that responds to the variable screen size rather than scaling down to a lower resolution. A website must appear beautiful on all kinds of devices - from a 50” television to a tablet, a laptop and every phone in between. There are many strategies for developing a mobile-friendly website, but choosing a responsive web design offers additional benefits that increase user-experience and aid in business:

  1. Flexible web page rendering: the user will always experience a 100% width website that is adapted to their particular screen size. There will never be a need to zoom on a responsive website because the site has already adapted to the user.
     
  2. Search engine optimization (SEO): Google, the largest search engine to date, dictates what search engine optimization practices websites need to adhere to in order to be found. Google has clearly indicated that it prefers responsive web designs to mobile templates because there is a single website URL to crawl and index the website. Likewise, there is a greater reduction in search engine optimization errors because all occur only once rather than for desktop and for mobile.
     
  3. Easy long-term maintenance: using one HTML file structure for the entire site means less development on the backend. Less development means time efficiency and a lower cost when making changes and maintaining the site.
     
  4. Bounce rate reduction: User experience strongly dictates your business’s bounce rate. If there is a consistent user experience among devices as well as an ease of navigation, the website is considered more trustworthy to the user. The easier to navigate, the longer a user is likely to stay on your site.
     
  5. Easy sharing: Instead of detecting multiple URL’s (such as m.title.com and www.title.com), responsive web design only uses one URL that allows for consistent and easy sharing among all users, devices, social marketing platforms, and experiences.

As technology evolves, websites- how they are designed and how they are built, will adapt further, (perhaps even into 3D?). 5.1 billion people in the world of the 6.8 billion-world population are now smartphone users. While responsive design may not be feasible for every business, it is a great option to consider when considering your customer base. 

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